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Check ad performance

There are two main steps to check performance data such as ad performance.

  • Check performance data on the Campaign Management Tool
  • Create Performance Report to check
Tips
  • If the Campaign Management Tool or the Performance Report show no data, your ads may not be delivered. See the following help page.
    Why my ad is not displayed?

Check performance data on the Campaign Management Tool

Steps
  1. Click [Search Ads] tab of the Campaign Management Tool.
  2. Click [Campaigns] tab.
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  3. Click ‘Period’ on the upper right side of the screen and select the period to display performance data.
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  4. In "Select Items”, select components (campaign, ad group, ad, or keyword) to check performance data.
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  5. Check various values of Performance Data
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    Tips
    When selecting “Keyword,” it is possible to review “Quality Index,” which is a reference value for ad quality.

    Learn about Quality Index on the following help topic.
    Quality Index
    Quality Index value affects Ad Position ?

Create Performance Report to check

Steps
  1. Click [Search Ads] tab of the Campaign Management Tool.
  2. Click [Reports] > [Performance Report]
  3. Click the [Create New Report] button
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  4. On the “Create a New Search Ads Report” screen, set up various reporting items.
    See the settings example of creating a Performance Report as follows.
    Create Keyword Report for yesterday everyday
    Create Ad Report for last week (daily basis) every Monday
  5. Click [Create] button
  6. On Performance Report screen, click “Download” at the list of “Created Search Ads Reports”.
    Created reports can be downloaded.
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Sample setting of creating Keyword Report for yesterday everyday

  1. Set up reporting format
    • Select “Keyword Report” for “Report type”
  2. Set up report details
    • Select “Yesterday” for “Period”
  3. Set up reporting output
    • Select “Create Report and Template” for “Create Option”
    • Select “Include items with no Impressions” for “Item to extract”
    • Select “Daily” for “Schedule”

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Sample setting of creating Ad Report for last week (daily basis) every Monday

  1. Set up reporting format
    • Select “Ad Report” for “Report type”
    • Select “Day” for “Display by”
  2. Set up report details
    • Select “Last Week (Mon-Sun)” for “Period”
  3. Set up reporting output
    • Select “Create Report and Template” for “Create Option”
    • Select “Include items with no Impressions” for “Item to extract”
    • Select “Weekly (specified day of week)” and “Monday” for “Schedule”

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Tips
  • By selecting "Report type," you can create a report by every ad group, campaign, etc.
  • On "Display by", you can select the units for grouping report data.
  • Learn more detail on setting items on creating Performance Report and Template on the following help pages.
    Create a Performance Report
    Create Templates