Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Brand Panel Panorama Panel-switch

Precautions

Precautions and prohibitions for Ad Insertion
Information Icons
Display Assured Environments (Display Ads (Guaranteed))

Display Ads (Guaranteed)

*Display Ads (Guaranteed) is available for specific advertisers.
Please refer to this page for details about Display Ads (Guaranteed) packages.

Editorial Review
Initial request for pre-review must be made at least 11 business days prior to the start date. Submit from the Pre-Review consulting form for Display Ads (Guaranteed).
*The combination of the image and link must be the same be before and after you add images. We review your images before and after the images are added. When the combination changes it will be rejected.
UnitsRequired/ OptionalItem

Description
Basic InformationAd typeBrand Panel Panorama Panel-switch
RequiredImageAspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
Recommended pixel size
(width x height)
(Minimum pixel size )
(1)Image when reduced:16:91280pixel x 720pixel (640pixel x 360pixel)
File sizeRecommended: Up to 150 KB (Max 3MB)
Note

*Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.

File formatGIF89a、JPEG、PNG
AnimationNot available
Alt text (ALT aspect)Not available
RequiredFinal URL URLs 1 URL
Number of charactersUp to 1024 characters
Supported characters Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Cautions URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
-Display URL Automatically generated from the set final URL.
OptionalTracking URL Number of charactersUp to 1024 characters
Supported characters Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Cautions URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

Note
Don't use deep linking. It may not work correctly.
OptionalCustom parameter Name Number of characters Up to 16 characters
Supported characters Single byte alphanumeric characters
Value Number of characters Up to 200 characters
Supported characters Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Panels1 to 4 setsRequiredImageAspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
Recommended pixel size
(width x height)
(Minimum pixel size )
(2)Main image:3:11500pixel x 500pixel(750 pixel x 250 pixel)
(3)Switching image:1:11200pixel x 1200pixel(600pixel x 600pixel)
File sizeRecommended: Up to 150 KB (Max 3MB)
Note

*Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.

File formatGIF89a、JPEG、PNG
AnimationNot available
Alt text (ALT aspect)Not available
RequiredFinal URL URLs 1 URL
Number of charactersUp to 1024 characters
Supported characters Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
Cautions URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

 

Disclaimer

* When using a small display size, some browser specifications will not enable display of the area on the left side of the content column by scrolling.

* For PC specified packages, ads may be delivered to devices other than PC depending on the target OS and device. In this case, the main image will be displayed in a reduced size.

Ad Expression Restrictions

*You are not allowed to appeal price for promotions related to health appliances, food products labeled functionality, food with nutrient function claims, food for specified health use, and other health foods and cosmetics that we accept for posting.

[②Main image, ③Switching image]
*The main image that links with the switching image must have relevancy.

[①Reduced main image, ②Main image]
Be sure to indicate the required items described in the "Restrictions on Expressions in Advertisements" section in Chapter 9 of the "Yahoo! JAPAN Advertisement Editorial Guidelines" in the first set of main images and in the reduced main image.
In case of alcoholic beverage promotions and representations that suggest superlative or number one, indicate the required items in the main image that is displayed together.

*Do not indicate items other than the required Items in the following area.
(1) Information icon (Width 17px × Length 15px)
(2) "閉じる (close)" button (Width 90px × Length 24px)
(3) "広告を再表示 (view again)" button (Width 90px × Length 24px)

[③Switching image]
*Expressions that mislead people to believe that they will go to a link destination are not allowed.
*All four images need to be different.

 

Ad behavior

*Click the image and it will appear enlarged in a new tab of your browser.