Create an ad
There are four ways to create new ads using the campaign editor for Display Ads (campaign editor).
- Create one ad at a time
You can fill in each field in the campaign editor. - Copy to create
Create ads by copying created ads.
Copy to create a component - Create ads using the “Add/Edit multiple items” function
Create an ad by pasting text data.
Create multiple data at once - Create an ad using the import function
Create an ad by loading a CSV (or TSV) file.
Import data
This page describes procedures for creating one ad at a time.
- Tips
- To use images and videos in your ads, upload them in advance.
Learn more about adding images and videos on the following help pages.
Add image
Add video files - For some items where the symbol "〜" (wave dash, UnicodeU + 301C) representing "from, to" can be entered, the corresponding symbol is converted to a full-width tilde "~" (Unicode U + FF5E).
- To use images and videos in your ads, upload them in advance.
Create one ad at a time
Steps
- Select any of the following in line with the type of ad to create from the display content selection list on the left side of the Campaign Editor main window.
- Text
- Banner (image)
- Responsive Ads (image)
- Responsive (video)
- Banner (video)
- Dynamic Ads for Display
- Carousel Ad
- Click "Create ad (text)."
*The texts in the parenthesis vary depending on the ad you select in Step 1. Depending which ad style you choose, the link name varies such as “Create ad (banner image)”, “Create ad (Responsive image)” etc. - Select the upper-level campaign and ad group for which to create an ad in the “Select ad group” window, then click the “OK” button.
Create an ad group- Tips
- You can select multiple campaigns and ad groups.
- When you select a campaign only, one ad is created at a time for all ad groups under the campaign.
- When only one ad group is selected in the account tree, this procedure is unnecessary.
Data for the ad is added to the lowermost line in the data area.
Edit the selected Ads (Text) tab
Set each item in the data details area. Enter the setting by changing the following tabs
*Description for setting on each tab will be displayed by clicking the following links. Tab displayed depends on what you select on Step 1.
Edit the selected Ads (Banner) tab
Edit the selected Ads (Responsive image) tab
Edit the selected Ads (Responsive video) tab
Edit the selected Ads (Banner video) tab
Edit the selected Ads (Dynamic) tab
Edit the selected Ads (Carousel) tab
Data Sync Beacon tab
Third party script tab
Label tab- Tips
- Learn more details of "destination URL format" and "final URL format" in the following table on Ad type "Final URL format page.
- When creating a new ads and editing ads, you can select the final URL format only.
The destination URL format (prev) is planned to close at the end of October 2022. We recommend converting to the final URL format as soon as possible. - Learn more details on the following pages:
-Converting campaigns and ads under an account
Apply final URL format
-Converting ads under your multiple accounts
Apply final URL format (cross account) - If the error message is shown on the data details/upper section of the data details area when setting each item, please confirm the error message and fix the settings.
Edit the selected Ads (Text) tabSee the following page for details on creating an ad (text).Items Setting Status Set On/Off status of the ad. Ad group bid The ad group bid selected in Step3 will be displayed. Campaign name The campaign name selected in Step3 is displayed. Campaign goals The campaign goal of the campaign selected in Step3 is displayed. Ad group name The ad group name selected in Step3 will be displayed. Ad name Enter the ad name. Title Enter the title. Description1 Enter the description 1. Description2 Enter the description 2. Display URL ・For the destination URL format:
Creating and editing settings are not available.
・For the final URL format:
The display URL is automatically generated for your ads.- Tips
- Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed).
For iOS: itunes.apple.com
For Android: play.google.com
*” Display URL” will be generated automatically for the final URL format.
- Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed).
Destination URL *Only for the destination URL format
Creating and editing settings are not available.Final URL *Only for the final URL format
Enter the final URL.Smartphone final URL *For the final URL format only
Enter the URL for the smartphone when you provide separated pages for user’s click on your ads both on the PC and smartphone environment.Display URL format *For the final URL format only
Select any of the options "Domain only" or "Up to the first directory".Tracking URL *For the final URL format only
Set the URL for measuring advertising effectiveness when tracking.Custom parameter *For the final URL format only
Enter the parameter name in the left field, then enter the parameter value in the right field.
