Banner (Video) *Aspect ratio (1:1), (16:9), (1:2), (4:1)

Precautions

Precautions and prohibitions for Ad Insertion

1. Ad Insertion Rules

Display Ads (Auction)

Required/ Optional	Item	Description
Required	Video	Create either one of the sizes from（1）or（2）
		Aspect ratio		Minimum pixel size （width x height）
		(1)	16:9	640pixel x 360pixel
		(2)	1:1	600pixel x 600pixel
		File size		Within 200MB
		Cautions		The file will be compressed to applicable size for ad deliveries. *We do not support the editing of videos.
		Audio codec		AAC LC
		Video codec		H.264、H.265
		Video format (extension)		MP4、MOV
		Minimum video bit rate (recommended value)		1Mbps or more
		Minimum audio bit rate (recommended value)		128 kbps or more *If audio bit rate is 0kbps, the video is recognized as without audio.
		Play time		From 5 sec. (Min.) to 60 sec. (Max.) *You can upload videos that are 61 seconds or longer from the Yahoo! JAPAN Display Ads Campaign Management Tool. Videos longer than 61 seconds cannot be displayed or selected except for in-stream ads of Display Ads (Guaranteed).
Required	Video thumbnail ※A static image to be displayed for users before video playback.	Create either one of the sizes from（1）or（2）according to the video pixel size. *The thumbnail pixel size must be the same with video pixel size.
		Aspect ratio		Recommended For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
				Recommended pixel size (width x height)	(Minimum pixel size)
		(1)	16:9	1280pixel x 720pixel	(640pixel x 360pixel）
		(2)	1:1	1200pixel x 1200pixel	(600pixel x 600pixel）
		File size (Max size per file)		Recommended: Up to 150 KB (Max 3MB) Note *Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading. If the compressed file is larger than 150KB, an error will occur and uploading will fail.
		File type		JPEG (RGB only): file extension ".jpg" or ".jpeg"GIF89a: file extension ".gif"PNG: file extension ".png"
		Alt text (ALT aspect)		Not available
		GIF animation		Not available
		Flash banner		Not available
We recommend that you use the following "Final URL" for the link settings.
When using "Final URL" (Recommended)
Required	Final URL	Number of characters		Up to 1024 characters
		Supported characters		Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
		Cautions		URLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
-	Display URL	Automatically generated from the set final URL.
Optional	Smartphone final URL	Number of characters		Up to 1024 characters
		Supported characters		Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
		Cautions		URLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters. Note Don't use deep linking. It may not work correctly.
Optional	Tracking URL	Number of characters		Up to 1024 characters
		Supported characters		Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
		Cautions		URLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters. Note Don't use deep linking. It may not work correctly.
Optional	Custom parameter	Name		Number of characters	Up to 16 characters
				Supported characters	Single byte alphanumeric characters
		Value		Number of characters	Up to 200 characters
				Supported characters	Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
*When using　“Destination URL” Available until October 2022**
Required	Destination URL	Number of characters		Up to 1024 characters
		Supported characters		Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
		Cautions		URLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters. *For campaign goals “App promotion”, the URL is displayed depending on the app information set to the campaign. URL Google Play or App Store will be displayed and no other URL can be entered. Note Don't use deep linking. It may not work correctly.
Required	Display URL	Number of characters		Up to 29 characters Enter URL that will be displayed as ad. Enter within 29 single-byte characters, not including http:// and https://. “/” can’t be entered at the end when entering the domain only. *Example When the URL is “https://www.example.com/directory1/”, enter “example.com” or “example.com/page1/”.
		Supported characters		Single byte alphanumeric characters (RFC3986) * [] cannot be used.
		Domain extensions		Must contain a domain extension, e.g., www.yahoo.co.jp
		Cautions		URLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters. *For campaign goals “App promotion”, the URL is displayed depending on the app information set to the campaign. URL Google Play or App Store will be displayed and no other URL can be entered.

Learn more on the following pages.

About video ads
Video Player Specifications (PC)

Note

The information icon is displayed at the top-right corner of ads.
This icon is included in the specifications for banners distributed by Yahoo! JAPAN, so it does not need to be incorporated into creatives.

Ad Expression Restrictions

The required items written in Chapter 9 Restrictions on Expressions in Advertisements of "Yahoo! JAPAN Advertisement Editorial Guidelines" needs to be clearly included within the Video thumbnail.
(Do not put the required item at the top-right corner [PC: width 32 pixels × length 15 pixels, Smartphone: width 34 pixels × length 30 pixels] of the ad frame.)

Example: name of sponsor, alcoholic beverages (e.g. text stating that "Alcoholic beverages are only for those over 20 years old,") etc.

Display Ads (Guaranteed)

*Display Ads (Guaranteed) is available for specific advertisers.
Please refer to this page for details about Display Ads (Guaranteed) packages.

