Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Connect impression data to tracking tools

* Connecting impression data to tracking tools is available for specific advertisers.

You can connect the 'impression data of the ad' to the impression data of the tracking tool on YDN. Install the tracking tool and set the Impression Beacon URL.

See following details on connecting impression data with tracking tools.
How connecting impression data with tracking tool works
Tools that can connect to Impression data
Agreement on Handling of Measurement Data (Japanese)
Create Ads page settings

How connecting impression data with tracking tool works

Tools that can connect to Impression data

Tool provider Tool
INTAGE Inc. I-SSP
KANTAR JAPAN Brand LIFT INSIGHTS
Video Research Ltd. VR measurement tag
Video Research Interactive Inc. Interactive Tracker Next
Macromill, Inc. Access Mill
Sizmek Technologies Inc. Sizmek MDX,Sizmek SAS
Cinarra Systems Japan Real Sight
Nielsen Digital Co., Ltd. Nielsen Digital Ad Ratings
Brand lift Plus
Integral Ad Science(IAS) Campaign Monitor
Google DoubleClick Campaign Manager
Flashtalking Flashtalking

*As of November 2020.


Common parameters for all tools

Parameters for Cash Busting

*Ask your vendor whether this parameter is necessary, and how to place it.

XXX=__timestamp__

*Description other than above, such as_'XXX=[timestamp]' is invalid.


*Tools that can connect to measurement data and parameters that can be used may change without prior notice.

Agreement on Handling of Measurement Data (Japanese)

To connect impression data to the tracking tools you must confirm and agree to the Agreement on Handling of Measurement Data (Japanese) in advance.

Steps
  1. Click the account's "Account Settings" at the top of "Campaigns" page.
  2. On "Account Settings" page, click the "Change Account Settings" button at the bottom.
  3. Confirm the Agreement on Handling of Measurement Data (Japanese) from "Measurement tag setting" in the "Other" column. Enable the checkbox of "Agree with Agreement on Handling of Measurement Data (Japanese) and use measurement tag" and save.

Create Ads page settings

Set the following when creating ads on the Campaign Management Tool.

Impression Beacon URL: Enter the URL issued by your tool supplier.

Note
  • Only half-width alphanumeric characters and half-width symbols (symbols conforming to RFC3986) can be used in the beacon URL. Japanese URL cannot be used.
  • Yahoo! JAPAN does not support specification and settings such as setups and issuing of Beacon URL of tools to connect impression data. Please contact your tool supplier.