Connect impression data to tracking tools

*Connecting impression data to tracking tools are available for specific advertisers.

You can connect your impression data to the tracking tools. Install a tracking tool and set the impression beacon URL.

Tool provider	Tool
INTAGE Inc.	I-SSP, Ad Trace Panel
KANTAR JAPAN	Brand LIFT INSIGHTS
Video Research Ltd.	VR measurement tag
Video Research Interactive Inc.	Interactive Tracker Next
Macromill, Inc.	Access Mill
Sizmek Technologies Inc.	Sizmek MDX,Sizmek SAS
Cinarra Systems Japan	Real Sight
DoubleVerify	DV Authentic Ad
Flashtalking	Flashtalking
Google	Campaign Manager 360
Integral Ad Science(IAS)	Campaign Monitor

*As of September 2021.

Common parameters for all tools

Parameters for Cash Busting

*Ask your vendor whether this parameter is necessary, and how to place it.

XXX=__timestamp__

*Description other than above, such as_'XXX=[timestamp]' is invalid.

*Available tools and parameters may change without prior notice.

To connect impression data to the tracking tools you must confirm and agree to the Agreement on Handling of Measurement Data (Japanese) in advance.

On the account list, click the "Settings" besides the account to be edited."
On the "Account Information" view, click “Edit” button at the top.
From the "Other" section, confirm the Agreement on Handling of Measurement Data (Japanese) and select "Agree with Agreement on Handling of Measurement Data (Japanese) and use measurement tag," then click "Save."

Add the impression beacon URL when you create ads in the Campaign Management Tool.

Impression Beacon URL: Enter the URL provided by your tool supplier.

Note
You can use half-width numbers, characters, and symbols (following RFC3986) in the beacon URL. Japanese URLs are unavailable. Encode the symbols in the URLs (other than parameters for tracking). We don't support settings or providing the beacon URL. Ask your tool provider.