Get and install a site retargeting tag on your site
To use the audience list, get a site retargeting tag in advance.
You must have the "Admin" or "Edit" access level to obtain site retargeting tags.
- Tips
To create audience lists of "Website visitors" and "Rules," you have to install tags on all pages of advertisers' websites, in addition to getting site retargeting tags.
By installing site retargeting tags on your websites, you can accumulate a user's browsing history on the server, so that the ads appear to users who have visited your website. Install the site retargeting tag on your website before you start delivering ads.
Learn more about Tags for Site Retargeting.
About site retargeting tags
There are two types of site retargeting tags, “previous” and “renewed.” The updated tag format avoids the impact of the browser in certain environments.
The previous tag is no longer available due to the end of Display Ads (YDN), so use the renewed version instead.
How to view and install site retargeting tags
- Tips
- By setting a custom label in the site retargeting tag, you can group pages of your website. Learn more What is Custom Label of Site Retargeting
- Note
- The website owner is solely responsible for the behavior and management of the site retargeting on your website.