Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

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Create an ad

There are four ways to create new ads using the campaign editor for Display Ads (campaign editor).
This page describes procedures for creating one ad at a time.
Tips
    	
  • To use images and videos in your ads, upload them in advance.
    Learn more about adding images and videos on the following help pages.
    Add image 　
    Add video files
    • 	
  • For some items where the symbol "〜" (wave dash, UnicodeU + 301C) representing "from, to" can be entered, the corresponding symbol is converted to a full-width tilde "～" (Unicode U + FF5E).
Create one ad at a time
Steps
    	
  1. Select any of the following in line with the type of ad to create from the display content selection list on the left side of the Campaign Editor main window.
      	
    • Text
      • 	
    • Banner (image)
      • 	
    • Responsive Ads (image)
      • 	
    • Responsive (video)
      • 	
    • Banner (video)
      • 	
    • Dynamic Ads for Display
      • 	
    • Carousel Ad
    2. 	
  2. Click "Create ad (text)." 
    *The texts in the parenthesis vary depending on the ad you select in Step 1. Depending which ad style you choose, the link name varies such as “Create ad (banner image)”, “Create ad (Responsive image)” etc.
    3. 	
  3. Select the upper-level campaign and ad group for which to create an ad in the “Select ad group” window, then click the “OK” button.
    Create an ad group
    Tips
      	
    • You can select multiple campaigns and ad groups.
      • 	
    • When you select a campaign only, one ad is created at a time for all ad groups under the campaign.
      • 	
    • When only one ad group is selected in the account tree, this procedure is unnecessary.
    Data for the ad is added to the lowermost line in the data area. 
    Set each item in the data details area. Enter the setting by changing the following tabs
    *Description for setting on each tab will be displayed by clicking the following links. Tab displayed depends on what you select on Step 1.
    Edit the selected Ads (Text) tab 
    Edit the selected Ads (Banner) tab
    Edit the selected Ads (Responsive image) tab
    Edit the selected Ads (Responsive video) tab
    Edit the selected Ads (Banner video) tab
    Edit the selected Ads (Dynamic) tab
     Edit the selected Ads (Carousel) tab
     Data Sync Beacon tab
    Third party script tab
    Label tab

    Tips
      	
    • Learn more details of "destination URL format" and "final URL format" in the following table on Ad type "Final URL format page.
      • 	
    • When creating a new ads and editing ads, you can select the final URL format only.
      The destination URL format (prev) is planned to close at the end of October 2022. We recommend converting to the final URL format as soon as possible.
      • 	
    • Learn more details on the following pages:
      -Converting campaigns and ads under an account 
      Apply final URL format
      -Converting ads under your multiple accounts
      Apply final URL format (cross account)
      • 	
    • If the error message is shown on the data details/upper section of the data details area when setting each item, please confirm the error message and fix the settings.
    <Setting>
    Edit the selected Ads (Text) tab

    ItemsSetting
    StatusSet On/Off status of the ad.
    Ad group bidThe ad group bid selected in Step3 will be displayed.
    Campaign nameThe campaign name selected in Step3 is displayed.
    Campaign goalsThe campaign goal of the campaign selected in Step3 is displayed.
    Ad group nameThe ad group name selected in Step3 will be displayed.
    Ad nameEnter the ad name.
    TitleEnter the title.
    Description1Enter the description 1.
    Description2Enter the description 2.
    Display URL・For the destination URL format:
    　Creating and editing settings are not available.
    ・For the final URL format:
       The display URL is automatically generated for your ads.
    Tips
      	
    • Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed).
      For iOS: itunes.apple.com
      For Android: play.google.com
      *” Display URL” will be generated automatically for the final URL format.
    Destination URL*Only for the destination URL format
    Creating and editing settings are not available.
    Final URL*Only for the final URL format
    Enter the final URL.
    Smartphone final URL*For the final URL format only
    Enter the URL for the smartphone when you provide separated pages for user’s click on your ads both on the PC and smartphone environment.
    Display URL format*For the final URL format only
    Select any of the options "Domain only" or "Up to the first directory".
    Tracking URL*For the final URL format only
    Set the URL for measuring advertising effectiveness when tracking.
    Custom parameter*For the final URL format only
    Enter the parameter name in the left field, then enter the parameter value in the right field.
    See the following page for details on creating an ad (text). 
    Create Text Ads

