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Share audience list on MCC account

Sharing audience list on MCC account is a function that allows multiple ad accounts linked to MCC accounts to share a list (audience list) of users to whom ads are delivered. By using the function of sharing audience list, you can use a list by multiple ad accounts.

Note
  • When your ad account share the audience list from MCC account, it can be done only by one MCC account.
  • When you are running ads on one account and creating an audience list, see "Create audience list." 
    *When you don't use multiple accounts, you don't need to make settings described on this help page.

Steps vary depending on the audience list you are sharing. See the following steps.
Steps for sharing a new audience list created on an MCC account to ad accounts
Steps for sharing audience list created on MCC account to ad accounts

Steps for sharing a new audience list created on an MCC account to ad accounts

 StepAccount to work on
1Check that the account link is set upMCC account, Ad account
2Acquire Site retargeting tag
*For first creation only
MCC account
3

Put Site retargeting tag on the website
*Not required when using an audience list types other than rules and website visitors.

MCC account
4Create a new audience listMCC account
5Set list sharing to ad accountMCC account
6Associate audience list to ad groupAd account

Steps for sharing audience list created on MCC account to ad accounts

 StepsAccount to work on
1Check that the account link is set up

MCC account, Ad account

2Acquire Site retargeting tag
*For first creation only
MCC account
3Provide the audience list to MCC account


Ad account
*Set on the account that has the audience list you want to use.

4Add the audience list of an ad account to MCC accounts

MCC account
5Set list sharing to ad accountMCC account
6Associate audience list to ad groupAd account
*Set on the ad account that you want to deliver ads using audience list.

Details of each step

■Check that the account link is set up

To share an audience list, you need to associate (account link) your MCC account with an ad account. Learn more about ”MCC account.

■Acquire site retargeting tag

Acquire the site retargeting tag for MCC account on the Campaign Management Tool.
To acquire a site retargeting tag, confirm the privacy policy on the advertiser’s site. Information of the “Matters to be included in the Privacy Policy” must be clearly indicate. Be sure to clearly indicate the matters to be included in the Privacy Policy and acquire the site retargeting tag for the MCC account.
Learn more on ”Acquire Site Retargeting Tag and Install the tag on Site on MCC account.”

■Put Site retargeting tag on the website

*Not required when using an audience list types other than rules and website visitors.
Install the site retargeting tag acquired on the MCC account to the advertiser’s website. By acquiring a site retargeting tag and installing the tag on the site, it is possible to acquire visit history of users who visited the website and to deliver ads based on the acquired visit history. Learn how to install the tag on “Acquire Site Retargeting Tag and Install the tag on Site on MCC account.” 

Note
  • When you are creating a new audience list of website visitors and rules in your MCC account, install the site retargeting tag acquired in the MCC account on the advertiser's website. This is not required if you are creating an audience list by adding from a linked ad account.
  • If you no longer need the site retargeting tag acquired in your ad account, remove it from the site.
  • User browsing history information will not be stored for any users visiting a page without this tag. It is recommended to tag each page in the site with the site retargeting tag.

 

■Create a new audience list on an MCC account

To create a new audience list on an MCC account see ”Create Target list of MCC account: Create a new Target list.” 

■Set list sharing to ad account

To share an audience list created in your MCC account to your ad account, you need to share the list. Learn more on “Change list sharing from MCC account to ad account.” 

■Provide the audience list to MCC account

To share an audience list created in an ad account to an MCC account, you need to set it in the ad account.

■Add the audience list of an ad account to MCC accounts

To add the audience list of an ad account to MCC accounts, see “Create Target list of MCC account: Create the list by adding from linked ad account.” 

■Associate audience list to ad group

To deliver ads using a shared audience list, you need to associate the audience list with an ad group.