Ad type

Display Ads (Auction)

What is ad type

On Display Ads (Auction), you can create several type of ads using text, image and video by selecting ad type. The type of ads you can create are as follows.

Ad type	Description	Ad Insertion Specifications
Banner ads	Ads using images or videos. There are no texts in the ad. *Sample image	See the followings to check more details of images (videos). Specifications of Banner ads
Responsive ads	Ads created using texts, images, videos, and “もっと見る(learn more)”. Various formats on ads can be created depending on device and placements where your ads will be delivered. *Sample image	See the followings to check more details of images (videos). Specifications of Responsive ads
Dynamic Ads for Display	Ads that displays the item list information uploaded by CSV dynamically depending on the placement. *Sample image	See the followings to check more details of images. Specifications of Dynamic Ads for Display
Carousel	Carousel ad of Display Ads (Auction) is a horizontal banner ad that displays a combination of multiple images (carousel cards). Different images and URLs can be set for each carousel card. A rich advertising is possible by setting multiple landing pages and promoting multiple functions of the product and service. *Sample image	See the followin page to check more details. Ad Specifications for Carousel
Text	Ads with text only such as title, description, and URL. *Sample image	See also the following announcement. Specifications of Text ads

Ad types for each campaign goal

The available Ad type differs depending on campaign goals. See the table for details.
There are cases where there will be low ad impressions depending on ad types.

Campaign goals	Ad type
Website traffic	Banner (image) Banner (video) Responsive (image) Responsive (video) Carousel Text
Video view	Banner (video) Responsive (video)
App promotion	Banner (image) Responsive (image) Responsive (video) Carousel Text
Conversions	Banner (image) Banner (video) Responsive (image) Responsive (video) Carousel Text
Item list promotion	Dynamic Ads for Display
Brand awareness	Banner (image) Banner (video)

*Campaign goals “Item list promotion,” and “Brand awareness” are available only for specific advertisers. It can be used when the items can be seen on the view of selecting campaign goals.

Tips
The ads may not be delivered depending on the combination of media format (image or video) and targeting.