Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Use Dynamic Ads for Display on Campaign Editor

Campaign Editor for Display Ads supports Dynamic Ads for Display.

Before using the Campaign Editor, set audience list and create Item List file. Learn more on following help pages.

Campaign Editor supports the following operations.
Learn more on following topics.

Upload and update Item list

Manual upload
Periodic upload
Edit Item List Name
Delete Item List

Create and Delete Item Set

Create Item Set
Delete Item Set

Create Dynamic Ads for Display campaign, ad group and ads

Create Dynamic Ads for Display campaign
Create Dynamic Ads for Display ad group
Create Dynamic Ads for Display ads

Notes
  • Dynamic Ads for Display is available for specific advertisers. When available, "Item list/ Item set" is displayed in your common library on your Campaign Editor.
  • Data added, changed or deleted in the Campaign Editor are applied to the account data of the Campaign Management tool by uploading. The changes will not be applied to the Campaign Management tool if the Campaign Editor is quit without uploading the data.
    Upload data 

Upload and update Item list

Campaign Editor supports uploading and updating Item List on "Item List" dialogue. Follow the steps below.

Steps
  1. Start Campaign Editor (Display Ads), click “Common Library” at the lower left.
  2. Click "Item list/ Item set" on the left menu.
  3. Click "Item List".
  4. The Item List appears.
    If there is no Item List on your account, click "Yes" for the message "No Item List. Create one?"
  5. Enter the Item List Name and click "OK" to complete.

Manual upload

Uploading and updating specified Item list are available with steps below. Updating Item list is available with same procedure.

Steps
  1. Click "Upload Item List file" on the Item List window.
  2. Item list upload window will appear.
    Click “OK” and select the item list file to add.
    Set up the following items on the Item List Upload window.
    ・Import type

       Select any of the following options.
       - "Update all"
         This option replaces whole of the list with newly uploading file contents. Products not on the newly uploading file will be removed from the list.

     -"Update Partially"
      This option rewrites the difference between the current contents of Item List and on the file to be uploaded. There is no effect on items without change.
     - Error check mode
      Select check box "Enable" for error check, no upload. When this option is selected, Item List file is not uploaded.

  3. Click “Upload.”
  4. The item list file is uploaded.
    If the ”Error check mode" is for "Enable" on step.2, error check process runs.
    The status in detail can be referred on the "Item List" dialogue. Click the "Download Error Information" to download and confirm details if there is an error.
Notes
  • All updates and partial updates are counted separately. You can upload up to 4 uploads each per day. A failed upload is counted as one upload.
  • In Error check mode, uploading is not counted.

Periodic upload (scheduled by FTP)

Data feed directly from the Item List file on advertiser's server by Yahoo! JAPAN Ads system periodically and update Item List with the feed data This upload method will help you if you need to update the current capacity in stock often in order to synchronize to the value displayed on your ads.
Follow the steps.

Notes
Confirm the following requirement for periodic upload via FTP.
  • Put the Item List file on your server.
  • The Item List file can be accessed from outside of your system environment.
    If it requires authentication, prepare ID and password before start using Periodic upload.
Steps
  1. Click "Periodic upload setting" on the Item List window.
  2. Set up the following items on the Periodic Upload setting window.
    ・Item List URL
       Enter the URL of Item List file on your server. The URL needs to start with “ftp://” or “sftp://”, and ending with “.tsv” or “.zip”.
    ・User name
       Enter the user name (ID) to sign in to your server.
    ・Password
       Enter the password to sign in to your server.
    ・Import type
       Select any of the following options.
       - "Update all"
         This option replaces whole of the list with newly uploading file contents. Products not on the newly uploading file will be removed from the list.
      -"Update Partially"
        This option rewrites the difference between the current contents of Item List and on the file to be uploaded. There is no effect on items without change.
    ・Schedule
       Select frequency of Periodic upload. Following options are available as frequency.
     - Hourly
       Select this option to upload twice or more a day. Select frequency from 12 levels : "hourly interval" - "every 12 hours."
     - Daily
       Select this option to upload daily. Specify the designated time of day.
     - Weekly
       Select this option to upload weekly on the scheduled day of the week, and time of day. Specify the designated day of week and time of day.
    ・Status
       Select “Active” in usual case.
    If you need to stop uploading after setting the Periodic upload, select “Inactive” option.
    Notes
    All updates and partial updates are counted separately. You can upload up to 4 uploads each per day. When select "Hourly" option, make sure whether the setting exceeds the maximum 4 uploads per day or not.
    Example: If you set "Every 2 hours", the system uploads on 0:00am, 2:00am, 4:00am, 6:00am as for Periodic upload. However after 6:00am, no upload occurs since it has done 4 uploads per day.
  3. Click “OK.”
    The status of uploading can be seen on Upload history. Reconfirm whether the uploading occurs on designated frequency or schedule after complete setting.
Tips
  • Before starting Periodic upload, checking whether there is any change on Item List file after the last upload will be processed. If there is no change on the file, Periodic upload does not occur. The number of uploads does not count.
  • Using the setting of Periodic upload, "Upload now" process which can upload the file immediately is also available. It will help you if you need to apply the latest capacity in stock or updated price for products on your website.
    To process "Upload now", click the "Upload now" button besides the "Periodic upload" field, then click "Submit" button after confirming the specification.
    Up to 4 times of "Upload now" are available per day. This number of uploads is included in the counts of manual uploads.

