Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Banner (Video) *Aspect ratio (1:1), (16:9), (1:2), (4:1)

Precautions

Precautions and prohibitions for Ad Insertion

Information Icons

1. Ad Insertion Rules

Display Ads (Auction)
Required/ OptionalItemDescription
RequiredVideoCreate either one of the sizes from(1)or(2)
Aspect ratioMinimum pixel size (width x height)
(1)16:9640pixel x 360pixel
(2)1:1600pixel x 600pixel
File sizeWithin 200MB
CautionsThe file will be compressed to applicable size for ad deliveries.

*We do not support the editing of videos.
Audio codecAAC LC
Video codecH.264、H.265
Video format (extension)MP4、MOV
Minimum video bit rate
(recommended value)
1Mbps or more
Minimum audio bit rate
(recommended value)
128 kbps or more
*If audio bit rate is 0kbps, the video is recognized as without audio.
Play timeFrom 5 sec. (Min.) to 60 sec. (Max.)

*You can upload videos that are 61 seconds or longer from the Yahoo! JAPAN Display Ads Campaign Management Tool. Videos longer than 61 seconds cannot be displayed or selected except for in-stream ads of Display Ads (Guaranteed).
RequiredVideo thumbnail

※A static image to be displayed for users before video playback.
Create either one of the sizes from(1)or(2)according to the video pixel size.
*The thumbnail pixel size must be the same with video pixel size.
Aspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
Recommended pixel size (width x height) (Minimum pixel size)
(1)16:91280pixel x 720pixel (640pixel x 360pixel)
(2)1:11200pixel x 1200pixel (600pixel x 600pixel)
File size
(Max size per file)

Recommended: Up to 150 KB (Max 3MB)

Note
*Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.
File typeJPEG (RGB only): file extension ".jpg" or ".jpeg"GIF89a: file extension ".gif"PNG: file extension ".png"
Alt text (ALT aspect)

Not available
GIF animationNot available
Flash bannerNot available
We recommend that you use the following "Final URL" for the link settings.
When using "Final URL" (Recommended)
RequiredFinal URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
-Display URLAutomatically generated from the set final URL.
OptionalSmartphone final URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.
OptionalTracking URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.
OptionalCustom parameterNameNumber of charactersUp to 16 characters
Supported charactersSingle byte alphanumeric characters
ValueNumber of charactersUp to 200 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
When using “Destination URL” *Available until October 2022
RequiredDestination URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.

You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

*For campaign goals “App promotion”, the URL is displayed depending on the app information set to the campaign. URL Google Play or App Store will be displayed and no other URL can be entered.
Note
Don't use deep linking. It may not work correctly.
RequiredDisplay URLNumber of charactersUp to 29 characters

Enter URL that will be displayed as ad. Enter within 29 single-byte characters, not including http:// and https://.
“/” can’t be entered at the end when entering the domain only.

*Example
When the URL is “https://www.example.com/directory1/”, enter “example.com” or “example.com/page1/”.
Supported charactersSingle byte alphanumeric characters (RFC3986) * [] cannot be used.
Domain extensionsMust contain a domain extension, e.g., www.yahoo.co.jp
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.

*For campaign goals “App promotion”, the URL is displayed depending on the app information set to the campaign. URL Google Play or App Store will be displayed and no other URL can be entered.

Learn more on the following pages.

About video ads
Video Player Specifications (PC)

NoteThe information icon is displayed at the top-right corner of ads.
This icon is included in the specifications for banners distributed by Yahoo! JAPAN, so it does not need to be incorporated into creatives.
Ad Expression Restrictions

The required items written in Chapter 9 Restrictions on Expressions in Advertisements of "Yahoo! JAPAN Advertisement Editorial Guidelines" needs to be clearly included within the Video thumbnail.
(Do not put the required item at the top-right corner [PC: width 32 pixels × length 15 pixels, Smartphone: width 34 pixels × length 30 pixels] of the ad frame.)

Example: name of sponsor, alcoholic beverages (e.g. text stating that "Alcoholic beverages are only for those over 20 years old,") etc.

Display Ads (Guaranteed)

*Display Ads (Guaranteed) is available for specific advertisers.
Please refer to this page for details about Display Ads (Guaranteed) packages.

Display Assured Environments (Display Ads (Guaranteed))

Required/ OptionalItemDescription
RequiredVideoCreate either one of the sizes from(1)to(4).
Aspect ratioMinimum pixel size
(width x height)
Supported packages for Display Ads (Guaranteed)
(1)16:9640pixel x 360pixelBrand Panel for Multi Device (Smartphone)
Brand Panel for Smartphone
Prime Cover for Smartphone
Top Panel for Smartphone
Smart Panel for Smartphone
(2)1:1600pixel x 600pixelBrand Panel for Multi Device (PC)
Brand Panel for PC
Prime Display for PC
(3)1:2300pixel x 600pixelPrime Display for PC
(4)4:11000pixel x 250pixelPrime Display Panorama for PC
File SizeWithin 200MB
CautionsThe file will be compressed to applicable size for ad deliveries.

