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Set page type, category ID and item ID as rule of audience list

You can set “page type”, “category ID” and “item ID” as rules of the audience list.

Note
  • Set "page type", "category ID" and "item ID" in your site retargeting tags in the Campaign Management Tool.
  • “Page type”, “category ID” and "item ID” are optional settings. Advertisers are responsible for managing their own settings.
  • You can't use "price" and "quantity" in the settings of "yahoo_retargeting_items" as a list rule.

Page Type

Set rules for which pages a user visits on the website, such as the top page or product detail page.

Tips
You can also set a "page type" in the audience list targeting the app event information linked to the app tracking tool. Learn more about "Steps to use audience list targeting based on app event information."

Available page types are as follows:

 

Character stringPage type
homeTop page
categoryItem list page
searchSearch result page
detailItem detail page
cartItem cart page
conversionintentPurchase/application page
*Just before conversion
conversionConversion page
Note
Don't enter character strings other than the preceding page type because it may cause an ad delivery error.

 

Sample of site retargeting tags to set “top page (home)” to “page type”:
Page Type

Category ID

Set rules for item categories that the website visitors viewed in detail, purchased (applied for), and searched for.

Samples of site retargeting tags to set “cate1” to “Category ID”:
Category

*Any character string can be set for category ID

Item ID

Set rules for items that the website visitors viewed in detail, purchased (applied for), and searched for.

Samples of site retargeting tags to set “item1” for “Item ID”:
Item ID

*Any character string can be set for the Item ID.

The case of setting a single item and multiple items as rules

The content of the tag differs between a single item, such as a product detail page, and multiple items such as a product list page or product cart page.

Samples of site retargeting tags to set “detail” of a single item in an item detail page
PageType and Category

 

Samples of site retargeting tags to set “cart” of multiple items in an item cart page
Page, Item, Category

 

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