Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

There are four ways to create a campaign using the campaign editor for Display Ads (campaign editor).

The following step describes creating one campaign at a time.

Create one campaign at a time

Steps
  1. Select "Campaigns" from the left-side list in the Campaign Editor.
    YDNYCE
  2. Click "Create campaign" and select "Campaign goal."
  3. Campaign data is added in the lower part of the data area. Set each item in the data details and setting area. Enter the setting by changing the following tabs.
    *Description for setting on each tab will be displayed by clicking the following links.
    Edit the selected Ads(Text) tab
    URL option tab
    Label tab 
    Tips
    If the error message is shown in the data details or upper section of the data details area when setting each item, check the error message and fix the settings.
    <Setting Content>
    "Edit the selected Ads(Text)" tab
    ItemDetails
    StatusSelect "On" or "Off".
    Campaign goalCampaign goals selected when creating a campaign appears.
    Daily budget

    Set the amount of campaign daily budget 100 JPY or more. *Set 1,000 JPY or more when ad distribution type is"Video Ads","PC Brand Panel (video)", or when the Bid strategy is "CPV."

    Display Ads (Auction)' daily budget and monthly charging limit

    Bid strategy

    Set campaign's bidding. Select "manual" or "auto" bidding.
    Available auto bidding type differs depending on the campaign goal.
    *When you create a new campaign, "Auto" that sets conversion optimization isn't available. Change the campaign setting later.
    Learn more details on "Available autobidding types for campaign goal"

    Bid
    Set bid for the campaign.Enter an amount that does not exceed your daily budget for the campaign.
    When you selected "Auto" bidding on "Bid strategy", leave this column as a blank
     
    Target CPAEnter this option when you selected "auto bidding (target CPA)" at "Bid strategy".
    ScheduleSet the campaign start and end date.
    Frequency Cap

    Set the frequency cap (period, number of times, level).
    Frequency Cap

    Campaign nameEnter the campaign name.
    Conversion action for optimizationSelect any of the following options to use conversion setting for optimizing autobidding.
    ・"Use account-level conversion setting":
    When selected this option, it uses the conversion setting on the account level for optimizing.
    ・"Use campaign-level conversion setting":
    When selected this option, it uses the conversion setting or conversion group for optimizing.
    Conversion nameEnter the name of conversion setting use for optimizing autobidding.
    Enter this item or conversion group name when selected "Use campaign-level conversion setting" option for "Conversion action for optimization".
    Conversion group nameEnter the name of conversion group used for optimizing autobidding.
    Enter this item or conversion group name when selected "Use campaign-level conversion setting" option for "Conversion action for optimization".
    App nameEnter the app name to be promoted.
    Tips
    Needed only for the campaign goal "app promotion". The name sets in the "Advertiser Indication" automatically.
    App OSSelect app OS to be promoted
    Tips
    Needed only for the campaign goal "app promotion".
    App ID/Package name

    Enter "App ID/Package name" to be promoted.
    For iOS: App ID
    For Android: Package name

    Tips
    Needed only for the campaign goal "app promotion".
    SKAdNetwork measurement

    Select the measurement tool.

    Tips
    Needed only for the campaign goal "app promotion".
    "URL option" tab
    ItemDescription
    Tracking URL

    For tracking, enter the URL for the measurement.

    Custom parameter

    Enter the custom parameter name at the left, then enter the parameter value at the right.



    "Label" tab

    ItemDescription
    (1) LabelThe label name that is associated with the selected campaign appears. When multiple labels are associated, they are separated by commas.
    (2) Edit"Select label" will be displayed after clicking "Edit." Select the labels to set up to the ad.
    Click the "OK" button to complete.
    Tips
    • Max. 50 labels are available per ad.
    • You can add a new label by clicking "+ Add label" at the bottom.
    • You can search for a label with the text box.
    (3) Remove labelsAll labels set up to ads selected will be removed by clicking "Remove labels"
  4. Upload created data to the Campaign Management Tool.
    Complete application to the Campaign Management Tool by uploading the data created in the Campaign Editor.
    See the following page for detailed uploading procedures.
    Upload data

See the following pages for details on targeting settings in the campaign.

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