Yahoo! JAPAN Ads

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Site retargeting on dynamic ads for display

To use dynamic ads for display, the installment of site retargeting tags on your website is required.

Learn more on:
Site retargeting

Add dynamic Aads for display parameters to the site retargeting tag to be installed.
When the site retargeting tag is already installed, you can use dynamic ads for display by adding the parameters.
The following section describes the details.

Note
"Dynamic ads for display" is an ad distribution type provided only for some customers who can find the following on the platform.
  • When creating a campaign on the ad management tool, the campaign goal "item list promotion" is available as an option.

Installing tag

Installing the site retargeting tag to all pages of your website is recommended.
The following table describes the required and recommended pages.
Install the tag on ‘required’ pages.

Page type

Tag installation

Top page (home)

Recommended

List of item page (category)

Recommended

Search result page (search)

Recommended

Product details page (detail)

Required

Cart page (cart)

Required

Purchase, application page (right before conversion) (conversionintent)

Required

Conversion page (conversion)

Required

Tips
  • If your website does not have the above page types, a site retargeting tag is not needed.
  • When a site where the transition from the top page to a specific page is the "conversion" (for example, the conversion is to fill in and send the inquiry form on the top page), enter the tag by specifying the page type of the top page as "item details (detail).”

Dynamic ads for display parameter

Parameter name

Description

yahoo_retargeting_label

Enter optional character strings to identify installed pages or actions. Up to 100 single-byte alphanumeric characters.

yahoo_retargeting_page_type

Enter page type from the following items. Required item. You can’t edit the page type.
home: top page
category: list of items page
search: search result page
detail: item details page
cart: cart page
conversionintent: purchase, application page (right before conversion)
conversion: conversion page

Example
For the top page tag, ‘home’ is only acceptable.

yahoo_retargeting_items[]

Enter item information. Following parameters are available.
Required parameters are different depending on page types. Learn more in the following "Required parameters depending on page types."

item_idItem ID. Up to 50 single-byte alphanumeric characters underscore, hyphen.
category_idCategory ID. Up to 50 single-byte alphanumeric characters, underscore, hyphen.
pricePrice of the item. Up to 10 single-byte numeric characters (comma is not available), item_id required.
quantity

The number of items._Up to 10 single-byte numeric characters (comma is not available), item_id required.

Required parameters depending on page types

The following parameters are required on each page type.

Note
There are required parameters depending on page types. If the following parameters are not set, dynamic ads for display won't be delivered. If the ads are not delivered check the parameter.
  • Installing yahoo_retargeting_page_type to all pages is required.
  • Installing item_id for yahoo_retargeting_items[] to item details, cart, purchase/application, and conversion pages is required.

Page
type

yahoo_retargeting_label

yahoo_retargeting_page_type

yahoo_retargeting_items[]

Remarks

item_id

category_id
price
quantity:

Top page
(home)

Optional

Required

Optional

Optional

_

List of
item page
(category)

Optional

Required

Recommended

Recommended

The top three items are recommended in the ‘items.’

Search
result page
(search)

Optional

Required

Recommended

Recommended

Product
details page
(detail)

Optional

Required

Required

Recommended

Only one item is recommended in the ‘items.’

Cart
page
(cart)

Optional

Required

Required

Recommended

The same number of settings (up to 10 items) with the number of items is recommended in the ‘items.’

Purchase,
application
page
(right before
conversion) (conversionintent)

Optional

Required

Required

Recommended

Conversion
page
(conversion)

Optional

Required

Required

Recommended

Sample tag

If your website does not have the following page types, a site retargeting tag is not needed.

Note
When you use the "renewed" tag with dynamic ads for display parameters, delete all "/*" and "*/" in the tag.
  • Top page
    [Renewed]

    [Previous]
  • Product list page
    Setting the top three items in the list is recommended. For (item_id) and (category_id), set the same value with the item information uploaded.
    [Renewed]

    [Previous]


  • Search result page
    Setting the top three items on the list is recommended. For (item_id) and (category_id), set the same value with the item information uploaded.
    [Renewed]

    [Previous]


  • Product details page
    Set information about your items on the item details page.
    For (item_id) and (category_id), set the same value with the item information uploaded.
    [Renewed]

    [Previous]


  • Cart page
    The recommended number of item information is the same as the number of items processed in the page.
    Up to 10. For (item_id) and (category_id), set the same value with the item information uploaded.
    [Renewed]

    [Previous]


  • Purchase / Application (right before conversion)
    Recommended number of item information is the same as the number of items processed in the page.
    Up to 10. For (item_id) and (category_id), set the same value with the item information uploaded.
    [Renewed]

    [Previous]


  • Conversion page
    The recommended number of item information is the same as the number of items processed in the page.
    Up to 10. For (item_id) and (category_id), set the same value with the item information uploaded.
    [Renewed]

    [Previous]

Target list

The setup of the site retargeting tag to the ad group is required to deliver ads with dynamic ads for display.
To deliver ads to all visitors of the website, set up the default list automatically created when getting the site retargeting tag.

To deliver ads only to visitors of the specified page, create a target list and set it up to the ad group.
Learn more on Create and Copy Target Lists:
Create target list

Note
When creating ad groups for campaigns of dynamic ads for display via API, you can create ad groups without setting up site retargeting, but site retargeting settings are required for ad delivery.
Set up site retargeting after completing the ad group creation.

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