Create an ad

There are four ways to create new ads using the campaign editor for Display Ads (campaign editor).

Create one at a time
You can fill in each field in the campaign editor.
Copy ad
You can copy the existing ad.
Copy to create a component
Create ads in bulk
You can paste text data using_the “Add/Edit multiple items” feature.
Create multiple data at once
Import ads
You can import ads by uploading a CSV or TSV file.
Import data

This article describes how to create an ad at a time.

Tips: To use images and videos in your ads, upload them in advance. Learn more about_Add images or_Add videos.

Create an ad at a time

Steps

From the left main menu, select your ad type.
- Text
- Banner
- Responsive image
- Responsive video
- Banner video
- Dynamic display
- Carousel
Click "Create ad (text)."
*The texts in the parenthesis vary depending on the ad you select in Step 1.

Select the upper-level campaign and ad group, then click "OK."

Tips
You can select multiple campaigns and ad groups. When you select a campaign, each ad group under the campaign will have the same ad. Skip this step when you select only one ad group in the account tree.

Data for the ad is added to the lowermost line in the data area.
Set each item in the data details area. Enter the setting by changing the following tabs.

*Description for setting on each tab will be displayed by clicking the following links. Tab displayed depends on what you select on Step 1.
Edit the selected Ads (Text) tab*
Edit the selected Ads (Banner) tab*
Edit the selected Ads (Responsive image) tab*
Edit the selected Ads (Responsive video) tab*
Edit the selected Ads (Banner video) tab*
Edit the selected Ads (Dynamic) tab*
Edit the selected Ads (Carousel) tab*
Data Sync Beacon tab
Third party script tab
Label tab

Tips
Learn more details of "destination URL format" and "final URL format" in the following table on "Ad format types" of "Create Ads" page. If the error message is shown on data details/upper section of the data details area when setting each item, please confirm the error message and fix the settings.

Edit the selected Ads (Text) tab

Item	Description
Display settings	Select the distribution setting from the following. On Off
Ad group bid	The ad group bid_selected in Step 3 appears.
Campaign name	The campaign name selected in Step 3 appears.
Campaign goal	The campaign goal selected in Step 3 appears.
Ad group name	The ad group name selected in Step 3 appears.
Ad name	Enter the ad name.
Title	Enter the title.
Description1	Enter description 1.
Description2	Enter description 2.
Display URL	Enter the display URL. Tips Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed). For iOS: itunes.apple.com For Android: play.google.com
Destination URL	*For the destination URL format only. Enter the URL of the webpage that is displayed when clicked the ad.
Final URL	*For the final URL format only. Enter the URL of the webpage that is displayed when clicked the ad.
Smartphone final URL	*For the final URL format only. When the webpage displayed when users click the ad is different on PC and smartphone, enter this smartphone final URL.
Display URL format	*For the final URL format only. Select any of the options "Domain only" or "Up to the first directory".
Tracking URL	*For the final URL format only. For tracking, set the URL for ad measurement.
Custom parameter	*For the final URL format only. Enter the parameter name at the left field, then enter the parameter value at the right field.

See the following page for details on creating an ad (text).
Create Text Ads

Edit the selected Ads (Banner) tab

Item	Settings
Display settings	Select the distribution setting from the following. On Off
Ad group bid	The ad group bid_selected in Step 3 appears.
Images	Click "Select image" to set for the ad from the list. Tips Add images in advance using Common Library> Images. Add images Right-click on a thumbnail on the "Select image" page to review the image in the original size.
Ad name	Enter the ad name.
Display URL	Enter the display URL. Tips Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed). For iOS: itunes.apple.com For Android: play.google.com
Destination URL	Enter the destination URL.
Final URL	*For the final URL format only. Enter the final URL.
Smartphone final URL	*For the final URL format only. When the webpage displayed when users click the ad is different on PC and smartphone, enter this smartphone final URL.
Display URL format	*For the final URL format only. Select any of the options "Domain only" or "Up to the first directory".
Tracking URL	*For the final URL format only. For tracking, set the URL for ad measurement.
Custom parameter	*For the final URL format only. Enter the parameter name at the left field, then enter the parameter value at the right field.
Campaign name	The campaign name selected in Step 3 appears.
Campaign goal	The campaign goal selected in Step 3 appears.
Ad group name	The ad group name selected in Step 3 appears.

