Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Manage search keyword list

You can manage the search keyword list using the "Search keyword list" view, which shows the list of search keywords that you have created.

Display search keyword list
Search keyword list action items
Check contents of search keywords and user size

Displays search keyword list

See the following steps to display search keyword lists.

  1. Click the tools icon, in the top right corner of the Display Ads management tool.
  2. Click “Search keyword list” in “Common library.”
  3. Displays a list of search keyword lists.

Search keyword list action items

(1) “Create Search Keyword List” 

Creates a new search keyword list. Learn more about Create search keyword list.

(2) “Download” 

You can download all search keyword lists already created with the account. The file format is CSV.

(3) “Search Keyword list name”

Displays the names of lists in each of the search keyword lists. Click the list name to move to the list edit view.
You can add or delete search keywords on the “Edit search keyword list”. Click “Save” after editing.
For details on adding and deleting, see the following pages:
Create search keyword list (Display Ads (Auction))

When you edit the target list name only, click the pencil icon to edit. You can mouse over your pointer on the target list name to find the pencil icon.

(4) “Description”

Displays an optional description for each list.

(5) “Search keyword”

You can check the details of each list.

(6) “Search Keyword List ID”

An ID that identifies the search keyword list and a unique ID is issued to each search keyword list.

(7) “Active/inactive”

You can check the status of the search keyword list (active or inactive).


The search keyword suggestions are reviewed periodically. Even if a keyword was available in the past, it may no longer be available due to a violation of Yahoo! JAPAN Advertising Data Usage Standards.
If all the keywords in the created search keyword list are no longer available, they are shown as "Inactive."

(8) “Bulk edits”

When you check the box on the left side of the list name, the “Bulk edits” button appears. If you select the “Remove search keyword list”, the selected list is deleted.

If you delete a search keyword list for an ad group, the setting is removed and the search keyword targeting for the ad group becomes "None."


Check contents of search keywords and user size

(5) Click on the i-icon in the “Search keyword” column to check the details of search keywords and user size (number of search users).

You can check the following items in this view:

  • Search keywords being set
  • Setting details (Search duration and number of searches)
  • User size for each search keyword being set
  • User size shows an average value (updated periodically) for the past 12 months regardless of the search duration setting (within 1 Same as other views day, within 3 days, within 7 days, within 14 days, within 30 days).
  • When there are not so many search users for the keyword, the number shows as “less than 1000.”
  • User size is not the actual number but a reference value.
  • User size shows for each device (PC, smartphone, tablet) regardless of the settings for ad groups (Same display for other views).

When you click “Download” on the top right, you can download the list of search keywords and user sizes that are being set. The file format is CSV.

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