Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Dynamic Ads for Display

Ad specifications for Dynamic Ads for Display

1.Data feed (item list)

Feed items
Notes of using symbols

2. Ad insertion rules

3. Ad expression restrictions

1. Data feed (item list)

 

Feed items

Feed items
*Do not delete the items if uploading with no values.
*Sorting the feed item is acceptable. Use names as listed below.
No.Header nameItem nameSettingDisplayDescriptionExample
1

Item ID  

Item IDRequired--Unique ID for items.
-Up to 50 in half-width alphanumeric characters, underscore, and hyphen.
*Set the same Item ID with Site retargeting item_id.
・Learn more on Site retargeting on Dynamic Ads for Display.
P001
2Item Name     Product item nameRequiredDisplayed

-Product item name displayed on your ads.
-Up to 150 characters (except forbidden characters). Line breaks and HTML are not allowed.
-First 50 characters are registered on our system.

Note

*When delivering Dynamic Ads for Display in the following two categories, set a disclaimer at the beginning of the product name (Item_Name).The ad can’t be delivered when disclaimer is not set.

- Online Dating Services and Marriage Agency
  * Disclaimers are one of the following.
   【R18】
   <R18>
   《R18》
   [R18]
- Opinion advertisements by an organization, expression that strongly delivers subjective opinions
  * Disclaimers are one of the following.
   【意見広告】[主体者名]
   <意見広告>[主体者名]
   《意見広告》[主体者名]
    translation:【意見広告:Opinion advertisements】[主体者名:Advertiser name]

Autumn trip to xx for 2 nights.
3Description  
 
Item descriptionRequiredDisplayed-Product item description displayed in your ads.
-Up to 5,000 characters (except forbidden characters). Line breaks and HTML are not allowed.
-Our system registers the first 200 characters.
○○ホテル デラックス
(xx Hotel, luxury)
4Tracking URL 

Tracking URL

Optional-

-URL of the landing page with ad click.
-Up to 1,024 half-width alphanumeric characters.
-Enter the tracking URL in this column. When both the tracking URL and landing page URL is entered, the landing page URL is used.

Note
Don't use deep linking. It may not work correctly.
http://keisokuvendor.
com?device={device}
5Landing Page URL   Landing page URLRequired-

-URL of the final landing page after the ad click.
-Up to 1,024 half-width alphanumeric characters.
-The domain must match with the "Display URL" of ads.

Note
Don't use deep linking. It may not work correctly.
http://www.example.
com
6Smartphone Landing Page URL Smartphone landing Page URLOptional-

- URL of the final landing page for smartphone with ad click
- Up to 1,024 characters, single-byte alphanumeric characters
-The domain must match with the "Display URL" of ads.

Note
Don't use deep linking. It may not work correctly.
http://www.example.
sp.com
7Image URL   

Item image URLOptionalImage specified by URL- Up to 1,024 characters, single-byte alphanumeric characters
-You need to upload images to your website in advance.
 Image format: JPEG, GIF, PNG (animation not allowed)
 Recommended image size: 300×300 pixels
 Image file size: up to 2 MB
- Automatically compresses the file with 150 KB or more.
 Example: shrinks width to 600 pixels, deletes exif data
- Returns an error if not compressed 150 KB or less.
- Other: transparent images not allowed
http://travel.yahoo.co.jp
/dhotel/xxxx001/aaa.jpg
8Category ID Category IDOptional--Category ID of the product (set same Category ID with site retargeting tag).
-Up to 50 in half-width alphanumeric characters, underscore, and hyphen.
A123456B
9AvailabilityStock statusOptionalDisplayed depending on the condition- Stock status
 IN_STOCK: available
 OUT_OF_STOCK: unavailable
 PREORDER: reserved
*If not entered, regard as IN_STOCK
*If OUT_OF_STOCK, no ad delivered
*If PREORDER is specified, shipping date can be specified based on “Availability Date”
IN_STOCK
10Capacity   CapacityOptional--Number of products in stock.
*Up to 10 digits.
100
11Price    PriceOptionalDisplayed- Single-byte value only, 10 digits
- Numbers only. Do not include letters such as “¥” and “,”.
- Automatically puts “,” in the price.
Note
For the display of price information, refer to "*Notes on Sale Price and Price display."
100000
12Sale Price   Sale priceOptionalDisplayed- Single-byte value only, 10 digits • Numbers only. Do not include letters such as “¥” and “,”.
- Automatically puts “,” in the price.
Note
For the display of price information, refer to "*Notes on Sale Price and Price display."
90000
13Formatted Price   Price with a specific formatOptionalDisplayed-When using a specific sale price format, enter up to 50 characters (except forbidden characters).
-This value appears in your ad.
10万円 (100 thousand JPY)
¥10万 (¥ 100 thousand)
10万〜20万円 (100-200 thousand JPY)
14Formatted Sale Price    Sale price with a specific formatOptionalDisplayed-When using a specific sale price format, enter up to 50 characters (except forbidden characters).
-This value appears in your ad.

