Yahoo! Ads

Yahoo! Ads Help

What's Advanced URL

Our Search Ads have started to ad delivery of Advanced URL system on April 13, 2016.

Advance URL system is the latest URL management method, which enable you to manage Destination URL information and Tracking information separately to realize you effective management of advertising campaign. And it also considers to make the advertisement market healthier.

Both of "Advanced URL format" and "Extended Text Ad" are type of format provided by "Advanced URL system".
  • According to the upgrade to Advanced URL system, creating ads/keywords/QuickLinks in former URL format have been sunset on September 1, 2016. And the ad delivery based on those former components have stopped on February 2017.
  • Since "Advanced URL format" has been sunset on March 8, 2017, please use "Extended Text Ad" for your campaign.