Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

What is ad type

On Display Ads (Auction), you can create several type of ads using text, image and video by selecting ad type. The type of ads you can create are as follows.

Ad typeDescriptionAd Insertion Specifications
Banner ads

Ads using images or videos. There are no texts in the ad.
Banner ads
*Sample image

See the followings to check more details of images (videos).
Specifications of Banner ads

Responsive adsAds created using texts, images, videos, and “もっと見る(learn more)”. Various formats on ads can be created depending on device and placements where your ads will be delivered.
Responsive1
Responsive2
*Sample image

See the followings to check more details of images (videos).
Specifications of Responsive ads

Dynamic Ads for Display

Ads that displays the item list information uploaded by CSV dynamically depending on the placement.
Dynamic Ads for Display
*Sample image

See the followings to check more details of images.
Specifications of Dynamic Ads for Display

Carousel

Carousel ad of Display Ads (Auction) is a horizontal banner ad that displays a combination of multiple images (carousel cards). Different images and URLs can be set for each carousel card. A rich advertising is possible by setting multiple landing pages and promoting multiple functions of the product and service.

*Sample image

See the followin page to check more details.
Ad Specifications for Carousel

Text

Ads with text only such as title, description, and URL.
Text ads
*Sample image

See also the following announcement.
Specifications of Text ads

Ad types for each campaign goal

The available Ad type differs depending on campaign goals. See the table for details.
There are cases where there will be low ad impressions depending on ad types.

Campaign goalsAd type
Website traffic
  • Banner (image)
  • Banner (video)
  • Responsive (image)
  • Responsive (video)
  • Carousel
  • Text
Video view
  • Banner (video)
  • Responsive (video)
App promotion
  • Banner (image)
  • Responsive (image)
  • Responsive (video)
  • Carousel
  • Text
Conversions
  • Banner (image)
  • Banner (video)
  • Responsive (image)
  • Responsive (video)
  • Carousel
  • Text
Item list promotionDynamic Ads for Display
Brand awareness
  • Banner (image)
  • Banner (video)
*Campaign goals “Item list promotion,” and “Brand awareness” are available only for specific advertisers. It can be used when the items can be seen on the view of selecting campaign goals.
Tips

The ads may not be delivered depending on the combination of media format (image or video) and targeting.