Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Banner (Video)

*Display Ads (Guaranteed) is available for specific advertisers.
Please refer to this page for details about Display Ads (Guaranteed) packages.

 

Ad Insertion Rules (Display Ads (Auction))
Ad Insertion Rules (Display Ads (Guaranteed))

Ad Insertion Rules (Display Ads (Auction))

Required/ Optional

Item

Description

Required

Video

Create either one of the sizes from(1)or(2)

(1)

 

Aspect ratio

16:9

Minimum pixel size
(width x length)

640pixel x 360pixel

(2)

 

Aspect ratio

1:1

Minimum pixel size
(width x length)

600pixel x 600pixel

File size

Within 200MB

Cautions

The file will be compressed to applicable size for ad deliveries.

If the pixel size exceeds the minimum pixel size, the file will be compressed and resized.

*We do not support the editing of videos.

Video format (extension)

MP4、MOV

Audio codec

AAC LC

Video codec

H.264、H.265

Minimum video bit rate
(recommended value)

1Mbps or more

Minimum audio bit rate
(recommended value)

128 kbps or more
*If audio bit rate is 0kbps, the video is recognized as without audio.

Play time

 

From 5 sec. (Min.) to 60 sec. (Max.)

*For videos with an aspect ratio of 16:9, you can upload videos that are 61 seconds or longer from the Yahoo! JAPAN Display Ads Campaign Management Tool. Videos longer than 61 seconds cannot be displayed or selected except for in-stream ads of Display Ads (Guaranteed).

Required

 

 

 

Video thumbnail

※A static image to be displayed for users before video playback.

 

 

 

 

 

 

 

 

 

Create either one of the sizes from(1)or(2)according to the video pixel size.
*The thumbnail pixel size must be the same with video pixel size.

(1)

Aspect ratio

16:9
Minimum pixel size
(width x length)
640pixel × 360pixel
(2)Aspect ratio1:1
Minimum pixel size
(width x length)
600pixel × 600pixel

File size

Within 3MB

Cautions

For the file size more than 150 KB, the file will be compressed.When the pixel size exceeds the minimum pixel size, the file will be compressed and resized.

File type

JPEG (RGB only): file extension ".jpg" or ".jpeg"GIF89a: file extension ".gif"PNG: file extension ".png"

Alt text (ALT aspect)

Not available

GIF animation

Not available

Flash banner

Not available

We recommend that you use the following "Final URL" for the link settings.

When using "Final URL" (Recommended)
RequiredFinal URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986)
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
-Display URLAutomatically generated from the set final URL.
OptionalSmartphone final URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986)
Cautions

URLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

Note
Don't use deep linking. It may not work correctly.
Optional Tracking URL Number of characters Up to 1024 characters
 Supported characters Single byte alphanumeric characters (RFC3986)
 Cautions URLs beginning with a “.” (dot) cannot be used.

You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

Note
Don't use deep linking. It may not work correctly.
OptionalCustom parameter 

 Name

Number of charactersUp to 16 characters
Supported charactersSingle byte alphanumeric characters 
 ValueNumber of charactersUp to 200 characters
Supported charactersSingle byte alphanumeric characters (RFC3986)
When using “Destination URL” *Available until May 2022

Required

Destination URL

Number of characters

Up to 1024 characters

Supported characters

Single byte alphanumeric characters (RFC3986)

Cautions

URLs beginning with a “.” (dot) cannot be used.

You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

*For campaign goals “App promotion”, the URL is displayed depending on the app information set to the campaign. URL Google Play or App Store will be displayed and no other URL can be entered.

Note
Don't use deep linking. It may not work correctly.

Required

Display URL

Number of characters

Up to 29 characters

Enter URL that will be displayed as ad. Enter within 29 single-byte characters, not including http:// and https://.
“/” can’t be entered at the end when entering the domain only.

*Example
When the URL is “https://www.example.com/directory1/”, enter “example.com” or “example.com/page1/”.

Supported characters

Single byte alphanumeric characters (RFC3986)

Domain extensions

Must contain a domain extension, e.g., www.yahoo.co.jp

Cautions

URLs beginning with a “.” (dot) cannot be used.

You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

*For campaign goals “App promotion”, the URL is displayed depending on the app information set to the campaign. URL Google Play or App Store will be displayed and no other URL can be entered.