Create Text Ads
Edit the selected Ads (Banner) tabSee the following page for details on creating an ad (Banner ads). Create ads > Enter items for ad typesItems Setting Status Set On/Off status of the ad. Ad group bid The ad group bid selected in Step3 will be displayed. Image Click “Select image” to select the image to set for the ad from the list. - Tips
- It is necessary to add images in advance using “Common Library” > “Images.”
Add image - Right-click on a thumbnail on the "Select image" page to review the image in the original size.
- It is necessary to add images in advance using “Common Library” > “Images.”
Ad name Enter the ad name. Display URL ・For the destination URL format:
Creating and editing settings are not available.
・For the final URL format:
The display URL is automatically generated for your ads.- Tips
- Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed).
For iOS: itunes.apple.com
For Android: play.google.com
*”Display URL” will be generated automatically for the final URL format.
- Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed).
Destination URL *Only for the destination URL format
Creating and editing settings are not available.Final URL *Only for the final URL format
Enter the final URL.Smartphone final URL *For the final URL format only
Enter the URL for the smartphone when you provide separated pages for user’s click on your ads both on the PC and smartphone environment.Display URL format *For the final URL format only
Select any of the options "Domain only" or "Up to the first directory".Tracking URL *For the final URL format only
Set the URL for measuring advertising effectiveness when tracking.Custom parameter *For the final URL format only
Enter the parameter name in the left field, then enter the parameter value in the right field.Campaign name The campaign name selected in Step3 is displayed. Campaign goals The campaign goal of the campaign selected in Step3 is displayed. Ad group name The ad group name selected in Step3 will be displayed.
Edit the selected Ads (Responsive image) tabSee the following page for details on creating an ad of Responsive Ad (image).Item Setting Status Set On/Off status of the ad. Ad group bid The ad group bid selected in Step3 will be displayed. Image Click “Select image” to select the image to set for the ad from the list. - Tips
- It is necessary to add images in advance using “Common Library” > “Images.”
Add image - Right-click on a thumbnail on the "Select image" page to review the image in the original size.
- It is necessary to add images in advance using “Common Library” > “Images.”
Logo image Click “Select logo” to select the image to set for the ad from the list. - Tips
- It is necessary to add logo images in advance using “Common Library” > “Images.”
Add image - Right-click on a thumbnail on the "Select Logo Image” to review the image in the original size.
- It is necessary to add logo images in advance using “Common Library” > “Images.”
Ad name Enter the ad name. Title Enter the title. Description Enter the description. Display URL ・For the destination URL format:
Creating and editing settings are not available.
・For the final URL format:
The display URL is automatically generated for your ads.- Tips
- Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed).
For iOS: itunes.apple.com
For Android: play.google.com
*”Display URL” will be generated automatically for the final URL format.
- Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed).
Destination URL *Only for the destination URL format:
Creating and editing settings are not available.Final URL *For the final URL format only
Enter the final URL.Smartphone final URL *For the final URL format only
Enter the URL for the smartphone when you provide separated pages for user’s click on your ads both on the PC and smartphone environment.Display URL format *For the final URL format only
Select any of the options "Domain only" or "Up to the first directory".Tracking URL *For the final URL format only
Set the URL for measuring advertising effectiveness when tracking.Custom parameter *For the final URL format only
Enter the parameter name in the left field, then enter the parameter value in the right field.Advertiser indication Enter the company name, brand name, product name, or service name, to identify the advertiser.
Only the registered trademark name can be entered. Learn more details on the following page.
Clear Indication of Advertisers- Tips
- For the App campaign, entry is not needed because the name set on the campaign level is automatically reflected.
Button Select the button name to display in the ad. Campaign name The campaign name selected in Step3 is displayed. Campaign goals The campaign goal of the campaign selected in Step3 is displayed. Ad group name The ad group name selected in Step3 will be displayed.
