This page describes how to create audience lists to set for ad groups when using audience list targeting.

How to create audience list

Details by each list type
Website visitors and Rule
Customer data
Custom
Similar users
Combination

Tips to Create Audience list

Tips
Learn more about Audience list targeting. Learn more about What is Audience list. You need to associate the audience list to your ad group under the site retargeting campaign. Learn more about Set audience list to ad group.

How to create audience list

Steps

In the upper right corner of the new campaign management tool, click the tools icon.
Click “Audience lists” under “Common library.”
Audience lists appear.

Tips

To use the audience list, you need to acquire a site retargeting tag. Learn more about Acquire site retargeting tag and tagging on site.
Click “New audience list” and select the audience list type.
A screen appears to create a audience list. Fields you need to enter vary depending on the audience list type. Learn more about "What is audience list."
See the following sections for more details:
Click “Create” and save the audience list.

Website visitors and Rule

Item name	Description
(1) list name	Enter a audience list name. You can't duplicate the existing audience list.
(2) Rule	Set rules for the audience list. “Don’t set rules”: Select this option when you don't specify a detailed rule. “Set rules”: Select this option when you specify URL, etc. Learn more About rules.
(3) List status	To store the site visit histories in the audience list, select "Open."
(4) Membership duration	You can set how long you want to store the site visit histories in the audience list. Select from 1 to 540 days. The default duration is 90 days. *Learn more about “Reach Status and Duration.”
(5) Description (optional)	Enter a audience list description. This is optional.
(6) Settings for past website visitors	Set: This setting includes user visit histories stored before the audience list was created for ad delivery. Users who visited your website and match the audience list rules in up to the past 30 days are stored. Not set: This setting doesn't include user visit histories stored before the audience list was created for ad delivery. Note This setting is available when you create a new audience list. You can't edit afterward. Visit histories are stored after you set the site retargeting tag or app event on the advertiser's website.

About rules

Up to 10 rules are available per list.

A. Select the rules from URL, custom label, referrer URL, page type, event type, category ID, or product ID.
See the following pages for details of rule types:

B. Enter or select the rule.

URL: Enter the URL. You can also specify a part of your URL. Up to 250 characters (letters, numbers, and symbols).
Custom label: Up to 100 characters (letters, numbers, and symbols).
Referrer URL: Enter the referrer URL (https://~). Up to 250 characters (letters, numbers, and symbols).
Page type: Select from one of the following types.
- Top page
- Items
- Search results
- Item details
- Cart
- Purchase, sign-up page
- Conversion page
Event type:
Select an event type from the list. See List of event types for the available event types.

Note
You can't specify "event type" for website visitor list.

Category ID: Up to 50 characters (letters, numbers, and symbols _ and -).
Product ID: Up to 50 characters (letters, numbers, and symbols _ and -).

Note: The available symbols (half-width) in the URL, custom label, and referrer URL are as follows:
-_.!~*'();/?:@&=+$,%#

C. Select how rules apply.
<Example settings>

Example rule 1: When you select “URL" "contains" "bag”
www.samplepage.jp/shop/bag:
Match (the audience list include visitors)
www.samplepage.jp/shop/cabbage:
Match (the audience list include visitors)
www.samplepage.jp/shop:
Not match (the audience list doesn't include visitors)
www.samplepage.jp/shop/shoes:
Not match (the audience list doesn't include visitors)

Example rule 2: When you select “URL" "does not contain" "shoes”
www.samplepage.jp/shop/shoes:
Not match (the audience list doesn't include visitors)
www.samplepage.jp/shop/short:
Match (the audience list include visitors)
www.samplepage.jp/shop:
Match (the audience list include visitors)
www.samplepage.jp/shop/bag:
Match (the audience list include visitors)

D. To add more rules columns (the red square in the sample image), click “Add.” The rule applies in “OR” condition.
The sample image has the following audience list:

Example
(Rule 1) URL: contains “top” (Rule 2) Custom label: contains “overseas” (Rule 3) Referrer URL: contains “https://sample.com”


(Webpage 1) https://sample.yahoo.jp/top (advertiser’s website) (Webpage 2) https://sample.yahoo.jp/hawaii *Advertiser’s website that has a custom label “overseas” (Webpage 3) https://sample.com (external website) → Users who visited webpage 1, webpage 2, or came from webpage 3 are stored in the audience list.

