Yahoo! Ads

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Edit Ad Display Option

You can follow the steps below to edit the existing Ad Display Options.

Tips
  • The statistics of the edited Ad Display Option will be carried over.
  • You can edit items which have already been reviewed.
Note
  • Edited QuickLink Text, QuickLink description, Landing Page URL, Smartphone Landing Page URL, Tracking URL, Custom Parameter, Phone number, Callout Text, Category Text and Text will be displayed once after editorial review complete. Note that they are not displayed when declined.
  • Edited Focus Device, Schedules, Day of Week /Hours will be applied just after the data saved.
  • Also please note that if you edit items to be reviewed (ex. QuickLink Text, QuickLink description, Landing Page URL, Phone number ) and not to be reviewed (ex. Focus Device, Schedules) together, non-review items are applied soon and they do not get back even if something declined on review.

 

Edit a single Ad Display Option

Steps
  1. Click the [Search Ads] tab of the Campaign Management Tool.
  2. Click the [Administration] tab, then Click the appropriate account name to edit on the Account List.
  3. From "Select Items" in the middle of the page, click the [Ad Display Option] sub-tab, then select QuickLinks or Call Extensions.
  4. Click the 'Option List' sub-tab, then click the balloon icon on the left end of the Ad Display Option which you edit.
  5. Click the 'Edit' link on the left top of the displayed dialog.
    * Items on the displayed dialog will be varied by QuickLinks/Call Extensions which you edit.

    Tips
    The clickable link to edit is not displayed for the Ad Display Option which has not completed review.
  6. Edit each items required on the displayed page, and click the [Save Change] button.
    * Items on the displayed dialog will be varied by QuickLink Options which you copy.
  7. Review the result whether the edited Ad Display Option has been saved on the "Option List" sub-tab.

 

Edit Ad Display Options in bulk

Steps
  1. Click the [Search Ads] tab of the Campaign Management Tool.
  2. Click the [Administration] tab, then click the appropriate account name to edit on the Account List.
  3. From "Select Items" in the middle of the page, click the [Ad Display Option] sub-tab, then select QilckLink Options or Call Extensions.
  4. Click the 'Option List' sub-tab, then click the "Create and Edit Options" button, then click "Create in bulk".
  5. On the Ad Display Options Edit in bulk page, enter items with tab-separated format.
    See the items in details and entry samples on the following pages;
    - Edit QuickLinks in bulk
    - Edit Call Extensions in bulk
    - Edit Callout options in bulk
    - Edit Category Text in bulk
    *The sample page design for QuickLinks as follows. Items displayed vary with the selected Ad Display Options.
  6. Click the [Save Change] button to save entered information.

<Edit QuickLinks in bulk>
1.According to the “Data entry specifications for QuickLink Option”, enter required items for QuickLink Option, one per one line, delimiting tab.
* Creating ad in non-upgraded URL format has been sunset on September 1, 2016. All of ads are created in Advanced URL format.
2.Click the [Create] button.

Data entry specifications for QuickLink Option

  item required? max length, and specification how to count characters
1 QuickLink Text Yes within 25 characters (half-width 25 characters, full-width 12 characters)

Count full-width and half-width kana character as 2,
count half-width alpha numeric character as 1.
2 QuickLink URL No Leave a blank
*Because of data format matter, you have to leave this item. When you enter data, double tabs follow after QuickLink Text. Please make sure the sample below.
3 Focus Device No
(optional)
Enter any of the following items:
-“No priority” (or leave as blank. Means same.)
-“Smartphone”
4 Ad Display Option ID Yes Enter ID in half-digits
*See the Tips at the page bottom for how to know the Ad Display Option ID.
5 Start Date No
(optional)
  • delimited by slush ‘/’ symbol
  • in half-digits

example:
2016/1/1 , 2016/11/11

6 End Date No
(optional)
7 Day of Week/ Hours No
(optional)
Day of Week: Start with capital alphabet
Hours: 24hour-cycle type, by 15mins/unit
  • in half-digits
  • Enter the setting in the following format, (Multiple settings have to be delimited by semi-colon ‘;’)
    example:
    (Monday[9:00-18:15]); (Tuesday[10:45-18:00]

)

