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Reach report

 

Reach report shows the number of users, frequencies, etc. that had viewable impressions.
A reach report shows the following metrics:

  • Reaches (Viewable impressions)
  • Average frequency (Viewable impressions)
    Learn more about each metrics on Viewable impressions.
  • Reaches (Measured impressions)
  • Average frequency (Measured impressions)

*These metrics aren’t available if visitors’ (users’) browsers don’t accept cookies.

A predefined report is available.
Learn more about Use predefined report.

Note
  • A predefined report doesn't include the following metrics as a default. Add more metrics as needed.
    -Reaches (Measured impressions)
    -Average frequency (Measured impressions)
  • These metrics measure data after June 23, 2021.

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