Yahoo! JAPAN Ads

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Targeting with Custom List

On Display Ads you can connect an original user list accumulated and analyzed by the advertiser and use it to deliver ads to users included in the list.
The connected custom list data will be stored in the Target List (Custom) created in advance  and can be set as target.

Tips
You will need a data connecting tool such as Yahoo! JAPAN DMP to use this feature.
Contact us for the latest data connecting tools available from the following inquiry form page.
*When using Data connecting tools other than Yahoo!JAPAN DMP, the list that can be connected to Display Ads is the custom list of app users only.
Inquiry form page

Check the following for details on how this feature works and values needed when setting the data connecting tools.

How ad delivery works when connecting the Custom List to Display Ads
Values needed for setting data connecting tools
Duration of Target List (custom)

How ad delivery works when connecting the Custom List to Display Ads

  1. Connect the original user list (custom list) accumulated and analyzed by the advertiser to the data connecting tool.
    Tips
    A data connecting tool is required. Settings and spec details of the data connecting tools are out of scope for Yahoo! JAPAN support. Please contact your tool vendor.
    Note
    When using Data connecting tools other than Yahoo! JAPAN DMP, the list that can be connected to Display Ads is Custom List of App users only. For this reason ad delivery is for app only and no delivery to web sites.
  2. Custom list will be connected to Display Ads from data connecting tool.
    Tips
    Creating a 'Target List (Custom)' on YDN is required to store the connected custom list data.
    Note
    If you set the target list (custom) with tools other than Yahoo! JAPAN DMP, it will not deliver ads to website. Therefore ads will not be delivered when the target list (rules) with rule type specified as "referrer URL" and "URL" is combined with "AND" condition. 
    What is Target List
    Create Target Lists
  3. Ads will be delivered to users on the Custom List.
    Tips
    You need to set up "Target List (custom)" to ad group to deliver ads.
    Target List set to Ad Group

Values needed for setting data connecting tools

If you connect Custom list to Display Ads using data connecting tools, setting a value on Display Ads may be required for tool’s setting. Follow the steps below to confirm the main setting values.

Check the value on the Campaign Management Tool

  • Retargeting ID
    1. Click the "Tools" icon at the right top
    2. Select "Target Lists" in the common library.
    3. Click the "View tag and ID" button, then check the value of "Custom Audience ID (Retargeting ID)"

  • Target List ID
    1. Click the "Tools" icon at the right top
    2. Select "Target Lists" in the common library.
    3. You can check the "Target list ID" in the list view of target lists.

Duration of "Target List (custom)"

The duration of "Target List (custom)" can be set on "Duration of configured data" of create/edit Target List page.

"Duration of configured data" is the item which enables you to specify how long the Reaches are alive after Custom List is connected to Display Ads. The time frame can be set from 1 day to 60 days.

From Setting to Ad Delivery

_ActionNumber of reaches on "Target List (custom)"Ad delivery
2018/9/1
  • Create "Target List (custom)’"with "10 days" on "Duration of configured data."
  •  Custom List with 3,000 reaches have been connected.
  • Setup "Target List (custom)" to ad group.
Showing "3,000"Start ad delivery
2018/9/10-Showing "3,000"Delivering ads
2018/9/11-Showing "0"
*Duration period 10 days is expired.
Ended ad delivery
Tips
  • Duration of configured data’ is max. 60 days after connecting custom list completes. If you use the same custom list even after 60 days  from connection, you need to reset  the connection to Display Ads from Custom List.
  • Note that duration period can be updated within 60 days after connecting custom list. Be aware that if you edit settings as the following example, ads will not be delivered.
    Example
    Nov 1 : Custom list connected (Duration : 50 days)
    Nov 15 : Change the duration to "10 days"
    >> Since it’s already past more than 10 days, ads will not be delivered after the duration change.
  • Learn more details of "Duration of configured data2 on the following page.
    Create Target Lists
  • Learn more details of other than "Target List (custom)" on the following help page.
    Reach Status and Duration
Note

Data format of Custom List connected to Display Ads, settings and spec of data connection tracking tools are out of scope of Yahoo! JAPAN service. Contact your tool vendor.