Create ads > Enter items for ad types
Edit the selected Ads (Responsive video) tabItems Setting Status Set On/Off status of the ad. Ad group bid The ad group bid selected in Step3 will be displayed. Video Click “Select Video” to select the video to set for the ad from the list. - Tips
- It is necessary to add videos in advance using “Common Library” > “Images.”
Add video files - Right-click on a thumbnail on “Select video” view or “Data Details Area” to play and review the video in each quality.
- If the video has not been downloaded in advance, the video is downloaded before playing.
- It is necessary to add videos in advance using “Common Library” > “Images.”
Video thumbnail image Click “Select image” to select the video thumbnail to set for the ad from the list. - Tips
- It is necessary to add video thumbnail images in advance using “Common Library” > “Images.”
Add image - Right-click on a thumbnail on the "Select Video Thumbnail Image” to review the video in the original size.
- It is necessary to add video thumbnail images in advance using “Common Library” > “Images.”
Logo image Click “Select logo” to select the image to set for the ad from the list. - Tips
- It is necessary to add logo images in advance using “Common Library” > “Images.”
Add image - Right-click on a thumbnail on the "Select Logo Image” to review the image in the original size.
- It is necessary to add logo images in advance using “Common Library” > “Images.”
Ad name Enter the ad name. Title Enter the title. Description Enter the description. Display URL ・For the destination URL format:
Creating and editing settings are not available.
・For the final URL format:
The display URL is automatically generated for your ads.- Tips
- Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed).
For iOS: itunes.apple.com
For Android: play.google.com
- Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed).
Destination URL *Only for the destination URL format:
Creating and editing settings are not available.Final URL *For the final URL format only
Enter the final URL.Smartphone final URL *For the final URL format only
Enter the URL for the smartphone when you provide separated pages for user’s click on your ads both on the PC and smartphone environment.Display URL format *For the final URL format only
Select any of the options "Domain only" or "Up to the first directory".Tracking URL *For the final URL format only
Set the URL for measuring advertising effectiveness when tracking.Custom parameter *For the final URL format only
Enter the parameter name in the left field, then enter the parameter value in the right field.Advertiser indication Enter the company name, brand name, product name, or service name, to identify the advertiser.
Only the registered trademark name can be entered. Learn more details on the following page.
Clear Indication of Advertisers- Tips
- For the App campaign, entry is not needed because the name set on the campaign level is automatically reflected.
Button Select the button name to display in the ad. Campaign name The campaign name selected in Step3 is displayed. Campaign goals The campaign goal of the campaign selected in Step3 is displayed. Ad group name The ad group name selected in Step3 will be displayed.
See the following page for details on creating an ad of Responsive Ad (video).
Create ads > Enter items for ad types
Edit the selected Ads (Banner video) tabData Sync Beacon tabItems
Setting
Status
Set On/Off status of the ad.
Ad group bid
The ad group bid selected in Step3 will be displayed.
Video
Click “Select Video” to select the video to set for the ad from the list.
- Tips
- It is necessary to add videos in advance using “Common Library” > “Images.”
Add video files - Right-click on a thumbnail on “Select video” view or “Data Details Area” to play and review the video in each quality.
- If the video has not been downloaded in advance, the video is downloaded before playing.
- It is necessary to add videos in advance using “Common Library” > “Images.”
Video thumbnail image
Click “Select image” to select the video thumbnail to set for the ad from the list.
- Tips
It is necessary to add video thumbnail images in advance using “Common Library” > “Images.”
Add image
Right-click on a thumbnail on the "Select Video Thumbnail Image” to review the image in the original size.
Ad name
Enter the ad name.
Display URL
・For the destination URL format:
Creating and editing settings are not available.
・For the final URL format:
The display URL is automatically generated for your ads.Destination URL
*Only for the destination URL format:
Creating and editing settings are not available.Final URL
*Only for the final URL format:
Enter the final URL.Smartphone final URL
*For the final URL format only
Enter the URL for the smartphone when you provide separated pages for user’s click on your ads both on the PC and smartphone environment.Display URL format
*For the final URL format only
Select any of the options "Domain only" or "Up to the first directory".Tracking URL
*For the final URL format only
Set the URL for measuring advertising effectiveness when tracking.Custom parameter
*For the final URL format only
Enter the parameter name in the left field, then enter the parameter value in the right field.Campaign name
The campaign name selected in Step3 is displayed.
