Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

What is Dynamic Ads for Display

YDN Dynamic Ads for Display automatically creates and delivers ads based on user’s behavioral property. It can display various ads dynamically based on the interests and concerns of the browsing user.

Sample image of Dynamic Ads for Display
Before start using Dynamic Ads for Display
How ads are delivered

Advantage of Dynamic Ads for Display

Dynamic Ads for Display automatically creates and delivers ads based on user’s behavioral property. It can display various ads dynamically based on the interests and concerns of the browsing user.
It can also suggest the most suitable product for the user, even if the user has not seen the product, by analyzing the behavioral history of a similar users' information.
Ad delivery will become available with Targeting setting (by gender, age, etc.) for users and for various categories and price zones by each ad group.
By using this feature, a powerful advertising effect can be expected on the website for large number of products such as e-commerce site, travel reservation and real estate.

Note
  • Dynamic Ads for Display is an ad distribution type provided only for some customers._ This feature is available on [Tools] tab > [Item List] menu on the Campaign Management Tool.
  • Dynamic Ads for Display is not available for some business industries and categories. Learn more about details on the following guideline page.
    Ad placement restrictions and Sales restrictions
  • Dynamic Ads for Display is available on ‘standard’ campaign. This is not available on ‘Mobile App’ campaign.
Tips
Dynamic Ads for Display is delivered to PC Brand Panel placement for some customers.
  • Learn more on PC Brand Panel (Dynamic Ads for Display).
  • For campaign goal “Item list promotion” in Display Ads (Auction), the ads will be delivered to PC Brand Panel placement. You can't specify PC Brand Panel as placement.


Sample image of Dynamic Ads for Display

Dynamic Ads for Display automatically creates ads suitable for the websites and for the devices (PC, Smartphone, Tablet) the user is browsing. Ads are displayed in various formats with multiple sized images and product variations combined. See sample image of displaying ads.
(*) Screen images are for illustration purposes only.

  • vertical
  • horizontal
  • slide
  • focus
  • Timeline
Tips

Creative Simulator for Dynamic Ads for Display will help you to check how the ad is displayed. Use the simulator tool below to check how the ad is displayed.
  Creative Simulator (only in Japanese version)


Before start using Dynamic Ads for Display

You need to prepare the followings to start using Dynamic Ads for Display.

  • Setting of Site retargeting
    Enter Product ID and other information required for Dynamic Ads for Display on site retargeting tag. Since the data storing process on site retargeting takes time, we recommend you to put the tag on your website as early as possible.
    See the following page for details on the site retargeting function.
     Basics of Site Retargeting and Setting Flow
  • Product information to be added on Item List file
    The information such as item name and destination URL are required. To display image on your ads, you need to upload images on your website in advance.
Note
There may be up to 50 QPS access to the specified Image URL for image acquisition after uploading the item list file.

How ads are delivered

Overview of steps to start using Dynamic Ads for Display are as follows. Click and refer each help page to learn more details.

  1. Set site retargeting, or add required information for Dynamic Ads for Display on the site retargeting tag currently used.
    Site retargeting on Dynamic Ads for Display
  2. Create Item List file
    Create Dynamic Ads for Display Item list
  3. Upload Item List file
    Upload and update Dynamic Ads for Display Item list
  4. Create Item Set
    Item Set on Dynamic Ads for Display
  5. Create Dynamic Ads for Display campaign, ad group, and ads

Refer to the help page below for details as well.
 Use Dynamic Ads for Display on Campaign Editor