What is view-through conversion
View-through conversions indicate the number of actions (purchase, membership registry, document request, etc.) by users who didn't click your ads nor view videos. They reached your site with a different path.
View-through conversions help your web marketing by tracking the indirect advertising effectiveness of Display Ads.
Notes on view-through conversions
How view-through conversions count
Check view-through conversionsNotes on view-through conversions
- View-through conversion won't affect counting other conversion-related metrics such as “Conv. value” and “Conv. rate.”
- The definition of a view (ad appearance) is the same as "viewable impressions." It refers to when an ad appears in an internet user's visible area. *An ad is considered to be in a visible area when more than 50% of the ad appears continuously for more than one second. Learn more about Viewable Impressions.
- "View-through conversion window" is one day (24 hours from the view), and you can't change it.
View-through conversion window refers to the time between ad appearance and conversion. - View-through conversions count when the views are recorded, not when the conversions are recorded.
- Only fixed values of view-through conversions appear as data. For this reason, you may find old data in the list for each element.
- View-through conversions are not included in "Conversions" or "Recent conversion."
- Tracking view-through conversions is available also for app install, but it requires installing a tracking tool. Learn more about First Setting for Tracking App Install (Conversion)
How view-through conversions count
- Associate impressions in the "View-through conversion window"
- Associate the latest impression when the same ad has multiple impressions
- Associate the latest impression before the conversion
- Not counting impressions that aren't in the "View-through conversion window"
- Not counting clicks or conversions (that have impressions) after video views, but counting them as ordinary conversions
- Associate the latest impression when multiple ads have multiple impressions
- Not counting clicks or conversions (that have multiple impressions) after video views and clicks, but counting them as ordinary conversions
- Not counting clicks or conversions (that have the latest impression) after video views and clicks, but counting them as ordinary conversions
Check view-through conversions
You can check the number of view-through conversions, in addition to other conversion metrics, on the list of elements (such as a campaign) and performance reports.
Learn more details on the following help pages:
Check Conversion Data