Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Deliver ads based on app event information

You can deliver Display Ads based on the event information (such as in-app user actions) in the advertiser's app.
Create an audience list that links event information occurring in your app to Display Ads via the app tracking tool.
By setting the audience list you created to an ad group, you can deliver ads to app users based on app event information.

Tips
  • Implement an app tracking tool to deliver ads using app event information.
  • You can only deliver your ads to apps, not websites, using this feature.
  • Targeting features based on app event information are available through this feature. Conversion tracking is not available.
  • See the following help page to learn how to use it:
    Steps to use targeting feature based on app event information

See the following section for samples using this feature and app tracking tools:

Samples using this feature
How targeting using app event information works
List of available app tracking tools

Samples using this feature

1:Mobile app campaign
Exclude users who already have the app and deliver ads that encourage new users to install the app.
 
2:Standard campaign
Deliver ads announcing a gift campaign to users who purchased a product using the app.

How targeting using app event information works


You can store the events that occurred within the app by integrating the *SDK provided by the app tracking tool vendor. The stored event information will link to Display Ads via the app tracking tool. 
*The SDK is a package of bundled programs used to develop the software.

List of available app tracking tools

App tracking tools that can link data with Display Ads are as follows.

VendorTools
adjust KKAdjust
AppsFlyer
AppsFlyer
SingularSingular
Branch Metrics
Branch Universal Ads

*As of November 2021
*Information may change without prior notice.

Note
Yahoo! JAPAN does not support specifications and settings such as setups and SDK integration for app tracking tools. Contact your tool vendor for more information.

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