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Tracking parameters

Tracking is to track the click information of delivered ads using ad tracking tools on the advertiser side. Set the URL and parameters to track your ad and measure your ad effectiveness.

This page describes the tracking parameters that are available for tracking.

Tracking parameters for Display Ads

You can track the ad performance in various metrics by adding tracking parameters to your destination URL, final URL, or tracking URL.
The following tracking parameters are available for Display Ads:

Tips
  • Tracking parameters can be used only for the primary use of the data acquired by this feature for the company's own advertising effectiveness measurement. Secondary use (such as providing, transferring, or reselling the acquired data directly to customers) is not allowed.
  • Learn more about Ad type "Final URL format."
ParameterOverview
{creative}

Ad ID

URL format

http://www.example.com/?creative={creative}

{media}

Media ID

URL format

http://www.example.com/?media={media}

{campaignid}

Campaign ID

URL format

http://www.example.com/?campaignid={campaignid}

 

{adgroupid}

Ad Group ID

URL format

http://www.example.com/?adgroupid={adgroupid}

{account}

Account ID

URL format

http://www.example.com/?account={account}

{device}

Device type
Returns the following contents.
・DESKTOP
・SMARTPHONE
・TABLET
*Returns NONE when devices can’t be identified.

URL format

http://www.example.com/?device={device}

{os}

OS type
Returns the following contents.
・IOS
・ANDROI投資収益(Return On Investment)の略語。投資したコストに対して、どの程度利益が生まれているかという指標です。「利益÷コスト×100」で算出できます。この数字が大きければ大きいほど、利益率がよいと判断できます。D
*Returns NONE when OS can’t be identified.

URL format

http://www.example.com/?os={os}

{isApp}

Displays ad delivery for iOS app and Android app
・iOS app and Android app: true
・Other apps: false

URL format

http://www.example.com/?isApp={isApp}

{ifa}

Identifier for Advertisers (IFA).
・iOS: IDFA
・Android OS: AdvertisingID

*Available only when using the tracking tool linked to Display Ads(*1)

URL format

http://www.example.com/?ifa={ifa}

Unavailable item

Custom parameter

{ifaSha1}

Hash values (sha1) for Identifier for Advertisers (IFA)
・iOS: IDFA
・Android OS: AdvertisingID

*Available only when using the tracking tool linked to Display Ads(*1)

URL format

http://www.example.com/?ifaSha1={ifaSha1}

Unavailable item

Custom parameter

{ifaMd5}

Hash values (md5) for Identifier for Advertisers (IFA)
・iOS: IDFA
・Android OS: AdvertisingID

*Available only when using the tracking tool linked to Display Ads(*1)

URL format

http://www.example.com/?ifaMd5={ifaMd5}

Unavailable item

Custom parameter

{ci}

Conversion information
*Available for the campaign type: "App promotion" on Display Ads (Auction).

*Available only when using the tracking tool linked to Display Ads(*1)

URL format

http://www.example.com/?ci={ci}

Unavailable item

Custom parameter

{installCallback}

Conversion request URL

*Available for the campaign type: "App promotion" on Display Ads (Auction).

*Available only when using the tracking tool linked to Display Ads(*1)

URL format

http://www.example.com/?install_callback={installCallback}

Unavailable item

Custom parameter

ifmobile:[xxxxx]

For access from smartphones, a unique value (xxxxx) will be added.

This option allows you to convert the URL to the one for smartphones and you can also add a parameter. (*2)

Unavailable items

  • Final URL
  • Smartphone final URL
  • Domain for tracking URL
  • Custom parameter
ifnotmobile:[xxxxx]

For access from a PC or tablet, a unique value (xxxxx) will be added.

This option allows you to convert the URL to the one for PC/tablet and you can also add a parameter. (*2)

Unavailable items

  • Final URL
  • Smartphone final URL
  • Domain for tracking URL
  • Custom parameter
{deviceAppType}You can identify the ad placement "App" or "Web."

*Available for the campaign type: "App promotion" on Display Ads (Auction).

*Available only when using the tracking tool linked to Display Ads(*1)

Unavailable item

Custom parameter

{lpurl}

It will be replaced with the final URL or the smartphone's final URL.

Tips
It will be encoded unless it is at the beginning of the tracking URL.

Unavailable item

  • Final URL
  • Smartphone final URL
  • Custom parameter
  • Domain in feed items for Dynamic Ads for Display

{lpurl+2}

It will be replaced with the final URL or smartphone final URL encoded twice. This is useful when redirecting multiple times.

Tips
If you write it at the beginning of the URL, an error will occur and you will not be able to add this parameter.

Unavailable item

  • Final URL
  • Smartphone final URL
  • Custom parameter
  • Domain in feed items for Dynamic Ads for Display

 

{lpurl+3}

It will be replaced with the final URL or smartphone final URL encoded 3 times. This is useful when redirecting multiple times.

Tips
If you write it at the beginning of the URL, an error will occur and you will not be able to add this parameter.

 

Unavailable item

  • Final URL
  • Smartphone final URL
  • Custom parameter
  • Domain in feed items for Dynamic Ads for Display

{unescapedlpurl}

It will be replaced with the un-encoded final URL or the smartphone final URL.

Unavailable item

  • Final URL
  • Smartphone final URL
  • Custom parameter
  • Domain in feed items for Dynamic Ads for Display

{escapedlpurl}

It will be replaced with the encoded final URL or the smartphone final URL.

Tips
If you write it at the beginning of the URL, an error will occur and you will not be able to add this parameter.

Unavailable item

  • Final URL
  • Smartphone final URL
  • Custom parameter
  • Domain in feed items for Dynamic Ads for Display

 

Tips
Tracking parameters that cannot be used with custom parameters such as ifmobile and ifnotmobile can be used by including them in the tracking URL.

Example:

You can use "ifmobile " if you specify the tracking URL as follows:

http://www.example.com?value={ifmobile:mobile}

*1 Tracking tools linked to Display Ads

Learn more about First setting for tracking app install (conversion) 

*2 Setting sample of {ifmobile:} and {ifnotmobile:}

Example1: Combine {ifmobile:} and {ifnotmobile:} to separate directories

Example2: Combine {ifmobile:} and {ifnotmobile:} to separate parameters

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