Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Tracking parameters

You can track the ad performance in various metrics by adding tracking parameters to your landing page URL or tracking URL.

The following tracking parameters are available for Display Ads (YDN).

Note
Tracking parameters are only available when you primary use the data acquired from this feature to track your performance.

Parameter Overview URL format
creative Ad ID http://www.example.com/?creative={creative}
media Media ID http://www.example.com/?media={media}
campaignid Campaign ID http://www.example.com/?campaignid={campaignid}
adgroupid Ad Group ID http://www.example.com/?adgroupid={adgroupid}
device Device type
Returns the following contents.
・DESKTOP
・SMARTPHONE
・TABLET
*Returns NONE when devices can’t be identified.
http://www.example.com/?device={device}
os OS type
Returns the following contents.
・IOS
・ANDROID
*Returns NONE when OS can’t be identified.
http://www.example.com/?os={os}
isApp Displays ad delivery for iOS app and Android app
・iOS app and Android app: true
・Other apps: false
http://www.example.com/?isApp={isApp}
ifaSha1 Hash values (sha1) for Identifier for Advertisers (IFA)
・iOS: IDFA
・Android OS: AdvertisingID

*Not available for standard campaign.
*Available only when using tracking tool connected to YDN in the app campaign.
http://www.example.com/?ifaSha1={ifaSha1}
ifaMd5 Hash values (md5) for Identifier for Advertisers (IFA)
・iOS: IDFA
・Android OS: AdvertisingID

*Not available for standard campaign.
*Available only when using tracking tool connected to YDN in the app campaign.
http://www.example.com/?ifaMd5={ifaMd5}
ifa Identifier for Advertisers (IFA)
・iOS: IDFA
・Android OS: AdvertisingID
*Not available for standard campaign.
*Available only when using tracking tool connected to YDN in the app campaign.
http://www.example.com/?ifa={ifa}