5万円 (50 thousand JPY)
¥5 万 (¥ 50 thousand)
5万〜10万円 (50-100 thousand JPY)

15Rating    Rating by usersOptionalDisplayed-Enter the rating from 1-5. Available to the first decimal point.
-The stars (★) stand for points entered.
Example setting - display
2 → ★★☆☆☆
4.2 → ★★★★☆
16Reviews    Number of reviewsOptionalDisplayed-Enter the number of reviews in numbers. Up to 4 digits.
-The ads show the number and "件" ("cases" in Japanese).
*To use this item, enter "Rating."
Example setting - display
13 - (13 reviews)
17Badge   
 
Badge typeOptionalDisplayed-Add an icon to your ad. Select one of the following icons.
  NEW_EN (appears as: NEW)
  NEW_JA (appears as: 新着)
  UPDATE_JA (appears as: 更新)
  RECOMMEND_JA (appears as: おすすめ)
  HOT_JA (appears as: 新着)
  BEST_JA (appears as: 売れ筋)
  FREESHIPPING_JA (appears as: 送料無料)
 SAMEDAYSHIPPING_JA (appears as: 即日発送)
NEW_EN
18Display Settings   Display SettingsOptional--Use this item to control ad delivery by each product.
-Enter 0 for "Off" and 1 for "On."
*Ads won't be delivered if "0" is entered. Taken as "On" when this column is empty.
1
19Availability DateThe date you will have stocksOptionalDisplayed-When you enter PREORDER for Availability, you can enter the date when your product becomes available.
-Enter numbers in the "YYYY-MM-DD" format.
YYYY-MM-DD
20GTINGlobal trade item numberOptional-- Enter JAN code as product identification number
- Up to 50 half-width characters
0001234560012
21MPNManufacturer part numberOptional-- Enter unique manufactured number for each product
- Up to 70 half-width characters
YJ4060882
22BrandBrand nameOptional-- Describe a brand name of the product
- Half or full-width, up to 70 characters
Brand A
23Product TypeProduct categoryOptional-- Specify a product category using characters
- Divide categories with “>” (>)
- When specifying multiple categories, divide with “,”
- Half or full-width, up to 500 characters
家電>掃除機
24Google Product CategoryCategories on GoogleOptional-- Product category by Google rule
- Select a most relevant category if multiple categories exist for a product
- Enter a category id or category path with half-width numbers

2234

Apparel & Accessories > Clothing > Dresses [ファッション・アクセ
サリー > 衣料品 > ワンピース・ド
レス]

25Age GroupAgeOptional--Select the applicable ages for your ad from the following groups.
-This doesn't target the audience. Use age targeting to specify the audience.
  NEWBORN: from 0 to 3 months old
  INFANT: from 3 to 12 months old
  TODDLER: from 1 to 5 years old
  KIDS: from 5 to 13 years old
  ADULT: usually over 13 years old.
ADULT
26Gender GroupGenderOptional--Select the applicable gender for your ad from the following list.
-This doesn't target the audience. Use gender targeting to specify the audience.
  MALE
  FEMALE
  UNISEX
MALE
27LocationLocationsOptional--Enter the applicable location code for your ad in numbers.
*The only available values are in the "tiiki-code" row of the location code that is provided by the Ministry of Internal Affairs and Communications. Available only in Japanese.
1000
28Sales RankSales RanksOptional--Enter the sales rank from 1 to 10 in numbers.1
29DeleteDeleteOptional--Used when deleting item with partial updates. -Enter "1" with single-byte numeric characters to delete the item information on partial updates.
*This item can be omitted from the Item list. This is not included in the template downloaded from the "Item Lists" screen. You will need to add the item when necessary.
This can't be used with All updates. This will cause an error when "Delete" is in the item at All updates.
1
Note