8 Landing Page URL Yes within 1024 byte Count half-width character as 1 byte,
count full-width character as 3 bytes.
9 Smartphone
Landing Page
URL
No
(optional)
10 Tracking URL No
(optional)
11 Custom
Parameter
No
(optional)
Enter in the following format.
{_ key}=value
– key : parameter name
– value : value[example : in case with 3 Custom Parameters]
{_ key1}= value1 {_ key2}= value2 {_ key3}= value3
*To be separated by a single space character ” “.
*Japanese characters are supported for the value.
Count half-width character as 1 byte,
count full-width character as 3 bytes.
12 QuickLink description 1 No
(optional)
Up to 35 half-witdh characters, up to 17 full-width characters Count full-width character as 2bytes,
count half-width alpha numeric character as 1byte.
13 QuickLink description 2 No
(optional)
Up to 35 half-witdh characters, up to 17 full-width characters Count full-width character as 2bytes,
count half-width alpha numeric character as 1byte.


How to delimit with tab
-To setup all items:

QuickLink Text(tab)(tab)Focus Device(tab)Ad Display Option ID(tab)Start Date(tab)End Date(tab)Day of week / Hours(tab)Landing Page URL(tab)Smartphone Landing Page URL(tab)Tracking URL(tab)Custom Parameter(tab)QuickLink description 1(tab)QuickLink description 2

<Data entry example>
Text1  No priority 10001 2016/1/1 2016/12/31 (Monday[9:00-18:15]);(Tuesday[10:45-18:00]) http://sample1.com  http://sample2.com http://sample3.com {_ key}=value QuickLink description 1 QuickLink description 2


-Not to setup part of items 
(e.g.) No settings for the following items:
QuickLink Text(tab)(tab)Focus Device(tab)Ad Display Option ID(tab)Start Date(tab)(tab)Day of week / Hours(tab)Landing Page URL
<Data entry example>
Text2  Smartphone 10002 2016/1/1  (Monday[9:00-18:15]);(Tuesday[10:45-18:00]) http://sample1.com

Note
On these examples, each items are tab-separated, not with space-separated.

 

<Edit Call Extensions in bulk>
1.According to the “Data entry specifications for Call Extentions”, enter required items for Call Extentions one per one line, delimiting tab.
2.Click [Create] button.

Data entry specifications for Call Extensions

  item required
?
specifications
 1 Phone number Yes Follow the Ad Insertion Rules
 2 Ad Display Option ID Yes Enter ID in half-digits
*See the Tips at the page bottom for how to know the Ad Display Option ID.
 3 Start Date No
(optional)
  • delimited by slush ‘/’ symbol
  • in half-digits

example:
2016/1/1 , 2016/11/11

 4 End Date No
(optional)
 5 Day of Week / Hours No
(optional)
Day of Week: Start with capital alphabet
Hours: 24hour-cycle type, by 15mins/unit
  • in half-digits
  • Enter the setting in the following format, (Multiple settings have to be delimited by semi-colon ‘;’)
    example:
    (Monday[9:00-18:15]); (Tuesday[10:45-18:00])


How to Tab-delimited

-To setup All items:
Phone number(tab)Ad Display Option ID(tab)Start Date(tab)End Date(tab)Day of Week / Hours
<Data entry example>
0120-000-002 20001 2000/1/1 2000/12/31 (Monday[9:00-18:00]) ;(Sunday[9:00-18:00])

-Not to setup any optional items (e.g. Setting no End date):
Phone number(tab)Ad Display Option ID(tab)Start Date(tab)(tab)Day of Week / Hours
<Data entry example>
0120-000-003 20002 2000/1/1  (Monday[9:00-18:00]) ;(Sunday[9:00-18:00])
*On these examples, each items are tab-separated, not with space-separated.

 

<Edit Callout option in bulk>

  1. According to the “Data entry specifications for Callout” below, enter required items for Callout options one per one line, delimiting tab.
  2. Click [Create] button.

