Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Acquire Site Retargeting Tag and Tagging on Site

Before using site retargeting, it is necessary to first tag all the pages of the advertiser's site with the site retargeting tag.
When the site retargeting tag is used to tag a page, whenever a user browses that page, that user's history will be collected on the Yahoo! JAPAN server, and ads will be displayed for users with a browsing history of visiting the page.

The methods for acquiring site retargeting tags and tagging a site are described below.
*Admin or Edit access for the account is required to issue site retargeting tags.

Acquiring Site Retargeting Tags and Tagging a Site

There are two types of site retargeting tags, “previous” and “renewed”. The renewed conversion tag format avoids the impacts such as changes made to the browser under certain environments.
The “previous” tag can be checked only on the previous campaign management tool.

Tips
Learn more about details of the tag required for site retargeting on “Tags for Site Retargeting.”

Acquiring Site Retargeting Tags and Tag Installation

Steps
  1. In the upper right corner of the new platform, click the tools icon.
  2. Click “Target List” in “Common Library”.
  3. The page “Start using site retargeting” appears.
    *It is only necessary to agree once, the first time. From the second time, the page “Target Lists” is displayed.
  4. Confirm the terms of the “Required for Privacy Policy” agreement, check “Agree”, and click the “Get site retargeting tag” button.
    *It is only necessary to agree once, the first time.

    Tips
    Refer to the following for a description of the “Required for Privacy Policy” terms:
    Matters to be included in the Privacy Policy
  5. “Custom Audience ID(retargeting ID)” and “Site general tag, complementary feature tag of conversion analytics” are displayed.
    Tips
    • On the new ad management tool, only renewed tag is displayed. Please check the previous tag on the former Campaign Management Tool.
    • From the second time, you can click the “View tag and ID” button on the “Target Lists” page to check the tag and ID anytime.
  6. Copy the displayed “Site general tag, complementary feature tag of conversion analytics”.
    Sample code:
    code
    Tips
    • By the click on “Copy tag to clipboard”, you can copy the tag quickly.
    • Learn more about site general tag on the following help page.
      Site general tag
  7. Install the copied tag right before the end tag </body> of all pages of your website.
  8. Save the file with the tag pasted and then upload the file.
Tips
By setting a unique custom label for the site retargeting tag, you can group pages of your website. Learn more on the following help page.
What is Custom Label of Site Retargeting