Banner （Video）

*Display Ads (Guaranteed) is available for specific advertisers.
Please refer to this page for details about Display Ads (Guaranteed) packages.

Ad Insertion Rules (Display Ads (Auction))
Ad Insertion Rules (Display Ads (Guaranteed))

Ad Insertion Rules (Display Ads (Auction))

Required/ Optional	Item	Description
Required	Video	Create either one of the sizes from（1）or（2）
		(1)	Aspect ratio	16:9
			Minimum pixel size (width x length)	640pixel x 360pixel
		(2)	Aspect ratio	1:1
			Minimum pixel size (width x length)	600pixel x 600pixel
		File size		Within 200MB
		Cautions		The file will be compressed to applicable size for ad deliveries. If the pixel size exceeds the minimum pixel size, the file will be compressed and resized. *We do not support the editing of videos.
		Video format (extension)		MP4、MOV
		Audio codec		AAC LC
		Video codec		H.264、H.265
		Minimum video bit rate (recommended value)		1Mbps or more
		Minimum audio bit rate (recommended value)		128 kbps or more *If audio bit rate is 0kbps, the video is recognized as without audio.
		Play time		From 5 sec. (Min.) to 60 sec. (Max.) *For videos with an aspect ratio of 16:9, you can upload videos that are 61 seconds or longer from the Yahoo! JAPAN Display Ads Campaign Management Tool. Videos longer than 61 seconds cannot be displayed or selected except for in-stream ads of Display Ads (Guaranteed).
Required	Video thumbnail ※A static image to be displayed for users before video playback.	Create either one of the sizes from（1）or（2）according to the video pixel size. *The thumbnail pixel size must be the same with video pixel size.
		(1)	Aspect ratio	16:9
			Minimum pixel size (width x length)	640pixel × 360pixel
		(2)	Aspect ratio	1:1
			Minimum pixel size (width x length)	600pixel × 600pixel
		File size		Within 3MB
		Cautions		For the file size more than 150 KB, the file will be compressed.When the pixel size exceeds the minimum pixel size, the file will be compressed and resized.
		File type		JPEG (RGB only): file extension ".jpg" or ".jpeg"GIF89a: file extension ".gif"PNG: file extension ".png"
		Alt text (ALT aspect)		Not available
		GIF animation		Not available
		Flash banner		Not available
We recommend that you use the following "Final URL" for the link settings.
When using "Final URL" (Recommended)
Required	Final URL	Number of characters		Up to 1024 characters
		Supported characters		Single byte alphanumeric characters (RFC3986)
		Cautions		URLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
-	Display URL	Automatically generated from the set final URL.
Optional	Smartphone final URL	Number of characters		Up to 1024 characters
		Supported characters		Single byte alphanumeric characters (RFC3986)
		Cautions		URLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters. Note Don't use deep linking. It may not work correctly.
Optional	Tracking URL	Number of characters		Up to 1024 characters
		Supported characters		Single byte alphanumeric characters (RFC3986)
		Cautions		URLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters. Note Don't use deep linking. It may not work correctly.
Optional	Custom parameter	Name		Number of characters	Up to 16 characters
				Supported characters	Single byte alphanumeric characters
		Value		Number of characters	Up to 200 characters
				Supported characters	Single byte alphanumeric characters (RFC3986)
*When using　“Destination URL” Available until May 2022**
Required	Destination URL	Number of characters		Up to 1024 characters
		Supported characters		Single byte alphanumeric characters (RFC3986)
		Cautions		URLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters. *For campaign goals “App promotion”, the URL is displayed depending on the app information set to the campaign. URL Google Play or App Store will be displayed and no other URL can be entered. Note Don't use deep linking. It may not work correctly.
Required	Display URL	Number of characters		Up to 29 characters Enter URL that will be displayed as ad. Enter within 29 single-byte characters, not including http:// and https://. “/” can’t be entered at the end when entering the domain only. *Example When the URL is “https://www.example.com/directory1/”, enter “example.com” or “example.com/page1/”.
		Supported characters		Single byte alphanumeric characters (RFC3986)
		Domain extensions		Must contain a domain extension, e.g., www.yahoo.co.jp
		Cautions		URLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters. *For campaign goals “App promotion”, the URL is displayed depending on the app information set to the campaign. URL Google Play or App Store will be displayed and no other URL can be entered.
Ad Expression Restrictions		The required items written in Chapter 9 Restrictions on Expressions in Advertisements of "Yahoo! JAPAN Advertisement Editorial Guidelines" needs to be clearly included within the Video thumbnail. (Do not put the required item at the top-right corner [width 17 pixels × length 15 pixels] of the ad frame.)
Learn more about video player specifications (PC) from this page. Refer to Yahoo! JAPAN Ads Ad Insertion Rules Ad behavior on the ad specification page for specifications of smartphone video players.