    Edit the selected Ads (Banner) tab

    ItemsSetting
    StatusSet On/Off status of the ad.
    Ad group bidThe ad group bid selected in Step3 will be displayed.
    ImageClick “Select image” to select the image to set for the ad from the list.
    Tips
      	
    • It is necessary to add images in advance using “Common Library” > “Images.”
      Add image 
      • 	
    • Right-click on a thumbnail on the "Select image" page to review the image in the original size.
    Ad nameEnter the ad name.
    Display URL
    ・For the destination URL format:
    　Creating and editing settings are not available.
    ・For the final URL format:
       The display URL is automatically generated for your ads.
    Tips
      	
    • Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed).
      For iOS: itunes.apple.com
      For Android: play.google.com
      *”Display URL” will be generated automatically for the final URL format.
    Destination URL*Only for the destination URL format
    Creating and editing settings are not available.
    Final URL*Only for the final URL format
    Enter the final URL.
    Smartphone final URL*For the final URL format only
    Enter the URL for the smartphone when you provide separated pages for user’s click on your ads both on the PC and smartphone environment.
    Display URL format*For the final URL format only
    Select any of the options "Domain only" or "Up to the first directory".
    Tracking URL*For the final URL format only
    Set the URL for measuring advertising effectiveness when tracking.
    Custom parameter*For the final URL format only
    Enter the parameter name in the left field, then enter the parameter value in the right field.
    Campaign nameThe campaign name selected in Step3 is displayed.
    Campaign goalsThe campaign goal of the campaign selected in Step3 is displayed.
    Ad group nameThe ad group name selected in Step3 will be displayed.
    See the following page for details on creating an ad (Banner ads). Create ads > Enter items for ad types 

    Edit the selected Ads (Responsive image) tab

    ItemSetting
    StatusSet On/Off status of the ad.
    Ad group bidThe ad group bid selected in Step3 will be displayed.
    ImageClick “Select image” to select the image to set for the ad from the list.
    Tips
      	
    • It is necessary to add images in advance using “Common Library” > “Images.”
      Add image
      • 	
    • Right-click on a thumbnail on the "Select image" page to review the image in the original size.
    Logo imageClick “Select logo” to select the image to set for the ad from the list.
    Tips
      	
    • It is necessary to add logo images in advance using “Common Library” > “Images.”
      Add image
      • 	
    • Right-click on a thumbnail on the "Select Logo Image” to review the image in the original size.
    Ad nameEnter the ad name.
    TitleEnter the title.
    DescriptionEnter the description.
    Display URL・For the destination URL format:
    　Creating and editing settings are not available.
    ・For the final URL format:
       The display URL is automatically generated for your ads.
    Tips
      	
    • Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed).
      For iOS: itunes.apple.com
      For Android: play.google.com
      *”Display URL” will be generated automatically for the final URL format.
    Destination URL
    *Only for the destination URL format:
    Creating and editing settings are not available.
    Final URL*For the final URL format only
    Enter the final URL.
    Smartphone final URL*For the final URL format only
    Enter the URL for the smartphone when you provide separated pages for user’s click on your ads both on the PC and smartphone environment.
    Display URL format*For the final URL format only
    Select any of the options "Domain only" or "Up to the first directory".
    Tracking URL*For the final URL format only
    Set the URL for measuring advertising effectiveness when tracking.
    Custom parameter*For the final URL format only
    Enter the parameter name in the left field, then enter the parameter value in the right field.
    Advertiser indicationEnter the company name, brand name, product name, or service name, to identify the advertiser.
    Only the registered trademark name can be entered. Learn more details on the following page. 
    Clear Indication of Advertisers
    Tips
    For the App campaign, entry is not needed because the name set on the campaign level is automatically reflected.
    ButtonSelect the button name to display in the ad.
    Campaign nameThe campaign name selected in Step3 is displayed.
    Campaign goalsThe campaign goal of the campaign selected in Step3 is displayed.
    Ad group nameThe ad group name selected in Step3 will be displayed.
    See the following page for details on creating an ad of Responsive Ad (image). 
    Create ads > Enter items for ad types 

    Edit the selected Ads (Responsive video) tab

    ItemsSetting
    StatusSet On/Off status of the ad.
    Ad group bidThe ad group bid selected in Step3 will be displayed.
    VideoClick “Select Video” to select the video to set for the ad from the list.
    Tips
      	
