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Link customer data using data-connecting tool and create audience list

You can use the user list data you stored and analyzed for ad delivery for Display Ads.

The connected list data is stored in your audience list.

Tips
To connect data, you must use a data-connecting tool.
Contact us to find the available data-connecting tools.
Inquiry form

See details of this feature in the following sections:

How ad delivery works when connecting the list data to Display Ads
How to check ID for setting up data-connecting tools

How ad delivery works when connecting the list data to Display Ads

  1. Connect the original user list stored and analyzed by the advertiser to the data-connecting tool.
    Tips
    You must use a connecting tool. We don't support the tool's format, list, specifications, etc. Ask the tool provider.
  2. Tips
    • To store your list data, create an audience list (custom).
      What is audience list
      Create audience list
    • The valid duration of data connection in the audience list is up to 60 days. To continue using the same list of data, you must connect data again.
      The user size of the similar user list becomes zero 28 days after you import customer data. (Similar users count in the base list when it exceeds 100 in the past 28 days.) To avoid this, import again within 28 days when you create a customer-data list to use an audience list based on similar users.
      For more details, see Valid duration of data connection.
  3. The audience in your list sees your ad.
    Tips
    You must associate your audience list with your ad groups.
    Set audience list to ad group

How to check ID for setting up data-connecting tools

When connecting your data, you may need the ID of Display Ads. 
How to check ID for setting up is as follows:

Check the ID on the Campaign Management Tool

  • Retargeting ID
    From the top bar, click Tools>Audience list in the common library.
    From the side menu, click "Audience source."
    Click "View tag and ID."

  • Audience list ID
    From the top bar, click Tools>Audience list in the common library.
    "Audience list ID" appears in the list.
Note

We don't support the tool's format, list, specifications, etc. Ask the tool provider.

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