*We do not support the editing of videos.
Audio codecAAC LC
Video codecH.264、H.265
Video format (extension)MP4、MOV
Minimum video bit rate
(recommended value)
1Mbps or more
Minimum audio bit rate
(recommended value)
128 kbps or more
*If audio bit rate is 0kbps, the video is recognized as without audio.
Play timeFrom 5 sec. (Min.) to 60 sec. (Max.)

*You can upload videos that are 61 seconds or longer from the Yahoo! JAPAN Display Ads Campaign Management Tool. Videos longer than 61 seconds cannot be displayed or selected except for in-stream ads of Display Ads (Guaranteed).
RequiredVideo thumbnail

※A static image to be displayed for users before video playback.
Create either one of the sizes from(1)to(4).according to the video pixel size.
*The thumbnail pixel size must be the same with video pixel size.
Aspect ratio
Recommended
For devices with high-resolution displays, we recommend creating the following recommended sizes (or larger).
Recommended pixel size (width x height) (Minimum pixel size)
(1)16:91280pixel x 720pixel (640pixel x 360pixel)
(2)1:11200pixel x 1200pixel (600pixel x 600pixel)
(3)1:2600pixel x 1200pixel(300pixel x 600pixel)
(4)4:12000pixel x 500pixel(1000pixel x 250pixel)
File size
(Max size per file)
Recommended: Up to 150 KB (Max 3MB)
Note
*Files 150 KB or more, or either the width or length exceeds 2000px, are compressed when uploading.
If the compressed file is larger than 150KB, an error will occur and uploading will fail.
File typeJPEG (RGB only): file extension ".jpg" or ".jpeg"GIF89a: file extension ".gif"PNG: file extension ".png"
Alt text (ALT aspect)

Not available
GIF animationNot available
Flash bannerNot available
RequiredFinal URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
-Display URLAutomatically generated from the set final URL.
OptionalSmartphone final URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.
OptionalTracking URLNumber of charactersUp to 1024 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.
CautionsURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
Note
Don't use deep linking. It may not work correctly.
OptionalCustom parameterNameNumber of charactersUp to 16 characters
Supported charactersSingle byte alphanumeric characters
ValueNumber of charactersUp to 200 characters
Supported charactersSingle byte alphanumeric characters (RFC3986 and {}) * [] cannot be used.

*Learn more about video player specifications (PC) from this page.

*For specifications on video players for smartphones, see Cautions/Ad behavior Display Ads (Guaranteed).

NoteThe information icon is displayed at the top-right corner of ads.
This icon is included in the specifications for banners distributed by Yahoo! JAPAN, so it does not need to be incorporated into creatives.
DisclaimerFor PC specified packages, ads may be delivered to devices other than PC depending on the target OS and device. In this case, the main image will be reduced to fit the column width of the content.
Ad Expression Restrictions

The required items written in Chapter 9 Restrictions on Expressions in Advertisements of "Yahoo! JAPAN Advertisement Editorial Guidelines" needs to be clearly included within the Video thumbnail.
(Do not put the required item at the top-right corner [PC: width 17 pixels × length 15 pixels, Smartphone: width 34 pixels × length 30 pixels] of the ad frame.)

Example: name of sponsor, alcoholic beverages (e.g. text stating that "Alcoholic beverages are only for those over 20 years old,") etc.

2.Cautions/Ad behavior (Display Ads (Guaranteed))

Brand Panel for Multi Device (Smartphone), Brand Panel for Smartphone: (Video (16:9))
Note
*Minimum posting size is width 320px × length 180px. See the following ad behavior for each icon size.

*Click the image and it will appear enlarged in a new tab of your browser.

Prime Cover for Smartphone: (Video (16:9))
Note
* DRM when encoding is not required.
* If a problem occurs with the operation during video playback (e.g. if there is an excessive load on the CPU), we may ask you for a correction.
* Your video requires animation.
* You cannot combine the different versions of the same material within the specified period of time (in seconds) and post it as a single material continuously.

*Click the image and it will appear enlarged in a new tab of your browser.

Top Panel for Smartphone, Smart Panel for Smartphone: (Video (16:9))
Note
*Minimum posting size is width 320px × length 180px. See the following ad behavior for each icon size.

*Click the image and it will appear enlarged in a new tab of your browser.

Brand Panel for Multi Device (PC), Brand Panel for PC: (Video (1:1))

*Click the image and it will appear enlarged in a new tab of your browser.

Prime Display for PC: (Video (1:1), (1:2))

*Click the image and it will appear enlarged in a new tab of your browser.

Prime Display Panorama for PC: (Video (4:1))
Note
* Do not state the required items set in "Restrictions on Expressions in Advertisements" section in Chapter 9 of the "Yahoo! JAPAN Advertisement Editorial Guidelines" at following areas.
 (1)Information Icon (Width 17px × Height 15px)
 (2)“もう一度見る (View again)” button (Width 98px × Height 20px)
 (3)”閉じる (Close)” button (Width 90px × Height 24px)

*Click the image and it will appear enlarged in a new tab of your browser.