    • It is necessary to add videos in advance using “Common Library” > “Images.”
      Add video files
      • 	
    • Right-click on a thumbnail on “Select video” view or “Data Details Area” to play and review the video in each quality.
      • 	
    • If the video has not been downloaded in advance, the video is downloaded before playing.
    Video thumbnail imageClick “Select image” to select the video thumbnail to set for the ad from the list.
    Tips
      	
    • It is necessary to add video thumbnail images in advance using “Common Library” > “Images.”
      Add image 
      • 	
    • Right-click on a thumbnail on the "Select Video Thumbnail Image” to review the video in the original size.
    Logo imageClick “Select logo” to select the image to set for the ad from the list.
    Tips
      	
    • It is necessary to add logo images in advance using “Common Library” > “Images.”
      Add image 
      • 	
    • Right-click on a thumbnail on the "Select Logo Image” to review the image in the original size.
    Ad nameEnter the ad name.
    TitleEnter the title.
    DescriptionEnter the description.
    Display URL・For the destination URL format:
    　Creating and editing settings are not available.
    ・For the final URL format:
       The display URL is automatically generated for your ads.
    Tips
      	
    • Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed).
      For iOS: itunes.apple.com
      For Android: play.google.com
    Destination URL*Only for the destination URL format:
    Creating and editing settings are not available.
    Final URL*For the final URL format only
    Enter the final URL.
    Smartphone final URL*For the final URL format only
    Enter the URL for the smartphone when you provide separated pages for user’s click on your ads both on the PC and smartphone environment.
    Display URL format*For the final URL format only
    Select any of the options "Domain only" or "Up to the first directory".
    Tracking URL*For the final URL format only
    Set the URL for measuring advertising effectiveness when tracking.
    Custom parameter*For the final URL format only
    Enter the parameter name in the left field, then enter the parameter value in the right field.
    Advertiser indication
    Enter the company name, brand name, product name, or service name, to identify the advertiser.
    Only the registered trademark name can be entered. Learn more details on the following page.
    Clear Indication of Advertisers
    Tips
    For the App campaign, entry is not needed because the name set on the campaign level is automatically reflected.
    ButtonSelect the button name to display in the ad.
    Campaign nameThe campaign name selected in Step3 is displayed.
    Campaign goalsThe campaign goal of the campaign selected in Step3 is displayed.
    Ad group nameThe ad group name selected in Step3 will be displayed.

    See the following page for details on creating an ad of Responsive Ad (video). 
    Create ads > Enter items for ad types 

    Edit the selected Ads (Banner video) tab
    Items
    Setting
    Status
    Set On/Off status of the ad.
    Ad group bid
    The ad group bid selected in Step3 will be displayed.
    Video
    Click “Select Video” to select the video to set for the ad from the list.
    Tips
      	
    • It is necessary to add videos in advance using “Common Library” > “Images.”
      Add video files
      • 	
    • Right-click on a thumbnail on “Select video” view or “Data Details Area” to play and review the video in each quality.
      • 	
    • If the video has not been downloaded in advance, the video is downloaded before playing.
    Video thumbnail image
    Click “Select image” to select the video thumbnail to set for the ad from the list.
    Tips
    It is necessary to add video thumbnail images in advance using “Common Library” > “Images.”
    Add image 
    Right-click on a thumbnail on the "Select Video Thumbnail Image” to review the image in the original size.
    Ad name
    Enter the ad name.
    Display URL
    ・For the destination URL format:
    　Creating and editing settings are not available.
    ・For the final URL format:
       The display URL is automatically generated for your ads.
    Destination URL
    *Only for the destination URL format:
    Creating and editing settings are not available.
    Final URL
    *Only for the final URL format:
    Enter the final URL.
    Smartphone final URL
    *For the final URL format only
    Enter the URL for the smartphone when you provide separated pages for user’s click on your ads both on the PC and smartphone environment.
    Display URL format
    *For the final URL format only
    Select any of the options "Domain only" or "Up to the first directory".
    Tracking URL
    *For the final URL format only
    Set the URL for measuring advertising effectiveness when tracking.
    Custom parameter
    *For the final URL format only
    Enter the parameter name in the left field, then enter the parameter value in the right field.
    Campaign name
    The campaign name selected in Step3 is displayed.
    Campaign goals
    The campaign goal of the campaign selected in Step3 is displayed.
    Ad group name
    The ad group name selected in Step3 will be displayed.

