Negative keywords tool
The negative keywords tool lets you add, view, or remove negative keywords on the Campaign Management Tool. You must have an "Admin" or "Edit " account access.
Browse negative keywords
Add negative keywords
Remove negative keywords
Browse negative keywords
The negative keywords tool view
(1) You can view your negative keywords in each campaign or ad group. The default setting shows 25 keywords, and you can change it to up to 200 keywords.
(2) To narrow down your negative keywords, click a campaign or ad group name.
(3) Negative keywords have three match types: Exact Match, Phrase Match, and Broad Match. Learn more about Negative Keywords.
Add negative keywords
You can add negative keywords to your campaigns or ad groups. Learn more about the number of limits.
Remove negative keywords
You can add negative keywords from the search query list.
Learn how to Add Keywords and Negative Keywords from the Search Query List.