Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Connect viewable impressions data to tracking tools

*This feature is available only to specific advertisers.


Display Ads connects viewable impression data to third-party tracking tools. Install the available tracking tool and set up a viewable impression beacon URL.

Learn more details in the following sections:
How connecting viewable impression data with tracking tool works
Tools that can connect viewable impression data
Agreement on Handling of Measurement Data
Create Ads page settings

Tips
Learn more about Viewable impressions.

How connecting viewable impression data with tracking tool works

Tools that can connect viewable impression data

VendorTool name
Nielsen Digital Co., Ltd.Nielsen Digital Ad Ratings
Brand Lift Plus
Macromill, Inc.AccessMill
GoogleCampaign Manager 360
Video Research InteractiveInteractive Tracker NEXT

*As of June 2021. 

The following tools support tracking app view-through conversions in addition to connecting viewable impression data.

VendorTool nameRequired parameter
adjust KKAdjust

*For iOS:
install_callback={installCallback}, idfa={ifa}

*For Android:
install_callback={installCallback}, gps_adid={ifa}

AppsFlyerAppsFlyer

*For iOS:
clickid={ci}, idfa={ifa}

*For Android:
clickid={ci}, advertising_id={ifa}

*As of June 2021.

Common parameter

 

Parameters for cache busting

*Contact your tool provider to confirm whether you need this parameter and how to set the parameter.

XXX=__timestamp__

*Any other descriptions such as (XXX = [timestamp]) are invalid.

*Tools that can connect viewable impression data and available parameters may change without prior notice.

Agreement on Handling of Measurement Data

To connect viewable impression data to the tracking tools, you must agree to the Agreement on Handling of Measurement Data (Japanese) in advance.

Steps
  1. Click “Settings” in the account list.
  2. On the "Account Information" view, click “Edit” button at the top.
  3. From the "Other" section, confirm the Agreement on Handling of Measurement Data (Japanese) and select "Agree with Agreement on Handling of Measurement Data (Japanese) and use measurement tag," then click "Save."

Create Ads page settings

Set up the following URL when you create an ad.

Viewable impression beacon URL:
Enter the URL provided by your tool supplier.

Note
  • You can use single-byte alphanumeric characters and single-byte symbols (RFC3986 compliant symbols) in the viewable impression beacon URL. URL in Japanese is not available. Encode the symbols in the URLs (other than parameters for tracking).
  • We don't support setting up the tools (provide beacon URL, etc.) and specifications. Contact your tool supplier.

 

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