Campaign goals
The campaign goal of the campaign selected in Step3 is displayed.
Ad group name
The ad group name selected in Step3 will be displayed.
See the following page for details on creating an ad of Banner (video). Create ads > Enter items for ad types
Edit the selected Ads (Dynamic Ads for Display) tab- Note
Dynamic Ads for Display is available for specific advertisers.
It’s not available for the customer who can’t see “Item list promotion” option for the campaign goal when creating a new campaign.
Items
Setting
Status
Set On/Off status of the ad.
Ad group bid
The ad group bid selected in Step3 will be displayed.
Logo images 1-3
Click “Select logo” to select the image to set for the ad from the list.
- Tips
- It is necessary to add logo images in advance using “Common Library” > “Images.”
Add image - The following three sizes are required for the log image.
- 400 x 200 pixels
- 600 x 600 pixels
- 600 x 80 pixels - Right-click on a thumbnail on the "Select Logo Image” to review the image in the original size.
- It is necessary to add logo images in advance using “Common Library” > “Images.”
Campaign banner images 1-3
Click “Select image” to select the image to set for the campaign banner from the list.
- Tips
- It is necessary to add images for the campaign banner in advance using “Common Library” > “Images.”
Add image - You need to specify one or more sizes for using campaign banner images.
- 600 x 500pixel
- 600 x 600pixel
- 600 x 80pixel
- 600 x 1200pixel - Right-click on a thumbnail on the "Select image" page to review the image in the original size.
- It is necessary to add images for the campaign banner in advance using “Common Library” > “Images.”
Ad name
Enter the ad name.
Display URL
・For the destination URL format:
Creating and editing settings are not available.
・For the final URL format:
The display URL is automatically generated for your ads.Destination URL (Logo)
*Only for the destination URL format:
Creating and editing settings are not available.Destination URL (Campaign banner)
Enter the URL of the page displayed for click on the campaign banner.
Final URL (Logo)
*For the final URL format only
Enter the URL of the page displayed for user’s click on the logo image.Smartphone final URL (Logo)
*For the final URL format only
Enter the URL for the smartphone when you provide separated pages for user’s click on your ads both on the PC and smartphone environment.Display URL format
*For the final URL format only
Select any of the options "Domain only" or "Up to the first directory".Tracking URL
*For the final URL format only
Set the URL for measuring advertising effectiveness when tracking.Custom parameter
*For the final URL format only
Enter the parameter name in the left field, then enter the parameter value in the right field.Advertiser indication
Enter the company name, brand name, product name, or service name, to identify the advertiser.
Only the registered trademark name can be entered.
Learn more details on the following page.
Clear Indication of AdvertisersButton
Select the button name to display in the ad.
Prefix
Word or sign which is placed in front of price value.
Example
¥,$When you have "Price" or "Sale price" in your Item list file, this item or Suffix is required.
(14)Suffix
Word or sign which is placed after price value.
Example
万円 (unit of 10 thousand JPY), (税抜き)(tax not included)*When you have "Price" or "Sale price" in your Item list file, this item or Prefix is required.
Ad base color
To specify the background color, click ‘Specify’ and enter the 6-digit hexadecimal color code.
Example
#FFFFFFCampaign name
The campaign name selected in Step3 is displayed.
Campaign goals
The campaign goal of the campaign selected in Step3 is displayed.
Ad group name
The ad group name selected in Step3 will be displayed.
Create Dynamic Ads for Display campaign, ad group and ads (for Display Ads )Edit the selected Ads (Carousel) tab
Items
Setting
Status
Set On/Off status of the ad.
Ad group bid
The bid amount set for the ad group is displayed.
Image size of the card
The size of logo image can be selected.
*As of July 2021, only 600×600 is available.Logo image
Click “Select logo” to select the image to set for the ad from the list.
