Yahoo! Ads

Yahoo! Ads Help

What is Modified Broad Match

Modified Broad Match is an advanced feature of "Broad Match."

When an ad is displayed by Modified Broad Match
How to set up Modified Broad Match
Samples of Modified Broad Match
How to set keywords as Modified Broad Match

When an ad is displayed by Modified Broad Match

It is a more effective Match Type when you would like to appeal to a broader range of potential customers than is possible with Phrase Match, while keeping the targeted range narrower than Broad Match.

How to set up Modified Broad Match

If you would like to set the Match Type to modified Broad Match, put a “+” (plus) symbol in front of the words or phrases within the Keyword added as Broad Match.
* If user's search word or phrase is the same as the word or phrase with the “+” (plus) symbol, or is a close approximation of it, such as spelling errors, different endings or some other similar pattern, the Ads will be displayed.
* Regular Broad Match settings are applied to words and phrases without the “+” (plus) symbol, and Ads will be displayed for a broad range of searched terms that are synonyms of or related to these words and phrases.
* Do not put a single space between the plus symbol and a word. Put a single space between words.

Samples of Modified Broad Match

Keyword on the Campaign : “gift +celebration”
Search Query:
・ Ads are displayed for: "present celebration", "gift items celebration"
・ Ads are not displayed for: "party gift", "present", etc.,

How to set keywords as Modified Broad Match

Modified Broad Match is set when the Keyword is created.

Steps
  1. Click the [Search Ads] tab of the Campaign Management Tool.
  2. Click the [Campaigns] tab.
  3. From the lower section of the navigation panel on the left, click "Create New" and then "Create Keywords".
  4. Under “Add to”, select the Campaign and Ad Group to add Keywords.
  5. Enter Keywords in the Keyword entry field.
    ・Put a “+” sign in front of the word to set as modified Broad Match.
    ・Enter a space between separate words; do not enter a space between the plus sign and the word it is attached to.
    Examples
    If modified Broad Match is set for “celebration” of “gift celebration,” enter “gift +celebration”.
     Enter a single-byte space and a single-byte “+” sign after the word 
    “gift”.Since Broad Match is set for “gift”, Ads are displayed for its 
    synonyms and related words as well. For “celebration”, ads are displayed
     even for a Keyword with different okurigana (endings) and slightly 
    different notations, such as a typing error.
  6. Check that “Broad Match” is displayed for match type setting, on the lower right of the entry column.
    If not, click the link and select Broad Match.
    *If you wish to select Modified Broad Match, “Broad Match” should be selected as the Match Type.
  7. Click the [Save] button for completing the process.