    See the following page for details on creating an ad of Banner (video). Create ads > Enter items for ad types 

    Edit the selected Ads (Dynamic Ads for Display) tab
    Note
    Dynamic Ads for Display is available for specific advertisers. 
    It’s not available for the customer who can’t see “Item list promotion” option for the campaign goal when creating a new campaign.
    Items
    Setting
    Status
    Set On/Off status of the ad.
    Ad group bid
    The ad group bid selected in Step3 will be displayed.
    Logo images 1-3
    Click “Select logo” to select the image to set for the ad from the list.
    Tips
      	
    • It is necessary to add logo images in advance using “Common Library” > “Images.”
      Add image
      • 	
    • The following three sizes are required for the log image.
      - 400 x 200 pixels
      - 600 x 600 pixels
      - 600 x 80 pixels
      • 	
    • Right-click on a thumbnail on the "Select Logo Image” to review the image in the original size.
    Campaign banner images 1-3
    Click “Select image” to select the image to set for the campaign banner from the list.
    Tips
      	
    • It is necessary to add images for the campaign banner in advance using “Common Library” > “Images.”
      Add image
      • 	
    • You need to specify one or more sizes for using campaign banner images.
      - 600 x 500pixel
      - 600 x 600pixel
      - 600 x 80pixel
      - 600 x 1200pixel
      • 	
    • Right-click on a thumbnail on the "Select image" page to review the image in the original size.
    Ad name
    Enter the ad name.
    Display URL
    ・For the destination URL format:
    　Creating and editing settings are not available.
    ・For the final URL format:
       The display URL is automatically generated for your ads.
    Destination URL (Logo)
    *Only for the destination URL format:
    Creating and editing settings are not available.
    Destination URL (Campaign banner)
    Enter the URL of the page displayed for click on the campaign banner.
    Final URL (Logo)
    *For the final URL format only
    Enter the URL of the page displayed for user’s click on the logo image.
    Smartphone final URL (Logo)
    *For the final URL format only
    Enter the URL for the smartphone when you provide separated pages for user’s click on your ads both on the PC and smartphone environment.
    Display URL format
    *For the final URL format only
    Select any of the options "Domain only" or "Up to the first directory".
    Tracking URL
    *For the final URL format only
    Set the URL for measuring advertising effectiveness when tracking.
    Custom parameter
    *For the final URL format only
    Enter the parameter name in the left field, then enter the parameter value in the right field.
    Advertiser indication
    Enter the company name, brand name, product name, or service name, to identify the advertiser.
    Only the registered trademark name can be entered. 
    Learn more details on the following page. 
    Clear Indication of Advertisers
    Button
    Select the button name to display in the ad.
    Prefix
    Word or sign which is placed in front of price value.
    Example　
    ￥,＄
    When you have "Price" or "Sale price" in your Item list file, this item or Suffix is required.
    （14）Suffix
    Word or sign which is placed after price value.
    Example　
    万円 (unit of 10 thousand JPY), （税抜き）(tax not included)
    *When you have "Price" or "Sale price" in your Item list file, this item or Prefix is required.
    Ad base color
    To specify the background color, click ‘Specify’ and enter the 6-digit hexadecimal color code.
    Example　
    #FFFFFF
    Campaign name
    The campaign name selected in Step3 is displayed.
    Campaign goals
    The campaign goal of the campaign selected in Step3 is displayed.
    Ad group name
    The ad group name selected in Step3 will be displayed.

