Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

PC Brand Panel (Static Image and Video)

'PC Brand Panel' are available for specific advertisers.
These advertisers have 'Video Ads' and 'PC Brand Panel (Video)' in 'Ad Distribution' when creating a campaign.


'PC Brand Panel' is one of the ad distribution type which can display an ad of static image or video in the 'Brand Panel' position of the first view on Yahoo! JAPAN top page for PC.
By using 'PC Brand Panel' to display your ads on the first view of Yahoo! JAPAN top page, the ad placement visible for Internet users without page-scroll, you can promote and appeal your products and services to Internet users drastically.
Learn more details of PC Brand Panel in the following topics.
Ad Position of PC Brand Panel
Sample image of PC Brand Panel (Video)
Difference between PC Brand Panel (Video) and Video Ads
Ad specification of PC Brand Panel (Static Image and Video)
How to create and display ads

Ad Position of PC Brand Panel

広告掲載位置
* Screen images are for illustration purposes only.

Sample image of PC Brand Panel (Video)

When 50% or more of the ad frame is visible, the ad is automatically played. If it becomes less than 50%, the playing ad is paused.
動画再生イメージ

Tips
  • Click the [Esc] or [Minimize] button to go back to the top page.
  • If you click the video, it goes back to the top page and then move to the landing page of advertiser’s website.
  • Full screen mode is not supported on some browsers.

Difference between PC Brand Panel (Video) and Video Ads

There are some format differences between PC Brand Panel (Video) and Video ads. PC Brand Panel (Video) displays the video file only, whereas Video Ads displays the video file with text contents such as description.
Confirm the Yahoo! JAPAN Advertisement Editorial Guidelines and create your ads.
動画広告との違い

Note
You need to put required items defined in ‘9. Restrictions on Expressions in Advertisements’ of Yahoo! JAPAN Advertisement Editorial Guidelines within your video thumbnail, since PC Brand Panel (Video) displays the video file only.

Ad specification of PC Brand Panel (Static Image and Video)

_ Static Image Video
Ad distribution PC Brand Panel(Static Image) PC Brand Panel(Video)
Ad Insertion Specs See the following page for details on ad specs
Ad Specifications for Brand Panel(PC)
Restrictions on Expressions

The required items written in Chapter 9 Restrictions on Expressions in Advertisements of "Yahoo! JAPAN Advertisement Editorial Guidelines" needs to be clearly included within the static image.
(Do not put the required item at the top-right corner [width 17 pixels × length 15 pixels] of the ad frame.)

The required items written in Chapter 9 Restrictions on Expressions in Advertisements of "Yahoo! JAPAN Advertisement Editorial Guidelines" needs to be clearly included within the video thumbnail.
(Do not put the required item at the top-right corner [width 17 pixels × length 15 pixels] of the ad frame.)
Restrictions on Sales See the following page for details
Ad placement restrictions and Sales restrictions
Charge type Pay-per-click Video view charging
Charge type is the same as Video ads. See details in the following help page.
Charging for Video Ads
Tips
  • Auto Bidding setting is not available for the campaign with ad distribution type ‘PC Brand Panel (Video).’
  • For Display Ads (Auction), the ads will be delivered to the PC Brand Panel placement when the following campaign goals are set.
    • Website traffic
    • Conversion
    • Video view

How to create and display ads

There are some step differences between creating ads of static image and video of PC Brand Panel.
Confirm the steps below for each ad.

How to create and display ads of PC Brand Panel (Static Image)

Steps
  1. Add image file.
    Add image file to be used on PC Brand Panel (Static Image) to the Campaign Management Tool.
    Learn the file specification and steps in details on the following help pages.
    Add Images
    Ad Specifications for Brand Panel(PC)
  2. Create a campaign for PC Brand Panel (Static Image)
    Create a campaign with ad distribution type ‘PC Brand Panel (Static Image).
    Learn the steps in details on the following help page.
    Create Campaigns
  3. Create an ad group of PC Brand Panel (Static Image)
    Create an ad group under the campaign created on step 2.
    Learn the steps in details of the following help page.
    Create Ad Group
  4. Create ads of PC Brand Panel (Static Image)
    Create ads under the ad group created on step 3.
    Setup the image file to ads added on step 1.
    Learn the steps of creating ads in details on the following help page.
    Create ads of PC Brand Panel (Static Image)

    Learn the steps of searching and deleting images in details on the following help page.。
    Deliver image ads

How to create and display ads of PC Brand Panel (Video)

Steps
  1. Add video files
    Add image file to be used on PC Brand Panel (Video) to the Campaign Management Tool.
    Learn the file specification and steps in details on the following help pages.
    Add video files
    Ad Specifications for Video Ads
  2. Add video thumbnail image
    Add to the Campaign Management Tool a video thumbnail image (static image displayed on ad before video play) to be set to PC Brand Panel (Video).
    Learn about the video thumbnail image and logo image formats and steps for adding logo images on the following pages.
    Add image
    Ad Specifications for Video Ads
  3. Create a campaign for PC Brand Panel (Video)
    Create a campaign with ad distribution type ‘PC Brand Panel (Video).
    Learn the steps in details on the following help page.
    Create Campaigns
  4. _Create an ad group of PC Brand Panel (Video)
    Create an ad group under the campaign created on step 3.
    Learn the steps in details of the following help page.
    Create ad group
  5. Create ads of PC Brand Panel (Video)
    Create ads under the ad group created on step 4.
    Setup the video file and the video thumbnail added on step 1 and 2.
    Learn the steps of creating video ads in details on the following help page.
    Create ads of PC Brand Panel (Static Image)
  6. Review Statistics of PC Brand Panel (Video)
    Check statistics of video ad in the performance report and list screens and review video content, ad settings, etc. as necessary.
    Learn the details on the following page.
    Review Statistics of Video Ads and PC Brand Panel (Video)
    The index data such as ‘Video starts’ and ‘View 3 seconds’ on user views of PC Brand Panel (Video) can be connected to tracking tools. Learn the details on the following page.
    Connect video view data to tracking tools