Ad name
Enter the ad name.
Display URL
・For the destination URL format:
Creating and editing settings are not available.
・For the final URL format:
The display URL is automatically generated for your ads.Destination URL
*Only for the destination URL format:
Creating and editing settings are not available.Final URL
*For the final URL format only
Enter the final URL.Smartphone final URL
*For the final URL format only
Enter the URL for the smartphone when you provide separated pages for user’s click on your ads both on the PC and smartphone environment.Display URL format
*For the final URL format only
Select any of the options "Domain only" or "Up to the first directory".Tracking URL
*For the final URL format only
Set the URL for measuring advertising effectiveness when tracking.Custom parameter
*For the final URL format only
Enter the parameter name in the left field, then enter the parameter value in the right field.Advertiser indication
Enter the company name, brand name, product name, or service name, to identify the advertiser.
Only the registered trademark name can be entered.
Learn more details on the following page.
Clear Indication of AdvertisersButton
Select the button name to display in the ad.
Campaign name
The campaign name selected in Step3 is displayed.
Campaign goals
The campaign goal of the campaign selected in Step3 is displayed.
Ad group name
The ad group name selected in Step3 will be displayed.
Card 1-10
Image
Enter the information for the carousel card. You have to set two or more carousel cards, up to 10. Images and other settings for each card are required.
At "Image", click "Select image" to specify the image to set to the card.
Title
Enter the title to set it to the carousel card.
Description
Enter the title to set it to the carousel card.
Final URL
*For the final URL format only
Enter the URL for the page that will be displayed when the carousel card is clicked.Smartphone final URL
*For the final URL format only
Enter the URL for the smartphone when you provide separated pages for user’s click on your carousel cards both on the PC and smartphone environment.Destination URL
*Only for the destination URL format:
Creating and editing settings are not available.Learn more about how to create carousel ads on
"Create carousel ad of Display Ads (Auction)"Impression Beacon URL Enter URL only when using tools that can connect impression data. Leave the field blank when not using the tool. - Tips
- See the following help page to learn more detail about impression data connection to a tracking tool. Connect impression data to tracking tools
Viewable impression beacon URL Enter URL only when using tools that can connect viewable impression data. Leave the field blank when not using the tool.
- Tips
- See the following help page to learn more detail about viewable impression data connection to a tracking tool.
Connect viewable impressions data to tracking tools
(3)Viewing Beacon URL - Video Beacon URL (start playing)
- Viewing Beacon URL (3 seconds)
- Viewing Beacon URL (25%)
- Viewing Beacon URL (50%)
- Viewing Beacon URL (75%)
- -Viewing Beacon URL (complete)
Enter the appropriate URL when you use a 3rd party tool that can link video view data. Leave the field blank when not using the tool. - Viewing Beacon URL (10 seconds)
Enter the URL provided by the tool vendor when linking video view data to a tool that supports video view data linkage, or when linking data to a tool that can track app installation (conversion via video view) on a mobile app campaign. Leave the field blank when not using the tool.
- Tips
See the following help page to learn more detail about impression data connection to a tracking tool. Connect impression data to tracking tools
Third-party script tabItem Setting Third-party script tag src attribute URL Enter the URL to script tag src attribute provided by recommended analytics partners Leave the field blank when not using the tool.
- Tips
- Learn more details on "Tracking with script tags provided by recommended partners"
Label tabItem Setting Label Displays label name set up to the selected ad. Comma-separated for multiple ads. Edit “Select label” will be displayed after clicking “Edit”. Select the labels to set up the ad. Click “OK” to complete. - Tips
- Max. 50 labels are available per ad.
- You can add a new label by clicking “+Add label” at the bottom.
- You can search by label name by entering a keyword in the text box and clicking on the “Search” button.
(3)Cancel setup Click "Cancel setup" to unset all labels for the selected ad. - Upload created ad data to the Campaign Management Tool.
Complete application to the Campaign Management Tool by uploading the ad data created in the Campaign Editor.
Learn more about how to upload in “Upload data”