Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Bid Adjustment Calculator

The calculator function is provided to calculate the final bid adjustment rate.
Combining each bid adjustment rate of 'Device', 'Geo Targeting' and 'Day of Week/Hours' set for the campaign, it calculates the final rate of the bid adjustment with those given conditions.

  1. Click the [Search Ads] tab of the Campaign Management Tool.
  2. Click the [Campaigns] tab.
  3. From the "Campaign List" in the navigation area on the left, click the campaign you want to edit.
  4. Click "Calculator" of "Bid Adjustment" field on "Campaign Overview".
  5. On the "Calculator for Bid Adjustment" page, select multiple bid rates from the pulldown menu of 'Device', 'Geo Targeting' and 'Day of Week/Hours'.

You can find how to set the Bid Adjustment rate for each device by campaigns, and set bid adjustment rates of 'Geo Targeting' and 'Day of Week/Hours", on the help page below.
Create Campaigns

Bid Adjustment rate for each device set for ad group is not a factor for 'Calculator for Bid Adjustment'.