Ad Insertion Rules (Display Ads (Guaranteed))

Required/ Optional	Item	Description
Required	Video	Create either one of the sizes from（1）to（3）
		(1)	Aspect ratio	16:9
			Minimum pixel size (width x length)	640pixel x 360pixel
		(2)	Aspect ratio	1:1
			Minimum pixel size (width x length)	600pixel x 600pixel
		(3)	Aspect ratio	1:2　*Display Ads (Guaranteed) only
			Minimum pixel size (width x length)	300pixel x 600pixel
		File size		Within 200MB
		Cautions		The file will be compressed to applicable size for ad deliveries. If the pixel size exceeds the minimum pixel size, the file will be compressed and resized. *We do not support the editing of videos.
		Video format (extension)		MP4、MOV
		Audio codec		AAC LC
		Video codec		H.264、H.265
		Minimum video bit rate (recommended value)		1Mbps or more
		Minimum audio bit rate (recommended value)		128 kbps or more *If audio bit rate is 0kbps, the video is recognized as without audio.
		Play time		From 5 sec. (Min.) to 60 sec. (Max.) *For videos with an aspect ratio of 16:9, you can upload videos that are 61 seconds or longer from the Yahoo! JAPAN Display Ads Campaign Management Tool. Videos longer than 61 seconds cannot be displayed or selected except for in-stream ads of Display Ads (Guaranteed).
Required	Video thumbnail ※A static image to be displayed for users before video playback.	Create either one of the sizes from（1）to（3）according to the video pixel size. *The thumbnail pixel size must be the same with video pixel size.
		(1)	Aspect ratio	16:9
			Minimum pixel size (width x length)	640pixel × 360pixel
		(2)	Aspect ratio	1:1
			Minimum pixel size (width x length)	600pixel × 600pixel
		(3)	Aspect ratio	1:2 *Display Ads (Guaranteed) only
			Minimum pixel size (width x length)	300pixel x 600pixel
		File size		Within 3MB
		Cautions		For the file size more than 150 KB, the file will be compressed. When the pixel size exceeds the minimum pixel size, the file will be compressed and resized.
		File type		JPEG (RGB only): file extension ".jpg" or ".jpeg" GIF89a: file extension ".gif" PNG: file extension ".png"
		Alt text (ALT aspect)		Not available
		GIF animation		Not available
		Flash banner		Not available
Required	Destination URL	Number of characters		Up to 1024 characters
		Supported characters		Single byte alphanumeric characters (RFC3986)
		Cautions		URLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters. *For campaign goals “App promotion”, the URL is displayed depending on the app information set to the campaign. URL Google Play or App Store will be displayed and no other URL can be entered. Note Don't use deep linking. It may not work correctly.
Required	Display URL	Number of characters		Up to 29 characters Enter URL that will be displayed as ad. Enter within 29 single-byte characters, not including http:// and https://. “/” can’t be entered at the end when entering the domain only. *Example When the URL is “https://www.example.com/directory1/”, enter “example.com” or “example.com/page1/”.
		Supported characters		Single byte alphanumeric characters (RFC3986)
		Domain extensions		Must contain a domain extension, e.g., www.yahoo.co.jp
		Cautions		URLs beginning with a “.” (dot) cannot be used. You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters. *For campaign goals “App promotion”, the URL is displayed depending on the app information set to the campaign. URL Google Play or App Store will be displayed and no other URL can be entered.
Ad Expression Restrictions		The required items written in Chapter 9 Restrictions on Expressions in Advertisements of "Yahoo! JAPAN Advertisement Editorial Guidelines" needs to be clearly included within the Video thumbnail. (Do not put the required item at the top-right corner [width 17 pixels × length 15 pixels] of the ad frame.)
Learn more about video player specifications (PC) from this page. Refer to Yahoo! JAPAN Ads Ad Insertion Rules Ad behavior on the ad specification page for specifications of smartphone video players.