Yahoo! JAPAN Ads

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Site category, and audience category targeting

Site category targeting


Site category targeting specifies the category where websites (ad places) belong.
Site Category Targeting

Audience category targeting

Audience category targeting delivers ads to the audience who have interests in specific categories.


You can set up the site category and audience category for your ad group.

Steps
  1. Open the main window of the_Display Ads Campaign Editor.
  2. From the left menu, select the targeting option.
  3. From the top navigation, click “Set up".
    For site category: Set up site category
    For audience category: Set up audience category
  4. Set up categories.
    When the account tree shows ad groups:
    Select a target category for the ad group. You can select multiple categories.
    When the account tree doesn't show ad groups:
    Select an ad group and target category. You can select multiple categories.

    (1) Select an ad group:
    Select a target ad group from the list.
    When you select upper-level accounts and campaigns, ad groups included in them will be selected.
    (2) Select a category:
    Select a target category from the list.
    When you select upper-level accounts and campaigns, ad groups included in them will be selected.
    Note
    • Statistic data such as "PC reaches" in the category list is based on the time you downloaded data from the Campaign Management Tool. To update data, download the data again.
  5. Click "OK."
  6. A new targeting setting is added in the last row of the data area.
  7. Enter a bid adjustment rate for each targeting in the data area.
    • Enter “1” to “100” for “Increase by” and  “-1” to “-90” for “Decrease by.”
    • To not use the bid adjustment rate, enter “0."
      Learn more about Set Bid Adjustment Rate for Each Targeting
      Tips
      To change the existing targeting option, click any one of the following links in the data area:
      For site category: "Set up site category" button
      For audience category: "Set up audience category" button
      Select the target category then click "OK."

You can create targeting settings in bulk using the import feature.
Import data
You can create new targeting settings by copying the existing settings.
Copy to create a component

Note
The changes you made in the Campaign Editor won't change your data in the Campaign Management Tool. Upload your data to complete updating your data.
Upload data

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