Yahoo! JAPAN Ads

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Tracking with script tags provided by recommended partners

*Tracking indexes by using script tags is provided only for limited advertisers.

Tracking several indexes for ad delivery is available on Display Ads Network (YDN) by setting script tags provided by recommended partners.
See the following information to learn about this feature overview and available script tag partners.

Indexes to be provided
Tracking mechanism
Script tag providers
Agreement on Handling of Measurement Data
Notes for tracking
Set a script tag information on the Campaign Management Tool

Indexes to be provided

Using the script tag, the following indexes will become available for tracking.

  • Viewability related index
    Example
    Viewable Impressions
  • Brand safety related index
    Example
    Ad delivery on the contents that may be considered "not positive and may damage the brand image"
  • Ad fraud related index
    Example
    Impressions occurred by illegal method
    *Please contact your script tag provider for details.

Tracking mechanism

 

When you create ads, set the script tag information provided by the recommended script tag partner.
Your ads are delivered with inserted script tag based on the setting you made on creating the ads and several indexes becomes available on tracking.

Script tag providers

Vendors Script tag src attribute URL domain
Integral Ad Science Japan KK pixel.adsafeprotected.com
Oracle America, Inc. (former: MOAT) z.moatads.com

* As of October 10, 2019. (in alphabetical order)
*Please contact your script tag provider for details.

Notes for tracking

  • There are some unavailable cases.
    The script tag added to your ad will be automatically removed by the system when delivering ads to apps or specific web pages. Therefore, tracking with script tags is not available for ads on such ad placement. (Script tags will support tracking on App in the near future.)

  • Indexes related to video ads are not supported.
    Since tags in VPAID format are not supported, tracking video ad related indexes with script tag is not available.

  • Tracking is not supported for some campaign objectives and combination of ad types.
    For more details, inquire to our sales officers.

Agreement on Handling of Measurement Data

When you use a script tag provided by recommended partners, you need to confirm and agree to the statement of handling of measurement data in advance.

Steps
  1. Click the account's 'Account Settings' at the top of 'Campaigns' page.
  2. On ’Account Settings’ page, click the [Change Account Settings] button at the bottom.
  3. Confirm the Agreement on Handling of Measurement Data (Japanese) from 'Measurement tag setting' in the 'Other' column. Enable the checkbox of 'Agree with Agreement on Handling of Measurement Data (Japanese) and use measurement tag' and save.

Set a script tag information on the Campaign Management Tool

Enter URL described on the src attribute of the script tag on the creating ads window.

Tips
  • When your script tag is as follows:
    <script type="text/javascript" src="https://example.com/?xxx=123"></script>
    > Enter “https://example.com/?xxx=123” for “Third-party script tag src attribute URL”.

  • “Third-party script tag src attribute URL” does not support a tracking parameter. Set an optional character string as a static value on the parameter of URL.
Note:
  • Since tracking methods and tag execution timings vary, there may be some difference of tracked results between on Display Ad Network (YDN) and by script tag.
  • Details on available indexes and issuing tags are out of scope for Yahoo! JAPAN support. Please contact your tool provider.