Data entry spec for Callout

  item required? specification how to count characters
1 additional text Yes Follow the Ad Insertion Rules Counting a full-width and a half-width character as 2, and a half-width alpha-numeric as 1.
2 Focus Device No (optional) Enter any of the following information:
-“no priority” or blank
-“Smartphone”
*”no priority” and blank are considered same meaning on this item.
-
3 Ad Display Option ID Yes Enter with half-width character
*Learn about how to confirm this ID with 'Tips' information at the bottom of this page.
-
4 Start date No (optional)
  • delimited by slush ‘/’ symbol
  • in half-digits

example:
2016/1/1 , 2016/11/11

-
5 End date No (optional) -
6 Day of week/hours No (optional) Day of Week: Start with capital alphabet
Hours: 24hour-cycle type, by 15mins/unit
  • in half-digits
  • Enter the setting in the following format, (Multiple settings have to be delimited by semi-colon ‘;’)
    example:
    (Monday[9:00-18:15]); (Tuesday[10:45-18:00])
-

How to delimit with tab

-To setup All items:
Text(tab)Focus Device(tab)Ad Display Option ID(tab)Start date(tab)End date(tab)Day of week/hours
[sample]
New Smartphone 30001 2016/1/1 2016/12/31 (Monday[9:00-18:00]) ;(Sunday[9:00-18:00])
*Note, tab delimited.

-Not to setup any optional items (e.g. Setting no End date):
Text(tab)Focus Device(tab)Ad Display Option ID(tab)Start date(tab)(tab)Day of week/hours
[sample]
New Smartphone 30002 2000/1/1  (Monday[9:00-18:00]) ;(Sunday[9:00-18:00])
*On these examples, each items are tab-separated, not with space-separated.

 

<Edit Category Text in bulk>

Steps
  1. Follow the steps below and enter necessary setting items for Category Text separated by tabs.
  2. Click the [Create] button.

    Specifications

      Item name Specification in detail
    Category Text Enter one of the following. The texts other than the following will not be recognized as Category Type.
    [Entry Specification]
    Amenity, Brand, Course, Degree Program, Destination, Featured Hotel, Insurance Coverage, Model, Surrounding Area, Service, Program, Style, Type
    Text 1 Enter the text that should follow the Category. Up to 25 characters are available (Counts full and half width kana as 2 characters, and half-width alphanumeric as a character).
    You must enter texts 1-3, but can skip after text 4.
    3 Text 2
    Text 3
    Text 4
    Text 5
    Text 6
    Text 7
    Text 8
    10 Text 9

    11

    Text 10
    12 Focus Device Enter 'Smartphone' to prioritize the text to be displayed on the smartphone.
    If there is no priority, keep it blank or enter 'no priority'.
    13 Ad Display Option ID Enter the ID of Category Text to be edited with half-width character.
    14 Start Date Enter 'yyyy/mm/dd' format (4-digit year, 2-digit month, 2-digit day separated by slash (/)) in alphanumeric characters.
    E.x.
    2018/4/25 (for April 25, 2018)
    2020/10/20 (for October 20, 2020)
    15 End Date
    16 Day of Week / Hours

    Enter the day of week / hours in alphanumeric characters in the format below.
    Day of week: Enter in English; capitalize the first letter
    Hours: 24 hours, every 15 minutes

    Specify Day of Week / Hours as follows: If there are several entries, separate them using semicolon (;).
    (Day of week [Start time - End time]);(Day of week [Start time - End time]);
    E.x.
    (Monday[9:00-18:15]);(Tuesday[10:45-18:00])


    How to user tabs
    • To set all items:
      Category (tab) Text1 (tab) Text 2(tab)Text 3(tab)Text4(tab)Text5(tab)Text6(tab)Text7(tab)Text 8(Text)Text9(tab)Text10(tab)Priorized device(tab)Start date(tab)End date (tab) Day of week/Hours
      *Example:
      Course Marketing Management Strategy Organization Strategy Finance Quantitative analysis International Business Human Resource Management Brand Strategy Media Overview Business Management Smartphone 2018/04/25 2019/03/31 (Monday[9:00-18:00]);(Tuesday[10:45-18:00])
    • Do not set optional items (e.x. texts 4-10 and the end date should not be set):
      Category (tab) Text 1(tab) Text 2(tab)Text 3 (tab) (tab) (tab) (tab) (tab) (tab) (tab) (tab) Prioritized Device (tab) (tab)(tab) Day of week/Hours
      Example:
      Course Marketing Management Strategy Organization Strategy Smartphone 2018/4/25 (Saturday[19:15-23:45]);(Sunday[19:45-23:00])
      *Use a tab to separate items instead of a space.
_
Tips

How to find the Ad Display Option ID:
On "Analytics" or "Option List" page, you can see the Ad Display Option ID. Also you can find the ID on the file downloaded from the "Option List" page.

See details on how to download on the following topic.
Download Ad Display Option