Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Tracking parameters

You can track the ad performance in various metrics by adding tracking parameters to your landing page URL or tracking URL.

The following tracking parameters are available for Display Ads.

Note
Tracking parameters are only available when you primary use the data acquired from this feature to track your performance.

Parameter Overview URL format
{creative} Ad ID http://www.example.com/?creative={creative}
{media} Media ID http://www.example.com/?media={media}
{campaignid} Campaign ID http://www.example.com/?campaignid={campaignid}
{adgroupid} Ad Group ID http://www.example.com/?adgroupid={adgroupid}
{account} Account ID http://www.example.com/?account={account}
{device} Device type
Returns the following contents.
・DESKTOP
・SMARTPHONE
・TABLET
*Returns NONE when devices can’t be identified.
http://www.example.com/?device={device}
{os} OS type
Returns the following contents.
・IOS
・ANDROID
*Returns NONE when OS can’t be identified.
http://www.example.com/?os={os}
{isApp} Displays ad delivery for iOS app and Android app
・iOS app and Android app: true
・Other apps: false
http://www.example.com/?isApp={isApp}
{ifa} Identifier for Advertisers (IFA).。
・iOS: IDFA
・Android OS: AdvertisingID

*Available for the following campaign types:
 ‐Display Ads (Auction): the campaign goal "App promotion"
 ‐YDN: the campaign type "mobile app"
*Available only when using the tracking tool linked to Display Ads(*1)
http://www.example.com/?ifa={ifa}
{ifaSha1} Hash values (sha1) for Identifier for Advertisers (IFA)
・iOS: IDFA
・Android OS: AdvertisingID

*Available for the following campaign types:
 ‐Display Ads (Auction): the campaign goal "App promotion"
 ‐YDN: the campaign type "mobile app"
*Available only when using the tracking tool linked to Display Ads(*1)
http://www.example.com/?ifaSha1={ifaSha1}
{ifaMd5} Hash values (md5) for Identifier for Advertisers (IFA)
・iOS: IDFA
・Android OS: AdvertisingID

*Available for the following campaign types:
 ‐Display Ads (Auction): the campaign goal "App promotion"
 ‐YDN: the campaign type "mobile app"
*Available only when using the tracking tool linked to Display Ads(*1)
http://www.example.com/?ifaMd5={ifaMd5}
{ci}
Conversion information
http://www.example.com/?ci={ci}
{installCallback}
Conversion request URL
http://www.example.com/?install_callback={installCallback}
ifmobile:[xxxxx]
For the access from smartphones, a unique value (xxxxx) will be added.
This option allow you to convert the URL to the one for smartphones and also you can add a parameter.(*2)
 
ifnotmobile:[xxxxx]
For the access from PC or tablet, a unique value (xxxxx) will be added.
This option allow you to convert the URL to the one for PC/tablet and also you can add a parameter.(*2)
 

 

*1) Tracking tool linked to Display Ads

Please refer to the following help pages (in Japanese) for setting conversion tracking of app install.
アプリのインストール(コンバージョン)測定を新規設定する【ディスプレイ広告(運用型)】
アプリのインストール(コンバージョン)測定を新規設定する【ディスプレイ広告(YDN)】

*2) Difference between {ifmobile:} and {ifnotmobile:}

Example 1) Using {ifmobile:}
Example 2) Combination of parameters 

Available URL formats when creating ads

Check the followings for each setting pattern

URL sample Available? Descriptions
https://{ifmobile:m.}xxxxx.co.jp Yes  
https://{ifmobile:m}.xxxxx.co.jp No Doesn't drive correctly for PC/Tablet pages because the "." (dot) isn't included in the parameter
https://{ifnotmobile:www.}{ifmobile:m.}xxxxx.co.jp No  
https://{ifmobile:m.xxxxx.co.jp} No Not allowed when there is only "ifmobile" or "ifnotmobile" after http://

https://{ifmobile:m.xxxxx.co.jp}{ifnotmobile:yyyyy.co.jp}

https://www.{ifmobile:xxxxx}{ifnotmobile:yyyyy}.co.jp

No Not allowed when the domains of URL don't match.
{ifnotmobile:https://www.xxxxx.co.jp} No Not allowed when only consists with the parameter

https://xxxxx.co.jp/{ifmobile:aaaaa}{ifnotmobile:bbbbb}/ccccc

https://xxxxx.co.jp/?o={ifmobile:00000}

Yes
Adding parameter at the end of URL for tracking is available

https://www.{ifmobile:{os}}{ifnotmobile:{device}}.co.jp

https://www.{ifmobile:{ifmobile:AAAA}}{ifnotmobile:{ifnotmobile:BBBB}}.co.jp

No Nested tracking parameters is unavailable within "if mobile" or "if not mobile"
https://{ifnotmobile:www.}{ifmobile:m.}xxxxx.co.jp/?o={ifmobile:00000} No Multiple insertion of "ifmobile" "ifnotmobile" is not available