*Do not include same Item ID in the same feed. If the same ID exists, which one of the setting is displayed can’t be guaranteed.
* Change URL when changing the image (the old image is cached).
When multiple prices are in the Item list, the formatted sale price is used. The following order shows which price appears.
 1 Formatted Sale Price (most prioritized)
 2 Sale Price
 3 Formatted Price
 4 Price
If prefix or suffix is not set for "Sale Price" and "Price," the price will not show.
*It is recommended not to use "Sale Price" and "Price" when using "Formatted Sale Price" and "Formatted Price" and contrariwise.

*Notes on Sale Price and Price display.
It will be displayed with the words ($, yen, dollar, etc.) set in the "Price prefix" or "Price suffix" settings.
"¥"(yen symbol in full-width) will be automatically added before the price when you don't set any prefix or suffix in your ads.

*When changing (updating) the item list the timing to take effect varies between items. When changing multiple items the former item and the changed item may be displayed in one ad. "Display setting" and "Stock information" are changed with priority.
*Depending on the template of ads, items you set may not show.
*Use the fixed file format with header items though you do not have values for feed items.

 

Notes of using symbols

Notes of using symbols
■Available symbols only for feed■ □ ◆ ◇ ● ○ ▲ △ ▼ _ ‥ ─ 〇 〓 〔 〕 ヽ ヾ ▽ ★ ☆
◎ 〈〉 《》 ― |
■Symbols converted on the systemBeforeAfter
&& 
"
'
<
>
 
=
#
$
%
*
@
[
]
/
* You can enter these double-byte symbols in feed items that accept double-byte on Item List.

 

2. Ad insertion rules

RequiredDetails
NoTitleItem information is used.

No

DescriptionItem information is used.
RequiredDescription URLNumber of charactersUp to 1,024
Supported charactersSingle-byte alphanumeric characters (RFC3986)
NoteURL start with "." is not available.
URL not based on RFC3986, such as Japanese characters in URL, is not available.
RequiredDisplay URLNumber of characters

Enter URL that will be displayed as ad. Enter within 29 single-byte characters, not including http:// and https://.
“/” can’t be entered at the end when entering the domain only.

Example
When the URL is “https://www.example.com/directory1/”, enter “example.com” or “example.com/page1/”.

Supported characters

Single byte alphanumeric characters (RFC3986)

Domain extensions

Must contain a domain extension, e.g., www.yahoo.co.jp

NoteURLs beginning with a “.” (dot) cannot be used.
You cannot register URLs deviating to RFC3986, such as URLs including Japanese characters.
RequiredButtonPull-down selectionSelect one from the pull-down menu on the UI.
RequiredAdvertiser indicationNumber of charactersUp to 20
Supported character types, space type and Symbol typesSee following items

Supported character types, space type and Symbol types (for Advertiser indication, Prefix and Suffix)
RequiredLogo image*Create images with all three sizes.Pixel size
(width x length)
400 x 200 pixels
600 x 80 pixels
600 x 600 pixels
File size

Up to 3 MB per file

* When the file size is more than 150 KB, it will be automatically compressed when uploading. If the file size doesn't become 150 KB or less by this compression, you will get an error and not able to upload.

File typeJPEG (RGB only): extension ".jpg" or ".jpeg"
GIF89a: extension ".gif"
PNG: extension is ".png"
TransparencyNo
Alternative text
(ALT attribute)
No
Border-imageNo
Animated GIFNo
Optional

Campaign banner

* To display campaign banner, you need to add one or more sizes of bannerPixel size
(width x length)
600pixel ×500pixel
600pixel ×80pixel
600pixel ×600pixel
600pixel ×1200pixel
File size

Up to 3 MB per file

* When the file size is more than 150 KB, it will be automatically compressed when uploading. If the file size doesn't become 150 KB or less by this compression, you will get an error and not able to upload.

