Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Device targeting

With device targeting, the device (terminal), OS, platform, etc. can be specified in advance and the ad placement can be narrowed down. Device targeting is specified on the ad group level.

Items that can be set with Device Targeting
Change Device Targeting settings
Change Device Targeting settings (On/Off) in a batch

Items that can be set with Device Targeting

Items that can be set with device targeting are as follows.
*Items that can be set will differ depending on campaign goals.

Devices

For devices, PC, smartphone and tablet may all three be set optionally. You can deliver ads after narrowing down to the specified device types.

  • All devices
  • PC
  • Smartphone
  • Tablet
Tips
“PC” cannot be selected if a campaign goal is “app promotion.”

OS

Select from Android and iOS for delivery place OS for smartphones and tablets. You can deliver ads after narrowing down to the specified OS types.

  • All OS
  • Android
  • iOS
Tips
If a campaign goal is “app promotion,” the app OS (Android or iOS) selected when the campaign was created will apply.

OS version

If the campaign goal “app promotion” has been specified, the lowest possible OS version number for smartphone or tablet can be selected. From the selected version to the latest version will be the scope of ad placement.

Example
When “iOS version: 10.0 and above” has been set :
“iOS version from 10.0 to the latest version” is the scope of iOS version of the placement for ad delivery.
Tips
In some cases it takes time before the latest OS version can be selected from the list of OS versions after release.

Platforms

Select the delivery place for smartphones and tablets from the web app. Ads may be delivered by narrowing down to the specified platform types.

  • All platforms (web/app)
  • Web
  • App
Tips
Web:
when the site is viewed with the web browser on a smartphone or tablet the ad is displayed.
App:
when the smartphone or tablet app is open, the ad appears within the app.
*when the site is viewed using the web browser within the app, there is a possibility that the ad chosen for the web will be delivered.

Change the setting for Device Targeting

Device Targeting can be set when a new ad group is created or for an ad group that has been created. Setting details can be edited later.

Tips
With the Display Ads management tool, you can create new campaigns and new ad groups as well as ads at the same time.
When starting with new campaign creation, select “campaign” from the side menu (settings items), and press the “Create Campaign” button.
For details on new campaign creation, learn more on the following page.
Create campaigns

To create a new ad group for a campaign that has already been created, select “ad group” and press the “Create ad group” button.
For details on ad group creation, learn more on the following page.
Create ad groups


There are 2 ways to change device targeting settings. Change can be done by either procedure.

Select the Ad Group in “Edit” from the Device Targeting List screen and make the change
Change settings in Ad Group Creation screen or Ad Group Settings screen

Select the Ad Group in “Edit” from the Device Targeting List screen and make the change

Steps
  1. Click “Device” in the side menu
  2. Click “Edit”
  3. Click the campaign where the ad group to set up the targeting is specified, and click the applicable ad group.
    Tips
    Campaigns and ad groups created in the "Display ads" tab of the campaign management tool are not displayed in the list. To edit targeting settings for the applicable ad group, turn off "New platform" in the top right-hand corner of your screen.
  4. In the Device Edit view select "All devices" or "Specify devices"
  5. When you select "Specify devices," check the items to be specified or uncheck the items not to be set.
  6. Click “Set”.


Change settings in the Ad Group creation screen or Ad Group settings screen

Steps
  1. Click “Targeting” in the edit screen for the “Create ad group” screen or the “Ad group settings” > Select select "All devices" or "Specify devices" in the “Device” 
  2. Check the items to be specified in the edit device screen, or uncheck for items not to be set.
  3. Click the “Create” or “Save” Button.

Change Device Targeting settings (On/Off) in a batch

The item “Device” settings (On/Off) of device targeting can be changed in bulk by the following procedure.

Change Device Targeting settings (On/Off) in bulk

Steps
  1. Click “Device” in the side menu (settings items)
  2. Check the devices in the target items
  3. Click “Bulk edits”
  4. Click “Turn on” or “Turn off”

    Tips
    You cannot set all of the items for a device to “Off.” Set at least one of “PC,” “Smartphone,” and “Tablet” to “On.”

View this page in Japanese