Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Apply final URL format

Display Ads (Auction) support the feature to convert ads in the destination URL format (previous format) to the new "final URL format" on the Campaign Management Tool.
This page describes the feature details of converting components such as campaigns and ads under your account.
*You can learn about converting ads under your multiple accounts on "Apply final URL format (cross accounts)".

What the converting feature can do
How to use the converting feature
Available converting and the settings after converted
Check results

Tips
For more information about old and new format, refer to “Ad type "Final URL format"
Note
The destination URL format (old) will close in the future, except for some items in Dynamic Ads for Display. Consider converting to the new age groups in advance.

What the converting feature can do

  • You can select items (campaigns, ad groups, ads) to be converted on the list on the Campaign Management Tool and use the menu for converting in “Bulk edits”.
  • When you select a campaign or ad group, you can convert all ads under that campaign or ad group.
  • This feature is available on Display Ads (Auction) only.
  • Converting feature will skip ad contents added with final URL (new format).
  • This feature does not support converting items by specifying multiple accounts.
Tips

When you convert ads under your multiple accounts at once, learn on "Apply final URL format (cross accounts)".

 

We recommend using the converting feature to the new format.

We will process converting automatically for ads in the old format in the near future, but please make sure that the following situation may occur on the process. Therefore, we recommend using the converting feature to the new format by yourself.

  • Since the converting automatically processes based on the defined rules, the results may not be meet your expectation in some cases.
  • When the domain of destination URL and display URL don’t match, the converting to the new format will fail and your ads may be paused as a result.

How to use the converting feature

Steps to create Video Ad on the Campaign Management Tool are as follows.

Steps
  1. From the top bar, click ”Display Ads.”
  2. On the side menu at the left, specify the component layer (campaign, ad group or ad) to convert.
  3. Check the items to convert on the list view.
    When you select a campaign or ad group, you can convert all ads under that campaign or ad group.
  4. Click the “Bulk edit” button at the top of the list view, then select the option “Apply the final URL format to ads in the campaigns” in the menu for converting (Available options in the menu depend on the component layer that you selected on the step2).
    Example: when you select “campaign” on the step2
  5. At the top, the view of converting to final URL format will appear.
  6. Select the option of converting to final URL format, then click “Convert”.
    See the followings for available converting options and settings detail.
    Available converting and the settings after converted (except for carousel ads)
    Available converting and the settings after converted (carousel ads)
  7. The converting process starts.
    Tips
    When there are multiple targets to be converted, the process is performed sequentially. After completed converting all components, you can check the status at “Tools” menu > “Apply final URL format” at the right top of the Campaign Management Tool. Learn more details on “Check results

Available converting and the settings after converted

Case except for Carousel Ads
Case for Carousel Ads

Case except for Carousel Ads

When you use the converting feature for ad types (banner ads, responsive ads, Dynamic Ads for Display, text ads), check the following steps and settings.

(1) Determine the URL automatically by each ad and convert (without editorial review)

It compares the value of “destination URL” and “display URL” set for ads before converting, and automatically determine the final URL to convert.
The process is done by system, so the converted ads are not subject to editorial review.

Example:
[Before (old format)]
Case: when the domain of destination URL and display URL match
Item nameSet value
Destination URLhttps://example.com
Display URLexample.com
[After (new format)]
Item nameSet valueDescription
Final URLhttps://example.comSet the value of destination URL
Display URLexample.comAutomatically generated from the final URL
Tracking URL(none)_
Smartphone final URL(none)_
Custom parameter(none)_

When selected (1), you can choose any of (1)-A and (1)-B as the process method for the case when the domain of “destination URL” and “display URL” don’t match.

(1)-A: Detect and apply the final URL automatically

It crawls the destination URL, then set the final URL and tracking URL automatically.
*What is crawling?
"Crawling" is the work of going around the advertiser’s website and acquiring information on each page.

Note
  • Crawling may take a long time in some cases.
  • It may also take a long time to complete the converting, or access to the website may be concentrated due to crawl, which may affect the display of your website.
  • When a redirect by JavaScript etc. is included where it crawls, a URL that is not the final destination may be set as the final URL. In such case, edit the ads and set the correct final URL by yourself. Note that the edited ads will be subject for editorial review.
  • As a result of crawling, if the final URL cannot be obtained, an error will occur. In this case, set the URL later manually.
Example:
[Before (old format)]
Case: when the domain of destination URL and display URL don’t match
Item nameSet value
Destination URLhttps://example.tracking.com
Display URLexample.com
[After (new format)]
Item nameSet valueDescription
Final URLhttps://example.comIt crawls destination URL and set the displayed URL
Display URLexample.comAutomatically generated from the final URL
Tracking URLhttps://example.tracking.comSet destination URL
Smartphone final URL(none)_
Custom parameter(none)_

(1)-B: Skip without converting

When the domain of “destination URL” and “display URL” don’t match, it skips the ads without converting. It does not crawl the website. Choose this option when you don’t need crawling your website.

(2) Set the URL manually and convert (to be reviewed)

It will set the ad contents (final URL, smartphone final URL, tracking URL, custom parameter) that you entered to ads to be converted.
After converted, these ads are subject to editorial review.

Case for Carousel Ads

When you use the converting feature for carousel ads, check the following method and settings.

(1) Determine the URL automatically by each ad and convert (without editorial review)

Regardless of your choice of (1)-A: Detect and apply the final URL automatically or (1)-B: Skip without converting, the converting will only be performed when all of the following domains match.

  • Destination URL of each carousel card
  • Destination URL of the ad
  • Display URL of the ad

If the above does not apply, an error will occur and converting will not be possible.
It does not crawl the website for carousel ads.

[Before (old format)]

Item nameSet value
Destination URLhttps://example.com
Destination URL of each carousel cardhttps://example.com
Display URLexample.com

 

[After (new format)]

Item nameSet valueDescription
Final URLhttps://example.comSet the value of destination URL
Destination URL of each carousel cardhttps://example.comSet the value of destination URL
Display URLexample.comAutomatically generated from the final URL
Tracking URL(none)_
Smartphone final URL(none)_
Custom parameter(none)_

(2) Set the URL manually and convert (to be reviewed)

It will set the ad contents (final URL, smartphone final URL, tracking URL, custom parameter) that you entered to ads to be converted. Entered information will be set to carousel cards also.
After converted, these ads are subject to editorial review.

Check results

You can check the change histories at “Tools” menu > “Apply final URL format” at the right top of the Campaign Management Tool.

From the list of change history, you can download the following file as the converted results.

  • Result (CSV file)
    The list of ads that completed converting properly. You can check the both of before and new setting values.
  • Error file (CSV format)
    The list of ads that failed converting. You can check the reason of error on the “Error message” field.
Tips
You can edit the error file and convert to the new format by importing feature.
Learn more about the import feature on the help page.
Bulk actions by importing files

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