Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Available values on each item

Each item on Display Ads (Auction) has rules and maximum values.
See the figure for the details.

Default / maximum values on each item

Type of settingWhereItemValue
Number of charactersText ads-Title
-Description
-Display URL (for destination URL format)
-Destination URL or Final URL

Please check the following Ad Insertion Rules for more detail.

[Ad Insertion Rules] Text (Descriptions 19-19)

Banner ads-Display URL (for destination URL format)
-Destination URL or Final URL

Please check the following Ad Insertion Rules for more detail.

[Ad Insertion Rules] Banner

Responsive ads

-Title
-Description
-Display URL (for destination URL format)
-Destination URL or Final URL
-Advertiser indication

Please check the following Ad Insertion Rules for more detail.

[Ad Insertion Rules] Responsive

Dynamic Ads for Display-Display URL (for destination URL format)
-Destination URL or Final URL
-Advertiser indication

Please check the following Ad Insertion Rules for more detail.

[Ad Insertion Rules] Dynamic Ads for Display

AmountCampaignCampaign daily budget

in a unit of 1 JPY

  • Min. 100 JPY
  • Min. 1,000 JPY for Video Ads
Ad groupAd group bid
(*1)

in a unit of 1 JPY

  • From 1 to 50,000 JPY
  • From 100 to 1,000,000 JPY for 1,000 plays of Video Ads
AdBid
(*1)

in a unit of 1 JPY

  • From 1 to 50,000 JPY
  • From 100 to 1,000,000 JPY for 1,000 plays of Video Ads
Account BalanceCharge amountMin. 3,000 JPY in units of 1,000 JPY.
PeriodImportError file kept30 days
Operation historyDurationMax. 2 weeks/report
Data kept3 months
Reports availablePerformance ReportWithin the past 25 months
Monthly billing statementWithin the past 10 years
Billing transaction detailWithin the past 13 months
All transactionsWithin the past 36 months
NumbersAccountCampaigns per account100
Image file added1,000
Image file added1,000
CampaignAd groups per campaign1,000
Ad groupAds per ad group300
Conversion trackingConversion tag1,000 per account
Number of permissionsManage accessTool admin5 persons
Administrator (agency)99 persons
Tool usersUnlimited
TargetingSearch targetingMax. search keyword lists1,000 per account
Max. search keywords500 per search keyword list
Duration of search history30 days
Audience list targetingMax. audience list400 per account
Duration of visit history

1 to 540 days

Placement targetingMax. placement lists

100 per account

Max. number of URLs

1,000 per placement list

Frequency ControlMax. frequency cap

From 1 to 99,999

Setting unit

Day / week / month

Day of Week / Hours TargetingSetting unit

Unit of 1 hour

(*1) The amount that exceeds the campaign daily budget is not available.

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