Ad Expression Restrictions

The required items written in Chapter 9 Restrictions on Expressions in Advertisements of "Yahoo! JAPAN Advertisement Editorial Guidelines" needs to be clearly included within the Video thumbnail.
(Do not put the required item at the top-right corner [width 17 pixels × length 15 pixels] of the ad frame.)

*Learn more about video player specifications (PC) from this page.
*Refer to Yahoo! JAPAN Ads Ad Insertion Rules Ad behavior on the ad specification page for specifications of smartphone video players.

 

Ad Insertion Rules (Display Ads (Guaranteed))

Required/ Optional

Item

Description

Required

Video

Create either one of the sizes from(1)to(3)

(1)

 

Aspect ratio

16:9

Minimum pixel size
(width x length)

640pixel x 360pixel

(2)

 

Aspect ratio

1:1

Minimum pixel size
(width x length)

600pixel x 600pixel

(3)

Aspect ratio

1:2 *Display Ads (Guaranteed) only

Minimum pixel size
(width x length)

300pixel x 600pixel

File size

Within 200MB

Cautions

The file will be compressed to applicable size for ad deliveries.

If the pixel size exceeds the minimum pixel size, the file will be compressed and resized.

*We do not support the editing of videos.

Video format (extension)

MP4、MOV

Audio codec

AAC LC

Video codec

H.264、H.265

Minimum video bit rate
(recommended value)

1Mbps or more

Minimum audio bit rate
(recommended value)

128 kbps or more
*If audio bit rate is 0kbps, the video is recognized as without audio.

Play time

 

From 5 sec. (Min.) to 60 sec. (Max.)

*For videos with an aspect ratio of 16:9, you can upload videos that are 61 seconds or longer from the Yahoo! JAPAN Display Ads Campaign Management Tool. Videos longer than 61 seconds cannot be displayed or selected except for in-stream ads of Display Ads (Guaranteed).

Required

Video thumbnail

※A static image to be displayed for users before video playback.

Create either one of the sizes from(1)to(3)according to the video pixel size.
*The thumbnail pixel size must be the same with video pixel size.

(1)

Aspect ratio

16:9
Minimum pixel size
(width x length)
640pixel × 360pixel
(2)Aspect ratio1:1
Minimum pixel size
(width x length)
600pixel × 600pixel
(3)Aspect ratio1:2 *Display Ads (Guaranteed) only
Minimum pixel size
(width x length)
300pixel x 600pixel

File size

Within 3MB

Cautions

For the file size more than 150 KB, the file will be compressed.
When the pixel size exceeds the minimum pixel size, the file will be compressed and resized.

File type

JPEG (RGB only): file extension ".jpg" or ".jpeg"
GIF89a: file extension ".gif"
PNG: file extension ".png"

Alt text (ALT aspect)

Not available

GIF animation

Not available

Flash banner

Not available

Required

Destination URL

Number of characters

Up to 1024 characters

Supported characters

Single byte alphanumeric characters (RFC3986)

Cautions

URLs beginning with a “.” (dot) cannot be used.

You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

*For campaign goals “App promotion”, the URL is displayed depending on the app information set to the campaign. URL Google Play or App Store will be displayed and no other URL can be entered.

Note
Don't use deep linking. It may not work correctly.

Required

Display URL

Number of characters

Up to 29 characters

Enter URL that will be displayed as ad. Enter within 29 single-byte characters, not including http:// and https://.
“/” can’t be entered at the end when entering the domain only.

*Example
When the URL is “https://www.example.com/directory1/”, enter “example.com” or “example.com/page1/”.

Supported characters

Single byte alphanumeric characters (RFC3986)

Domain extensions

Must contain a domain extension, e.g., www.yahoo.co.jp

Cautions

URLs beginning with a “.” (dot) cannot be used.

You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

*For campaign goals “App promotion”, the URL is displayed depending on the app information set to the campaign. URL Google Play or App Store will be displayed and no other URL can be entered.

Ad Expression Restrictions

The required items written in Chapter 9 Restrictions on Expressions in Advertisements of "Yahoo! JAPAN Advertisement Editorial Guidelines" needs to be clearly included within the Video thumbnail.
(Do not put the required item at the top-right corner [width 17 pixels × length 15 pixels] of the ad frame.)

*Learn more about video player specifications (PC) from this page.
*Refer to Yahoo! JAPAN Ads Ad Insertion Rules Ad behavior on the ad specification page for specifications of smartphone video players.