File typeJPEG (RGB only): extension".jpg" or ".jpeg"
GIF89a: extension ".gif"
PNG: extension is “.png”
TransparencyNo
Alternative text
(ALT attribute)
No
Border-imageNo
Animated GIFNo
Optional*PrefixWord or sign which is placed in front of price value.
Example: ¥、$

*When you have entered ‘Price’ or ‘Sale price’ on your Item List file, you need to set this item or ‘Suffix of price’.
For supported character types, space type and Symbol types, see following items

Supported character types, space type and Symbol types (for Advertiser indication, Prefix and Suffix)

Suffix

Word or sign which is placed after price value.

Example:
万円 (unit of 10 thousand JPY),
(税込み)(tax included)

 

Supported character types, space type and Symbol types
(for Advertiser indication, Prefix and Suffix)

Supported Character Types

HiraganaDouble byte
KatakanaDouble byte
AlphanumericDouble byte/Single byte

 

Supported Space Type

SpaceSingle byte

 

Supported Symbol Types

TypesSymbols
Parentheses( ) [ ] 「」 『』 { } <> ≪≫ 《 》 【】 (Double byte) 
( ) [ ] (Single byte) 

Quotation mark

‘ ’ ` ´(Double byte)
“ ” (Double byte)“ '(Single byte)

Punctuation mark

。 、(Double byte)

Middle dot

・ (Double byte)
Comma, (Double byte) , (Single byte)

Dot

. (Double byte) . (Single byte)

Underbar

_ (Double byte)

Wave dash

〜(Wave dash, Double byte)*Unicode: U+301C
~(Tilde, Double byte)*Unicode: U+FF5E
*When you enter a "wave dash" ~ (UnicodeU+301C), the system converts it to "full-width tilde" ~ (Unicode U+FF5E).
Percent% (Double byte) %(Single byte)

Ampersand

& (Double byte) &(Single byte)

Colon/semicolon

: ; (Double byte)
: ; (Single byte)

Three dot leader

… (Double byte)
Hyphen- (Double byte)-(Single byte)
Operator+ - ± × ÷ = ≠ ∞ (Double byte)
- +(Single byte)
Slash/ \ (Double byte)
/(Single byte)

Question/exclamation mark

? ! (Double byte)
? ! (Single byte)
Arrows⇒ ⇔ → ← ↑ ↓ (Double byte)
Other¥ $ * # ♪ @ 〃 〆 ※ 〒 ♯(Double byte)
@ # $(Single byte)

Greek /Cyrillic characters

ΑΒΓΔΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΩ (Double byte)
αβγδεζηθικλμνξοπρστυφχψω (Double byte)
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ (Double byte)
абвгдеёжзийклмнопрстуфхцчшщъыьэюя (Double byte)

 

3. Ad expression restrictions

Yahoo! JAPAN Advertisement Editorial Guidelines is applied on Dynamic Ads for Display.
Please comply following rules for each item of entity.
*The English version of these Guidelines is merely a translation of the Japanese original prepared for your reference.
Advertiser indicationMust be expressed with company name, registered product name, brand name, or service name. Must be related to the product or service on the feed.
Logo

Please comply following pixel sizes.

<400 x 200 pixels, 600 x 600 pixels>
 Must be expressed with company name, registered product name, brand name, or service name.   Must be related to the product or service on the feed.  

<600 x 600 pixels> 
 Must be expressed with company name, registered product name, brand name, or service name.   Must include related logo with the product or service on the feed.
 (Including element except logo is acceptable)

ButtonMust be appropriate to the content feed
Prefix, SuffixMust be a word or currency symbol such as "¥, tax included, thousand yen, ~" to complement the price
Formatted Price, Formatted Sale PriceIt must be a combination of a notation such as "1,000円、¥1,000" (1,000 JPY) or a phrase that supplements the monetary notation such as "セール価格1,000円~、往復1万円" (Sale price 1,000 yen -, 10,000 yen round trip).