See also the following page for details on creating an ad (display).
Create Display Ads

Edit the selected Ads (Responsive image) tab

Item	Settings
Display settings	Select the distribution setting from the following. On Off
Ad group bid	The ad group bid selected in Step 3 appears.
Images	Click "Select image" to set for the ad from the list. Tips Add images in advance from Common Library > Images. Add images Right-click on a thumbnail in the "Select image" page to review the image in the original size.
Logo image	Click "Select logo" to select the image to set for the ad from the list. Tips Add logo images in advance from Common Library > Images. Add images Right-click on a thumbnail in the "Select image" page to review the image in the original size.
Ad name	Enter the ad name.
Title	Enter the title.
Description	Enter the description.
Display URL	For the destination URL format only. Enter the display URL. Tips Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed). For iOS: itunes.apple.com For Android*: play.google.com For the final URL format, the display URL is generated automatically.
Destination URL	*For the destination URL format only. Enter the destination URL.
Final URL	*For the final URL format only. Enter the final URL.
Smartphone final URLL	*For the final URL format only. When the webpage displayed when users click the ad is different on PC and smartphone, enter this smartphone final URL.
Display URL format	*For the final URL format only. Select any of the options "Domain only" or "Up to the first directory".
Tracking URL	*For the final URL format only. For tracking, set the URL for ad measurement.
Custom parameter	*For the final URL format only. Enter the parameter name at the left field, then enter the parameter value at the right field.
Advertiser Indication	Enter either the company name, brand name, product name or service name. Tips Enter only brand names, product names and service names that have a trademark registration. For the App campaign, entry is not needed because the name set on the campaign level is automatically reflected.
Button	Select the button name to display in the ad.
Campaign name	The campaign name selected in Step 3 appears.
Campaign goal	The campaign goal selected in Step 3 appears.
Ad group Nname	The ad group name selected in Step 3 appears.

See also the following page for details on creating an ad (template).
Create Ads with Ad Type "Responsive"

Edit the selected Ads (Responsive video) tab

Item	Settings
Display settings	Select the distribution setting from the following. On Off
Ad group bid	The ad group bid selected in Step 3 appears.
Videos	Click "Select video" to set for the ad from the list. Tips Add images in advance from Common Library > Images. Add video files Right-click on a thumbnail on “Select video” page to play and review the video in each quality. If the video has not been downloaded in advance, the video is downloaded before playing.
Video thumbnail image	Click "Select image" to select a video thumbnail to set for the ad from the list. Tips Add video thumbnail images in advance from Common Library > Images. Add Images Right-click on a thumbnail in the "Select image" page to review the image in the original size.
Logo image	Click 'Select logo' to select the logo image to set for the ad from the list. Tips Add logo images in advance from Common Library > Images. Add Images Right-click on a thumbnail in the "Select image" page to review the image in the original size.
Ad name	Enter the ad name.
Title	Enter the title.
Description	Enter the description.
Display URL	For the destination URL format only. Enter the display URL. Tips Not needed for the app the campaigns. The fixed value is given depending on the "App OS" set to the campaign (cannot be changed). For iOS: itunes.apple.com For Android*: play.google.com For the final URL format, the display URL is generated automatically.
Destination URL	Enter the destination URL.
Final URL	*For the final URL format only. Enter the final URL.
Smartphone final URL	*For the final URL format only. When the webpage displayed when users click the ad is different on PC and smartphone, enter this smartphone final URL.
Display URL format	*For the final URL format only. Select any of the options "Domain only" or "Up to the first directory".
Tracking URL	*For the final URL format only. For tracking, set the URL for ad measurement.
Custom parameter	*For the final URL format only. Enter the parameter name at the left field, then enter the parameter value at the right field.
Advertiser indication	Enter any of your company name, brand name, product name or service name. Tips The brand name, product name and service name have to be registered as a trademark. For the App Campaign, Advertiser Indication is automatically reflected based on "App Name" set for the Campaign.
Button	Select a button to display in the ad.
Campaign name	The campaign name selected in Step 3 appears.
Campaign goal	The campaign goal selected in Step 3 appears.
Ad group name	The ad group name selected in Step 3 appears.