Edit Item List Name

Click ”Change Item List Name” on the Item List window. Enter the new name on ”Item List Name” field, then click ”OK.”

Delete Item List

Before deleting Item List, delete all Dynamic Ads for Display campaigns. In addition, don’t leave editing data on the Campaign Editor.

You can delete Item List when there is no Dynamic Ads for Display campaign, ad group or ad.

Create and Delete Item Set

You can sort items in the Item List with Item Set on Dynamic Ads for Display. You can create and deliver ads of items that has different categories or targeting by ad group unit by setting up the Item Set to the ad group.

Up to 30 Item Sets are available per account. Follow the steps below to create and delete Item Set.

Create Item Set
Delete Item Set

Notes
  • When you create Item List, the default Item Set is automatically created. You can't delete default Item Set that includes all items in the Item list.
  • You can't edit the Item Set. Delete the Item Set created and create a new one.

Create Item Set

Steps
  1. Start Campaign Editor (Display Ads), click “Common Library” at the lower left.
  2. Click “Item list/ Item sett” on the left menu of Common Library window.
  3. Click “Create Item Set.”
  4. Item set field is added at the bottom of data area, set each item in the data details area or data area.
    ・Item Set Name
    Enter the name of Item Set up to 50 characters.
    ・Item Set conditions
    Specify the item, details, and how they match with the rule. Up to 10 rules are available per Item Set.
    Click "Details" to select following items.
    -Click "Category ID" and select the item.
    -Enter or select details for condition
    -Click "equals" and select how they match the rule.
    Settings vary depending on the items. Learn more about “Available items for item list rule.” 
    Click "Add condition" to add condition. You can combine OR condition and AND condition.
    *To add OR condition (meeting one or more rules), click "+ Add rule" in the gray background.
    *To add AND condition (meeting all of the rules), click "+ Add rule" under gray background.
  5. When the error in red disappears, adding condition is completed.

Item Set created must be set up to the ad group. See also the following help pages.

Delete Item Set

Steps
  1. Start Campaign Editor (Display Ads), click “Common Library” at the lower left.
  2. Click "Item list/ Item set" on the left menu.
  3. Select Item Set to delete and click "Delete."
Notes
  • You cannot delete default Item Set.
  • Item Set which has already been setup to ad group cannot be deleted. Before deleting, you need to release the setup to ad group.

Create Dynamic Ads for Display campaign, ad group and ads

After review completes on uploaded Item list, you can create campaigns, ad groups, and ads with Dynamic Ads for Display .

Create Dynamic Ads for Display campaign

Select following items when creating a campaign.

  • Campaign goals
    Select “Item list promotion.”

Learn more on how to “Create campaigns (Campaign editor) .”

Create Dynamic Ads for Display ad group

Create an ad group under the campaign you created in the preceding step.
Set following items when creating an ad group.

  • Item Set
    Click "Select Item Set" and select Item Set to set up. Click the "OK" button. If you have not yet created the Item Set, set up "Default item set."
  • Audience list
    Set the audience list created on the Audience list window. "Allow (display ads)" audience list is required. Note that the Audience list (Similar) is not available for Dynamic Ads for Display.
    See the following help page to learn details of Audience list targeting.
    Create ad group 
    Set up audience list targeting 
    Audience list targeting 
Tips
When create and deliver different ads for each Item Set, set up targeting such as age, gender, location depending on the contents of ads.

Create Dynamic Ads for Display ads

Create ads under the ad group created on the preceding step. Refer to the following when creating an ad 

Notes
Created ads are subject to editorial review.

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