Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Page Type, Category ID and Item ID

As for the items of rules on Site Retargeting feature, “Page Type”, “Category ID” and “Item ID” are available.

Note
  • “Page Type”, “Category ID” and “Item ID” are optional setting items. Enable and manage them at your responsibility.
  • The “price” and “quantity” which is available within the setting of “yahoo_retargeting_items”, can not be used for Site Retargeting Rules at the moment.

Page Type
Category ID
Item ID
The case that to set a single item and multiple items for the Rule

Page Type

Character StringPage Type
homeTop page
categoryItem list page
searchSearch result page
detailItem detail page
cartItem cart page
conversionintentPurchase/Application page
* Just before conversion
conversionConversion page
Note
Please do not enter the character strings other than the above because it may cause some ad delivery error.

 

<Examples of Site Retargeting Tags to be set “Top page (home)” for “Page Type”>

To set “Page Type”, the Site Retargeting tag obtained from Campaign Management Tool needs to be modified.
Below is an example of setting “Top page (home)” for Site Retargeting tag.
Page Type
 

Category ID

Set the Site Retargeting Rule for the website visitors who see the item details or purchase (or application) the item.
Category ID is set for Site Retargeting tag.
 

<Examples of Site Retargeting Tags to be set “cate1” for “Category ID”>

To set “Category ID”, the Site Retargeting tag obtained from Campaign Management Tool needs to be modified.
Below is an example of setting “cate1” for Site Retargeting tag.
Category
* Any character string can be set for Category ID
 

Item ID

Set the Site Retargeting Rule for the website visitors who see the item details or purchase (or application) the item.
Item ID is set for Site Retargeting tag.
 

<Examples of Site Retargeting Tags to be set “item1” for “Item ID”>

To set “Item ID”, the Site Retargeting tag obtained from Campaign Management Tool needs to be modified.
Below is an example of setting “item1” for Site Retargeting tag.
Item ID
* Any character string can be set for Item ID
 

The case that to set a single item and multiple items for the Rule

The Site retargeting tag settings varies from a single item and multiple items, and from an item list page (single item) and an item cart page (multiple items).
 

<Examples of Site Retargeting Tags to be set “detail” of a single item for Site Retargeting tags in an item detail page>
PageType and Category

 

<Examples of Site Retargeting Tags to be set “cart” of multiple items for Site Retargeting tags in an item cart page>
Page, Item, Category

 

Acquire Site Retargeting Tag and Tagging on Site
Create and Copy Target Lists