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Conversion path report

"Conversion path report" is a report that shows the behavior of Internet users on ads leading to the conversion for conversions that occur under the account.

In this report, the user's behavior on ads and the campaign in which the ads where the behavior occurred are added are called "touchpoint". The "conversion path" is a time-series display of the points of contact leading up to conversion.
You can also check the number of ad display (viewable impression) in addition to clicks and video views. You can measure the contribution to conversions and brand awareness.

How to display a conversion path report

Steps

  1. In the upper right corner of the new platform, click the "Reports" (bar-graph icon.)
  2. Select "Conversion path" on the displayed "Reports" screen.
  3. Conversion path report screen appears. Set the following items for the report.
    * The relevant parts in the figure are displayed in alphabets.
    ・Lookback window (A)
    It is the period for which the conversion path is calculated. Set in the format of XX days from the time when the conversion occurred. Select from 30, 60, or 90 days.
    ・Viewable impressions (B)
    You can choose whether the report includes viewable impressions in the path or not. Select either "include" or "exclude".
    ・Reporting period (C)
    You can select the period for reporting. Up to 90 days.
    Click the date part and select the reporting period from the displayed menu.
    ・Filter (D)
    You can select or exclude specific campaigns to view the report.
    Click the "Add" button and select either "Campaign ID" or "Campaign name". Enter the campaign ID or campaign name, select the conditions, and press the "Apply" button.

  4. After selected all options, then click "View conversion path" (E) button.
  5. You can see the "Conversion path report".

The report shows the conversion path (the touchpoint that Internet users made before the conversion occurred), the number of conversions, and the value of the conversion. For each path, the touchpoints are displayed in chronological order from left to right, and the touchpoints that finally lead to conversion are displayed on the far right. You can view up to 20 touchpoints per path, going back to the touchpoints that led to the conversion.
To download reporting file in CSV format, click "Download (CSV)" button.

Note
  • Data after September 1, 2020 can be aggregated. The lookup period is after August 1, 2020.
  • Conversions that occur on conversion tags that are set to "exclude" in the conversion column are not aggregated in the conversion path report.
  • You cannot get reports that span multiple accounts. Please aggregate data by each account.
  • If it takes a long time to get the report, please shorten the aggregation period and try again.