Display Assured Environments (Display Ads (Guaranteed))

Required/ Optional	Item	Description
Required	Video	Create either one of the sizes from（1）to（4）.
		Aspect ratio		Minimum pixel size (width x height）	Supported packages for Display Ads (Guaranteed)
		(1)	16:9	640pixel x 360pixel	Brand Panel for Multi Device (Smartphone) Brand Panel for Smartphone Prime Cover for Smartphone Top Panel for Smartphone Smart Panel for Smartphone
		(2)	1:1	600pixel x 600pixel	Brand Panel for Multi Device (PC) Brand Panel for PC Prime Display for PC
		(3)	1:2	300pixel x 600pixel	Prime Display for PC
		(4)	4:1	1000pixel x 250pixel	Prime Display Panorama for PC
		File Size		Within 200MB
		Cautions		The file will be compressed to applicable size for ad deliveries. *We do not support the editing of videos.
		Audio codec		AAC LC
		Video codec		H.264、H.265
		Video format (extension)		MP4、MOV
		Minimum video bit rate (recommended value)		1Mbps or more
		Minimum audio bit rate (recommended value)		128 kbps or more *If audio bit rate is 0kbps, the video is recognized as without audio.
		Play time		From 5 sec. (Min.) to 60 sec. (Max.) *You can upload videos that are 61 seconds or longer from the Yahoo! JAPAN Display Ads Campaign Management Tool. Videos longer than 61 seconds cannot be displayed or selected except for in-stream ads of Display Ads (Guaranteed).
Required	Video thumbnail ※A static image to be displayed for users before video playback.	Create either one of the sizes from（1）to（4）.according to the video pixel size. *The thumbnail pixel size must be the same with video pixel size.
		Aspect ratio		Recommended For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
				Recommended pixel size (width x height)	(Minimum pixel size)
		(1)	16:9	1280pixel x 720pixel	(640pixel x 360pixel)
		(2)	1:1	1200pixel x 1200pixel	(600pixel x 600pixel)
		(3)	1:2	600pixel x 1200pixel	(300pixel x 600pixel)
		(4)	4:1	2000pixel x 500pixel	(1000pixel x 250pixel)
		File size (Max size per file)		Recommended: Up to 150 KB (Max 3MB) Note *Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading. If the compressed file is larger than 150KB, an error will occur and uploading will fail.
		File type		JPEG (RGB only): file extension ".jpg" or ".jpeg"GIF89a: file extension ".gif"PNG: file extension ".png"
		Alt text (ALT aspect)		Not available
		GIF animation		Not available
		Flash banner		Not available
Required	Final URL	Number of characters		Up to 1024 characters
		Supported characters		Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
		Cautions		URLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
-	Display URL	Automatically generated from the set final URL.
Optional	Smartphone final URL	Number of characters		Up to 1024 characters
		Supported characters		Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
		Cautions		URLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters. Note Don't use deep linking. It may not work correctly.
Optional	Tracking URL	Number of characters		Up to 1024 characters
		Supported characters		Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
		Cautions		URLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters. Note Don't use deep linking. It may not work correctly.
Optional	Custom parameter	Name		Number of characters	Up to 16 characters
				Supported characters	Single byte alphanumeric characters
		Value		Number of characters	Up to 200 characters
				Supported characters	Single byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.

*Learn more about video player specifications (PC) from this page.

*For specifications on video players for smartphones, see Cautions/Ad behavior Display Ads (Guaranteed).

Note

Disclaimer

For PC specified packages, ads may be delivered to devices other than PC depending on the target OS and device. In this case, the main image will be reduced to fit the column width of the content.

Ad Expression Restrictions

The required items written in Chapter 9 Restrictions on Expressions in Advertisements of "Yahoo! JAPAN Advertisement Editorial Guidelines" needs to be clearly included within the Video thumbnail.
(Do not put the required item at the top-right corner [PC: width 17 pixels × length 15 pixels, Smartphone: width 34 pixels × length 30 pixels] of the ad frame.)

Example: name of sponsor, alcoholic beverages (e.g. text stating that "Alcoholic beverages are only for those over 20 years old,") etc.

2．Cautions/Ad behavior (Display Ads (Guaranteed)）

Brand Panel for Multi Device (Smartphone), Brand Panel for Smartphone: (Video (16:9))

Note
*Minimum posting size is width 320px × length 180px. See the following ad behavior for each icon size.

*Click the image and it will appear enlarged in a new tab of your browser.

Prime Cover for Smartphone: (Video (16:9))

Note
* DRM when encoding is not required. * If a problem occurs with the operation during video playback (e.g. if there is an excessive load on the CPU), we may ask you for a correction. * Your video requires animation. * You cannot combine the different versions of the same material within the specified period of time (in seconds) and post it as a single material continuously.

*Click the image and it will appear enlarged in a new tab of your browser.

Top Panel for Smartphone, Smart Panel for Smartphone: (Video (16:9))

Note
*Minimum posting size is width 320px × length 180px. See the following ad behavior for each icon size.

*Click the image and it will appear enlarged in a new tab of your browser.

Brand Panel for Multi Device (PC), Brand Panel for PC: (Video (1:1))

*Click the image and it will appear enlarged in a new tab of your browser.

Prime Display for PC: (Video (1:1), (1:2))

*Click the image and it will appear enlarged in a new tab of your browser.

Prime Display Panorama for PC: (Video (4:1))

Note
* Do not state the required items set in "Restrictions on Expressions in Advertisements" section in Chapter 9 of the "Yahoo! JAPAN Advertisement Editorial Guidelines" at following areas. （1）Information Icon （Width 17px × Height 15px） （2）“もう一度見る (View again)” button (Width 98px × Height 20px) （3）”閉じる (Close)” button （Width 90px × Height 24px）

*Click the image and it will appear enlarged in a new tab of your browser.