Ad type
What is ad type
On Display Ads (Auction), you can create several type of ads using text, image and video by selecting ad type. The type of ads you can create are as follows.
Ad type Description Ad Insertion Specifications Banner ads Ads using images or videos. There are no texts in the ad.
*Sample imageSee the followings to check more details of images (videos).
Specifications of Banner adsResponsive ads Ads created using texts, images, videos, and “もっと見る(learn more)”. Various formats on ads can be created depending on device and placements where your ads will be delivered.
*Sample imageSee the followings to check more details of images (videos).
Specifications of Responsive adsDynamic Ads for Display Ads that displays the item list information uploaded by CSV dynamically depending on the placement.
*Sample imageSee the followings to check more details of images.
Specifications of Dynamic Ads for DisplayCarousel Carousel ad of Display Ads (Auction) is a horizontal banner ad that displays a combination of multiple images (carousel cards). Different images and URLs can be set for each carousel card. A rich advertising is possible by setting multiple landing pages and promoting multiple functions of the product and service.
*Sample image
See the followin page to check more details.
Ad Specifications for CarouselText Ads with text only such as title, description, and URL.
*Sample imageSee also the following announcement.
Specifications of Text adsAd types for each campaign goal
The available Ad type differs depending on campaign goals. See the table for details.
There are cases where there will be low ad impressions depending on ad types.*Campaign goals “Item list promotion,” and “Brand awareness” are available only for specific advertisers. It can be used when the items can be seen on the view of selecting campaign goals.
Campaign goals Ad type Website traffic
- Banner (image)
- Banner (video)
- Responsive (image)
- Responsive (video)
- Carousel
- Text
Video view
- Banner (video)
- Responsive (video)
App promotion
- Banner (image)
- Responsive (image)
- Responsive (video)
- Carousel
- Text
Conversions
- Banner (image)
- Banner (video)
- Responsive (image)
- Responsive (video)
- Carousel
- Text
Item list promotion Dynamic Ads for Display Brand awareness
- Banner (image)
- Banner (video)
- Tips
The ads may not be delivered depending on the combination of media format (image or video) and targeting.