E. To remove rules columns (the red square in the sample image), click “x.”

F. To add more combination columns (the red square in the sample image), click “Add combination.” The rule applies in “AND” condition.
The sample image has the following audience list:

Example
(Rule 1) Custom label: contains “overseas” (Rule 2) URL: doesn't contain “euro” (Rule 3) Referrer URL: contains “https://sample.com”

(Webpage 1) https://sample.yahoo.jp/euro *Advertiser’s website that has a custom label “overseas” (Webpage 2) https://sample.yahoo.jp/hawaii *Advertiser’s website that has a custom label “overseas” (Webpage 3) https://sample.com (external site) *Visiting webpage 2 matches rule 1 and 2 because webpage 2 doesn't contain “euro” in its URL and has a custom label “overseas.” Visiting the webpage 1 matches rule 1 because webpage 1 has “euro” in its URL. → Users who came from webpage 3 and visited webpage 2 are stored in the audience list.

G. To remove rules columns (the red square in the sample image), click “X.”

Note

You can't specify character strings to link within the page when using URL as a rule.
For example, the character string after "#" in the URL “http://www.samplepage.jp/content.html#chapter1” won't be used as a rule. “http://www.samplepage.jp/content.html” is used as a rule.
Depending on websites and how users visited your website, the referrer URL may not be acquired correctly. Learn more about “Referrer URL.”

Customer data

Item name	Description
（1）Audience list name	Enter an audience list name. You can't duplicate the existing audience list.
（2）Linked data file	Select the linked data type from the drop-down menu and select the file to upload. Learn more on "Import data and create custom list." Confirm he Yahoo Japan Advertising Data Usage Standards and select "I comply with Yahoo Japan Advertising Data Usage Standards."
（3）Valid duration of data connection	Set the duration (in days) of reach after the customer data connection is complete. Set a number between 1 and 60 days. Tips Learn more about duration of data connection at “Import data and create audience list of customer data.”
（4）Description	Enter an audience list description. This is optional.

Custom

Item name

Description

(1) Audience list name

Enter a audience list name. You can't duplicate the existing audience list.

(2) Valid duration of data connection

Set the duration (in days) of reach after the connection is complete for custom lists linked to display ads from Yahoo! JAPAN DMP and other data connection tools.
Set a number between 1 and 60 days.

Tips
Learn more about duration of data connection at “Import data and create audience list of customer data.”

(3) Description (optional)

Enter a audience list description. This is optional.

Similar users

Item name	Description
(1) Audience list name	Enter an audience list name. You can't duplicate the existing audience list.
(2) Base list	Select the base audience list for creating the (similar) audience list.
(3) Scale of similarity	Set the scale of similarity to the base audience list between 1 and 10. The larger the number, the more users the ad will be delivered to, but the lower the similarity will be to the base audience list. Conversely, the lower the number, the higher the similarity will be between the users to which the ad is delivered and the base audience list, but the fewer the target users will be. Tips In the previous campaign management tool, this was called “Audience list size.”
(4) Description (optional)	Enter an audience list description. This is optional.

Note
If multiple similar lists are created based on audience lists that have the same rule settings and only the visit history durations are different, the similar users will be extracted based on users that have visited in the past, so ultimately, the similar users included in the audience list will be the same. If the cumulative reach of the base audience list over the past 28 days is not at least 100, similar users will not be extracted, so they will not be saved to the similar users list.

Tips
A maximum of 100 similar users lists can be created per account. Up to 10 similar users lists can be created by changing the scale of similarity of similar users based on a single audience list. Multiple similar users lists with the same value for scale of similarity cannot be created based on a single audience list. Depending on the timing of audience list (similar users) creation, the number of similar users may fluctuate even if the base audience list is the same. Similar audience lists cannot be created based on combination lists or similar users lists. Users from the base audience list may be included in the similar users list. If the rules of the base audience list are changed, the similar users will also be updated on the similar users list.

Combination

Item name	Description
(1) Audience list name	Enter a audience list name. You can't duplicate the existing audience list.
(2) Combination	Select the audience lists you want to combine. Learn more in the section follows.
(3) Description (optional)	Enter a audience list description. This is optional.

About combinations

You can combine up to 10 audience lists.

A. Select the audience lists.
*You must select at least two audience lists.
*You must select at least one “matches any audience list (OR)” or “matches each audience list (AND)”.
You can't create a combination rule using “matches audience list other than selected” only.

B. Select the audience lists to combine.

C. The selected audience lists appear.

D. To remove a selected audience list, click "X" by the audience list. To remove all audience lists, click “Clear all.”

E. To add a audience lists columns (the red square in the sample image), click “Add.” The rule applies in “AND” condition.
F. To remove audience lists columns (the red square in the sample image), click “X”.

Tips to create audience list

On the view of Creating "Rule list" etc., load the settings of the 
currently existing list to check the information on the entry field.
Click "Load existing rule list" button and select the list to be loaded on the appeared window.
With this operation, you can omit the steps to enter each setting items.

Create Target list group