To use the audience list, get a site retargeting tag in advance.
You must have the "Admin" or "Edit" access level to obtain site retargeting tags.
Tips
To create audience lists of "Website visitors" and "Rules," you have to install tags on all pages of advertisers' websites, in addition to getting site retargeting tags.
By installing site retargeting tags on your websites, you can accumulate a user's browsing history on the server, so that the ads appear to users who have visited your website. Install the site retargeting tag on your website before you start delivering ads.
Learn more about details of the tag required for site retargeting on “Tags for Site Retargeting.”
About site retargeting tags
There are two types of site retargeting tags, “previous” and “renewed”. The updated tag format avoids the impact of the browser under certain environments.
The previous tag is no longer available due to the end of Display Ads (YDN), so use the renewed version instead.
How to view and install site retargeting tags
Steps
	
In the upper right corner of the Campaign Management Tool, click "Tools."
	
From “Common library,” click "Audience list."
	
From the sidebar menu, click "Audience source." 
*It is only necessary to agree once, the first time. 
	
Confirm the terms of the “Required for Privacy Policy” agreement, click “Agree,” and click the “Get site retargeting tag” button.
*It is only necessary to agree once, the first time.

Tips
Refer to the following for a description of the “Required for Privacy Policy” terms:
Matters to be included in the Privacy Policy
	
You can view “Custom Audience ID（retargeting ID)” and “Site general tag, site retargeting tag.”
Tips
To view the tag and ID, click the "View tag and ID" button on the "Audience source" page.
	
Copy site general tag, site retargeting tag.
Sample code:

Tips
	
By clicking on the "Copy tag to clipboard," you can quickly copy the tag to your own clipboard.
	
Learn more about the site general tag on the following help page:
Site general tag
	
Install the copied tag right before the end tag </body> of all your website pages.
	
Save the file with the tag pasted and then upload the file.
Tips
By setting a custom label in the site retargeting tag, you can group pages of your website. Learn more on the following help page:
What is Custom Label of Site Retargeting
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