    Create Dynamic Ads for Display campaign, ad group and ads (for Display Ads )

    Edit the selected Ads (Carousel) tab
    Items
    Setting
    Status
    Set On/Off status of the ad.
    Ad group bid
    The bid amount set for the ad group is displayed.
    Image size of the card
    The size of logo image can be selected.
    *As of July 2021, only 600×600 is available.
    Logo image
    Click “Select logo” to select the image to set for the ad from the list.
    Ad name
    Enter the ad name.
    Display URL
    ・For the destination URL format:
    　Creating and editing settings are not available.
    ・For the final URL format:
       The display URL is automatically generated for your ads.
    Destination URL
    *Only for the destination URL format:
    Creating and editing settings are not available.
    Final URL
    *For the final URL format only
    Enter the final URL.
    Smartphone final URL
    *For the final URL format only
    Enter the URL for the smartphone when you provide separated pages for user’s click on your ads both on the PC and smartphone environment.
    Display URL format
    *For the final URL format only
    Select any of the options "Domain only" or "Up to the first directory".
    Tracking URL
    *For the final URL format only
    Set the URL for measuring advertising effectiveness when tracking.
    Custom parameter
    *For the final URL format only
    Enter the parameter name in the left field, then enter the parameter value in the right field.
    Advertiser indication
    Enter the company name, brand name, product name, or service name, to identify the advertiser.
    Only the registered trademark name can be entered. 
    Learn more details on the following page. 
    Clear Indication of Advertisers
    Button
    Select the button name to display in the ad.
    Campaign name
    The campaign name selected in Step3 is displayed.
    Campaign goals
    The campaign goal of the campaign selected in Step3 is displayed.
    Ad group name
    The ad group name selected in Step3 will be displayed.
    Card 1-10
    Image
    Enter the information for the carousel card. You have to set two or more carousel cards, up to 10. Images and other settings for each card are required.
    At "Image", click "Select image" to specify the image to set to the card.
    Title
    Enter the title to set it to the carousel card.
    Description
    Enter the title to set it to the carousel card.
    Final URL
    *For the final URL format only
    Enter the URL for the page that will be displayed when the carousel card is clicked.
    Smartphone final URL
    *For the final URL format only
    Enter the URL for the smartphone when you provide separated pages for user’s click on your carousel cards both on the PC and smartphone environment.
    Destination URL
    *Only for the destination URL format:
    Creating and editing settings are not available.
    Learn more about how to create carousel ads on
    "Create carousel ad of Display Ads (Auction)"
    Data Sync Beacon tab
    Impression Beacon URLEnter URL only when using tools that can connect impression data. Leave the field blank when not using the tool.
    Tips
    See the following help page to learn more detail about impression data connection to a tracking tool. Connect impression data to tracking tools
    Viewable impression beacon URL
    Enter URL only when using tools that can connect viewable impression data. Leave the field blank when not using the tool.
    Tips
    See the following help page to learn more detail about viewable impression data connection to a tracking tool. 
    Connect viewable impressions data to tracking tools
    （3）Viewing Beacon URL
      	
    • Video Beacon URL (start playing)
      • 	
    • Viewing Beacon URL (3 seconds)
      • 	
    • Viewing Beacon URL (25%)
      • 	
    • Viewing Beacon URL (50%)
      • 	
    • Viewing Beacon URL (75%)
      • 	
    • -Viewing Beacon URL (complete)
      Enter the appropriate URL when you use a 3rd party tool that can link video view data. Leave the field blank when not using the tool.
      • 	
    • Viewing Beacon URL (10 seconds)
      Enter the URL provided by the tool vendor when linking video view data to a tool that supports video view data linkage, or when linking data to a tool that can track app installation (conversion via video view) on a mobile app campaign. Leave the field blank when not using the tool.
    Tips
    See the following help page to learn more detail about impression data connection to a tracking tool. Connect impression data to tracking tools

    Third-party script tab

    ItemSetting
    Third-party script tag src attribute URL
    Enter the URL to script tag src attribute provided by recommended analytics partners Leave the field blank when not using the tool.
    Tips
    Learn more details on "Tracking with script tags provided by recommended partners"

    Label tab
    ItemSetting
    LabelDisplays label name set up to the selected ad. Comma-separated for multiple ads.
    Edit“Select label” will be displayed after clicking “Edit”. Select the labels to set up the ad. Click “OK” to complete. 

    Tips
    Max. 50 labels are available per ad.
      	
    • You can add a new label by clicking “+Add label” at the bottom.
      • 	
    • You can search by label name by entering a keyword in the text box and clicking on the “Search” button.
    （3）Cancel setupClick "Cancel setup" to unset all labels for the selected ad.
    4. 	
  4. Upload created ad data to the Campaign Management Tool.
    Complete application to the Campaign Management Tool by uploading the ad data created in the Campaign Editor. 
    Learn more about how to upload in “Upload data”
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