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Viewable impressions

“Viewable impressions” indicate the number of times your ads appear in the users' visible area.
Clicks that occur after a viewable impression are called “viewable clicks.”
You can use viewable impression-related metrics to analyze whether your ad is "seen but not clicked" or "not seen and not clicked."
 
  • Shown in the visible area refers to more than 50% of the ad being continuously shown for one second or longer (On the in-stream placement, shown in the visible area refers to a viewer watching the video for at least 2 consecutive seconds while more than 50% of the ad is shown.)
  • Viewable impressions may not be available depending on ad space.
  • Ads that appear in the visible area of internet users more than an hour after delivery are not counted as viewable impressions.
  • Viewable impressions are measured in real-time, but there may be a time lag of a few seconds depending on your environment and network conditions. Therefore, if your ad is clicked after it's displayed and before it counts as a viewable impression, it won't count as a viewable click. For these reasons, there may be a difference between viewable clicks and clicks.

Viewable impressions data items

Note
Viewable impressions may not be measured correctly depending on the environment in which the ad appears, such as a browser.

*Metrics with “(prev)” in their names are no longer available after June 23, 2021, due to YDN service close.

MetricsDescription
Measured impressionsThe number of impressions that can measure viewable impressions.
Measured impression rateMeasurement rate of measured impressions to impressions.
Viewable impressions

The number of times the ad shows as viewable for internet users.
*The name changed from "View impressions"  on August 1, 2019.

Viewable impression rateThe number of impression rates that can measure viewable impressions
Viewable clicksThe number of times the ad has been clicked to the total viewable impressions.
Viewable CTRThe number of times the ad has been clicked to the total viewable impressions.
Reaches (Measured impressions)The number of unique users that have one or more viewable impressions during the specified period.
*Data after June 23, 2021, is available.
Average frequency (Measured impressions)

The average number of measured impressions per unique user.
*Data after June 23, 2021, is available.

Reaches (Viewable impressions)

The number of unique users that have one or more viewable impressions during the specified period.
*The name changed from “Reaches” on June 23, 2021.

Average frequency (Viewable impressions)

The average number of viewable impressions per unique user
The name changed from “Average frequency” on June 23, 2021.

 

The following figure describes the relationship between "Impressions," "measured impressions," and "viewable impressions" and "clicks," and "viewable clicks."

*The size of the circles in the figure does not represent the actual percentage of each metric.

The performance data and performance report are available in the list on the page for each value related to viewable impressions.

You can add items that don't appear on the list from “Edit items displayed.”

Learn more about Customize list view.

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