Learn about how to create responsive (video) ads on "Create ads - Enter items for ad types"

Edit the selected Ads (Banner video) tab

Item	Settings
Display settings	Select the distribution setting from the following. On Off
Ad group bid	The ad group bid_selected in Step 3 appears.
Videos	Click "Select video" to set for the ad from the list. Tips Add images in advance from Common Library > Images. Add video files Right-click on a thumbnail on “Select video” page to play and review the video in each quality. If the video has not been downloaded in advance, the video is downloaded before playing.
Video thumbnail image name	Click "Select image" to select a video thumbnail to set for the ad from the list. Tips Add video thumbnail images in advance from Common Library > Images. Add Images Right-click on a thumbnail in the "Select image" page to review the image in the original size.
Ad name	Enter the ad name.
Display URL	Enter the display URL.
Destination URL	Enter the destination URL.
Final URL	*For the final URL format only. Enter the final URL.
Smartphone final URL	*For the final URL format only. When the webpage displayed when users click the ad is different on PC and smartphone, enter this smartphone final URL.
Display URL format	*For the final URL format only. Select any of the options "Domain only" or "Up to the first directory".
Tracking URL	*For the final URL format only. For tracking, set the URL for ad measurement.
Custom parameter	*For the final URL format only. Enter the parameter name at the left field, then enter the parameter value at the right field.
Campaign name	Campaign Name selected on the step 3 is displayed on this field.
Campaign goal	The campaign goal selected in Step 3 appears.
Ad group name	The ad group name selected in Step 3 appears.

Learn about how to create responsive (video) ads on "Create ads - Enter items for ad types"

Edit the selected Ads (Dynamic) tab

。

Item	Settings
Display settings	Select the distribution setting from the following. On Off
Ad group bid	The ad group bid_selected in Step 3 appears.
Logo images 1～3	Click "Select logo" to set for the ad from the list. Tips Add logo images in advance from Common Library > Images. Add images Available logo sizes: - 400x200 pixels - 600x600 pixels - 600x80 pixels Right-click the thumbnail image in the "Select logo image" screen to review the image in the original size.
Campaign banner image 1～3	Click "Select image" to pick an image for the campaign banner. Tips Add campaign banner images in advance from Common Library > Images. Add images Available campaign banner sizes: - 600x500 pixels - 600x600 pixels - 600x80 pixels - 600x1200 pixels Right-click the thumbnail image in the "Select image" screen to review the image in the original size.
Ad name	Enter the ad name.
Display URL	For the destination URL format only. Enter the display URL. For the final URL format, the display URL is generated automatically.
Destination URL (logo)	*For the destination URL format only. Enter the URL of the page that appears after the logo click.
Destination URL (campaign banner)	*For the destination URL format only. Enter the URL of the page that appears after the campaign-banner click.
Final URL (Logo)	*For the final URL format only. Enter the URL of the page that is displayed when users click the logo image on the ad.
Smartphone final URL (Logo)	*For the final URL format only. When the webpage displayed when users click the ad is different on PC and smartphone, enter this smartphone final URL.
Display URL format	*For the final URL format only. Select any of the options "Domain only" or "Up to the first directory".
Tracking URL	*For the final URL format only. For tracking, set the URL for ad measurement.
Custom parameter	*For the final URL format only. Enter the parameter name at the left field, then enter the parameter value at the right field.
Advertiser Indication	Enter your company name, brand name, product name or service name. Tips The brand name, product name and service name must be registered as a trademark.
Button	Select a button on the ad.
Prefix	Word or sign which is placed in front of price value. Example ￥,＄ When you have "Price" or "Sale price" in your Item list file, this item or Suffix is required.
Suffix	Word or sign which is placed after price value. Example 万円 (unit of 10 thousand JPY), （税抜き）(tax not included) When you have "Price" or "Sale price" in your Item list file, this item or Prefix is required.
Base Color	To select a background color of the ad, enter the HTML color code in hexadecimal digits. Example #FFFFFF
Campaign name	The campaign name selected in Step 3 appears.
Campaign goal	The campaign goal selected in Step 3 appears.
Ad group name	The ad group name selected in Step 3 appears.

