Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Auto Bidding type "Target ROAS"

Auto Bidding type "Target ROAS" will automatically adjust the bid, in order to maximize the value per conversion, keeping the ROAS at your target level.
With standard bidding, the auto bidding type "Target ROAS" can be set as an option of "Maximize conversion value."

Tips
  • Currently, when selecting "Maximize conversion value" with standard bidding, "Target ROAS" is a required setting. After starting "Maximize conversion value,"  "Target ROAS" will become an optional setting.
  • After September 27, 2021, when setting "Target ROAS" as an option of "Maximize conversion value," "Maximize conversion value (Target ROAS)" will be shown on the "bidding method" field of the campaign list view.
    And the target value can be checked on the list views.
    Note, the item on the performance report shows "Maximize conversion value."


Learn about details of "Target ROAS" with the following description.

Suitable purpose
Bid adjustment process
Combination with other bids
Remarks
Setting items

Suitable purpose

In case when there are multiple services/products with various price zones/margins however to maximize the total value regarding the difference between the value of a conversion.

Example
  • Target ROAS has been determined.
  • The profit ratio varies among products and services.
    When several products and services with a different price range on a single website, the target CPA will vary. By determining target ROAS, it will become available to maximize target ROAS for every product and service with various target CPA.
  • Using importing offline conversion feature
    For multiple conversion points set both online and offline, bid adjustment regarding the various values is available.
Tips
"ROAS (Return On Advertising Spend)" means the ratio of expected value per conversion per 1 JPY you have spent on advertising.

Bid adjustment process

  • The bid will be calculated to maximize the value of conversion, for the specified average of ROAS.
  • Several real-time information such as devices/browsers/location/hours will also help the process of bid adjustment within the bid limitation every time when ad auction occurs.
  • When the Target List of Site Retargeting is enabled for the ad group with the auto bidding setting, the bid adjustment will be processed considering whether the user is on the Target List or not.
  • Setting “Target ROAS” is available on the following component levels.
    For Standard bidding: campaign, ad group
    * If you don't set individual targets for your ad group, the target set in the campaign's bidding will be applied.
    For Portfolio bidding: campaign only

Combination with other bids

The bid adjustment rate by each Targeting setting is invalid. However the setting is valid only when you set the Bid Adjustment for each device as “Decrease by: -100%,” it works not deliver your ads to the specified device.

Remarks

  • When you set auto bidding with “Target CPA” for your Campaign or Ad Group, it requires you to meet certain conditions.
    Requirements for auto bidding settings
  • For the mobile app download campaign which you specified as “iOS,” this auto bidding type is not available.
  • It may take a day until the auto bidding setting is available for your campaign or ad group after you create the auto bidding setting.
  • Only for “Standard bidding,” “Target ROAS” can be set on an ad group level.
    When choosing “Portfolio bidding,” the individual target value for the ad group is not available.

Setting items

■Standard bidding

  • Target ROAS (required)
    Enter the target value of advertising cost-effectiveness by referring to the past performance. Set within the range of 1 to 100,000%.
    Tips
    You can calculate the reference value of advertising cost-effectiveness by "value of conversion" ÷ "total cost" x 100 in the performance report. If the target value is either too high or too low, ad delivery opportunities will be limited, so it is recommended to make adjustments while checking the ad delivery status after setting.


■Portfolio bidding

  • Auto Bidding Name (required)
    Enter the name to specify the Auto Bidding. It needs to be a unique name in the account.
  • Target ROAS
    Enter the target value of advertising cost-effectiveness by referring to the past performance. Set within the range of 1 to 100,000%.
    Tips
    You can calculate the reference value of advertising cost-effectiveness by "value of conversion" ÷ "total cost" x 100 in the performance report. If the target value is either too high or too low, ad delivery opportunities will be limited, so it is recommended to make adjustments while checking the ad delivery status after setting.
  • Types of bid limit
    You can specify both values of the upper and lower limit. In order to maximize the effect of the auto bidding, we will recommend not to enable both limits.
  • Bid upper limit
    Select either option.
    – Do not set Bid Limit (recommended): means do not set the max bid
    – Set Bid Limit: set the max bid between 1 JPY to 80,000 JPY.
  • Bid lower limit
    Select either option.
    – Do not set Bid Lower Limit (recommended): means do not set the bid floor
    – Set Lower Bid Limit: set the min bid between 1 JPY to 80,000 JPY.
Tips
We recommend you not to change the auto bidding type for about two weeks once you specify because it requires time for the effect of the auto bidding to appear.


Learn about the steps in detail on the following help topic.
Bidding setting on Campaigns
Create Portfolio bidding in advance

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