Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Available values on each item

Each item on Search Ads has rules and maximum values.
See the figure for the details.

 

Default / maximum values on each item

Type of setting

Where

Items

Value

Number of characters

Ad
(PC / Smartphone / Tablet)

Title1

Up to 15 full-width characters / 30 half-width characters

Title2

Up to 15 full-width characters / 30 half-width characters

Description

Up to 40 full-width characters / 80 half-width characters

Landing page URL

Up to 1,024 bytes  *1 *5

Smartphone landing
page URL

Up to 1,024 bytes  *2 *5

Display URL
(domain part)

Not needed: automatically generated from the landing page URL set.

Display URL
(directory1)

Up to 7 full-width characters / 15 half-width characters

Display URL
(directory2)

Up to 7 full-width characters / 15 half-width characters

Tracking URL

Up to 1,024 bytes  *5

Custom parameters
(parameter name)

Up to 16 bytes

Custom parameters
(parameter value)

Up to 200 bytes  *5

Ad (for App download)

Title

Up to 12 full-width characters / 25 half-width characters

Description

Up to 17 full-width characters / 35 half-width characters + up to 17 full-width characters / 35 half-width characters

Landing page URL

Up to 1,024 bytes  *5

Tracking URL
(iOS only)

Up to 1,024 bytes *3 *5

Custom parameters
(parameter name)

Up to 16 bytes

Custom parameters
(parameter value)

Up to 200 bytes  *5

Keyword

Keyword

Up to 80 characters

Landing page URL

Up to 1,024 bytes  *5

Smartphone landing
page URL

Up to 1,024 bytes  *2 *5

Tracking URL

Up to 1,024 bytes  *5

Custom parameters
(parameter name)

Up to 16 bytes

Custom parameters
(parameter value)

Up to 200 bytes  *5

Negative keywords

Up to 80 characters

Amount

Campaign

Campaign daily budget

From 100 to 400,000,000 JPY
In  units of 100 JPY

Max. bid with auto
bidding set

From 1 to 80,000 JPY

Ad group

Ad group bid

From 1 to 80,000 JPY

Keyword

Keyword bid

From 1 to 80,000 JPY

Account Balance

Charge amount

Min. 3,000 JPY. Available in units of 1,000 JPY.

Period

Operation history

Data availability

Within past 3 month, max. 2 weeks per
report

Data kept

30 days

Reports available

Performance reports

Retention period for reports created

Data kept: 1 week

Monthly billing
statement

Data kept: 10 years

Billing transaction
detail

Data kept: 36 month

All transactions

Data kept: 36 month

Number of permissions

Roles

Administrator

5

Administrator (agency)

99

Number of users

Unlimited

Numbers

Conversion tracking

Conversion tag

1,000 per account

Filter

Saved filters

10 sets of filters 5 conditions per filter

Performance reports

Template

30 templates to be saved

Targeting

Day of week / hours

Number of targetings
in a day

6 per day in unit of 15 minutes

Site Retargeting

Max. number of lists

1,000 per account *4

Duration of
visit history

1 to 540 days

 

*1: Display URL must match with the domain.
*2: Required when the landing page URL is different between PC and smartphone.
*3: Available only iOS is selected as OS.
*4: For accounts signed up through official agencies, up to 5,000 lists for target groups can be created to share the list with other accounts.

*5: 1 byte for half-width, 3 bytes for full-width characters.