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Cross-campaign reach report

“Cross-campaign reach report” is a report that allows you to select multiple campaigns, campaign goals, etc., and see the number of unique users for viewable impressions, clicks, and conversions that overlap by target or between targets.

In addition to the usual tabular and report downloads, you can view the data in a Venn diagram. This report makes it easier to understand the relevance of the target users.

How to display a cross-campaign reach report

Steps

  1. In the upper right corner of the new platform, click the "Reports" (bar-graph icon.)
  2. Select "Cross-campaign reaches" on the displayed "Reports" screen.
  3. Cross-campaign reach report screen appears. Select for the following items.

    * The relevant parts in the figure are displayed in alphabets.

    • Type (A)
    Select the entity to be reported. The following items can be selected, and you can select from 2 to 3 items.
    - Campaign
    Aggregate for individual campaigns. Click "View" (B) after selected "Campaign" at the "Type", then check the campaign to be aggregated.
    - Campaign goal
    Aggregate for individual campaign goals. It aggregates all campaigns for the same goal. Click "View" (B) after selected "Campaign goal" at the "Type", then check the campaign goal to be aggregated.
    - Campaign buying type
    Narrow down the campaigns by campaign buying type and aggregate them. You can choose the type from "Auction" and "Guaranteed".
    *The "Guaranteed" option is available only for limited advertisers.

    ・Reporting period (C)
    You can select the period for reporting. Up to 90 days.
    Click the date part and select the reporting period from the displayed menu.
  4. After selected all options, then click "View cross-campaign reaches" (D) button.
  5. You can see the "Cross-campaign reach report".

In the report, the target name and viewable impression, click / video playback, and conversion numbers are displayed. In addition, the relationship between the objects is displayed on the right side with a Venn diagram.
Click the target name of the report to highlight the same item in the Venn diagram. You can also click the "Viewable impressions" button to switch the Venn diagram to clicks and video playbacks or conversions.
To download reporting file in CSV format, click "Download (CSV)" button.

Note
  • Data after September 1, 2020 can be aggregated.
  • You cannot get reports that span multiple accounts. Please aggregate data by each account.
  • If it takes a long time to get the report, please shorten the aggregation period and try again.