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Keyword Advice Tool

The keyword advice tool is a tool that allows you to enter keywords, a website URL and other conditions and then displays related keywords and various kinds of estimated data based on past performance. Extracted keywords can be copied and pasted to the templates for importing campaigns or so in text format. 

How to Extract Keywords
How to Copy Extracted Keywords

How to Extract Keywords

Steps
  1. Click the [Search Ads] tab of the Campaign Management Tool.
  2. Click the [Tools] tab and select "Keyword Advice Tool".
    Image
    Or click the [Tools] tab and click the "Keyword Advice Tool" on Tools List.Image
  3. Enter / set the following items [more detail]
    • Keyword or Phrase
    • Website URL
    • Bid Limit
    • Match Type
    • Expand Keywords
  4. Click the [Extract Keywords] button.

3. Enter / set the following items [back to Step3]

  • Keyword or Phrase
    Enter words (keywords) and/or phrases related to the products and services you deal in. Related keywords and the estimated data for those keywords will be extracted.
    * If you enable "Expand" on the "Extract Keywords", you can enter up to 50 lines of "keywords or phrases." If "Expand" is not enabled, you can enter up to 100 lines. For more information on the "Expand" feature, see the entry for "Expand Keywords" below.
    * Either this item or the "Website URL" item must be entered.
  • Website URL
    Enter the URL of the website where you would like to place your ads. Related keywords can be extracted from the entered URL.
    * Either this item or the "Keyword or Phrase" item must be entered.
  • Bid Limit
    You can enter an upper limit of between 1 and 80,000 JPY for the click charge paid for each click.
    * If no bid limit is entered here, it will be set to an amount calculated to secure the maximum number of impressions.
  • Match Type
    You can choose between 2 match types: "Broad Match" and "Exact Match".
    *"Broad Match" is selected by default.
    Match Types
    Note
    You cannot select "Phrase Match" for this item.
  • Expand Keywords
    If the "Expand" checkbox is enabled, keywords related to the contents you enter in "Keyword or Phrase" will be extracted. If you disable the checkbox, data will be extracted using the entered "keywords or phrases" without showing related keywords.
    * If "Expand" is enabled, you can enter up to 50 lines of "keywords or phrases". If "Expand" is not enabled, you can enter up to 100 lines.
    How to Review Extracted Results by Keyword Advice Tool

How to Copy Extracted Keywords

You can continue the following steps to copy keywords after extracting Keywords with step1 to step5 of ‘How to Extract Keywords’ above.

Steps
  1. Enable the checkboxes on the left end of each on the list of extracted keywords on the “Suggested Keywords” tab.
  2. Click the [Display Keywords in Text] button.
  3. Keywords are displayed in the “Selected Keywords” dialog.
  4. You can copy these Keywords in text format and paste them into the targeted window.
  5. Close the “Selected Keywords” dialog with [Close] button when you complete copying.
Note
The generated results and other data displayed are estimated values and cannot be guaranteed to achieve results. Moreover, the Keywords displayed do not guarantee the placement of ads, and upon registering a Keyword, a Editorial Review based on our Ad Editorial Guidelines will be conducted.