See also the following page for details on creating an ad (Dynamics).
Dynamic Ads for Display campaign, ad group, and ads

Edit the selected Ads (Carousel) tab

Item	Settings
Status	Set On/Off status of the ad.
Ad group bid	The bid amount set for the ad group is displayed.
Image size of the card	The size of logo image can be selected. *As of July 2021, only 600×600 is available.
Logo image	Click "Select Logo" to specify the logo image for the ad from the list
Ad name	Enter the ad name.
Display URL	Enter the display URL.
Destination URL	Enter the URL for the page that will be displayed when the ad is clicked.
Final URL	*For the final URL format only. Enter the URL of the page that is displayed when users click the logo image on the ad.
Smartphone final URL	*For the final URL format only. When the webpage displayed when users click the ad is different on PC and smartphone, enter this smartphone final URL.
Display URL format	*For the final URL format only. Select any of the options "Domain only" or "Up to the first directory".
Tracking URL	*For the final URL format only. For tracking, set the URL for ad measurement.
Custom parameter	*For the final URL format only. Enter the parameter name at the left field, then enter the parameter value at the right field.
Advertiser indication	Enter the company name, brand name, product name, or service name, to identify the advertiser. Only the registered trademark name can be entered. Learn more details on the described page.
Button text	Select the button name to display in the ad. Select from the drop-down menu.
Campaign name	The campaign name that was selected at the step 3 is displayed.
Campaign goal	The campaign goal that was selected at the step 3 is displayed.
Ad group name	The ad group name that was selected at the step 3 is displayed.
Card 1-10
Image	Enter the information for the carousel card. You have to set two or more carousel cards, up to 10. Images and other settings for each card are required. At "Image", click "Select image" to specify the image to set to the card.
Title	Enter the title to set to the carousel card.
Description	Enter the title to set to the carousel card.
Destination URL	Enter the destination URL to set to the carousel card.

Learn more about how to create carousel ads on "Create carousel ad of Display Ads (Auction)"

Data Sync Beacon tab

Impression Beacon URL

Enter the appropriate URL when you use a 3rd party's tool which can link impression data. When you don't use a tool, you can leave it blank.

Tips
See the following help page to learn more detail of impression data connection to a tracking tool. Connect impression data to tracking tools

Viewable impression beacon URL

Enter the appropriate URL when you use a 3rd party's tool which can link viewable impression data. When you don't use a tool, you can leave it blank.

Tips
See the following help page to learn more detail of viewable impression data connection to a tracking tool. Connect viewable impressions data to tracking tools

Viewing Beacon URL

Viewing Beacon URL (start),
Viewing Beacon URL (3 seconds),
Viewing Beacon URL (25%)
Viewing Beacon URL (50%)
Viewing Beacon URL (75%)
Viewing Beacon URL (complete):

Enter the appropriate URL when you use a 3rd party's tool which can link video view data. When you don't use a tool, you can leave it blank.

Viewing Beacon URL (10 seconds):
Enter the URL provided by tool vendor when linking video view data to a tool which support video view data linkage, or when linking data to a tool which can track app install (conversion via video view) on mobile app campaign. When you don't use a tool, you can leave it blank.

Tips
See the following help page to learn more detail of impression data connection to a tracking tool. Connect impression data to tracking tools

Third party script tab

Item	Description
Third-party script tag src attribute URL	Enter the URL which is described on the src attribute of tracking script tag provided by recommended analytics partners. When you don't use, leave as a blank. Tips Learn more details on "Tracking with script tags provided by recommended partners"

Label tab

Item	Description
Label	Displays label name set up to the selected ad. Comma separated for multiple ads.
Edit	'Select label' will be displayed after clicking 'Edit'. Select the labels to set up to the ad. Click 'OK' to complete. Tips Max. 50 labels are available per ad. You can add new label by clicking '+Add label' in the bottom. You can search for a label with the text box.
Remove labels	All labels set up to ads selected will be removed by clicking "Remove labels".

Upload created ad data to the Campaign Management Tool
Complete application to the Campaign Management Tool by uploading the ad data created in the Campaign Editor. See the following page for detailed uploading procedures. Upload data to the Campaign Management Tool.
Upload data

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