Yahoo! Ads

Yahoo! Ads Help

Top of Page Bid Estimate

The Top of Page Bid Estimate is a function that estimates the required bid to display your ad high up on the first page of search results on Yahoo! JAPAN main search.
The Top of Page Bid Estimate is based on the Keyword quality and etc.
*The Top of Page Bid Estimate is only a projection and is not guaranteed.
*The Top of Page Bid Estimate may not be displayed for Keywords which do not have enough past performance data.

You can review the Top of Page Bid Estimate by the following.

  1. How to review on the Keyword List of the [Campaigns] tab.
    1-1. How to display the data item “Top of Page Bid Estimate” on the Keyword List.
    1-2. How to review the data item “Top of Page Bid Estimate” on the Keyword List.
  2. How to create the Keyword Report including the data item “Top of Page Bid Estimate”

1. How to review on the Keyword List of the Campaigns tab

1-1. How to display the data item “Top of Page Bid Estimate” on the Keyword List.

*If you can see the Top of Page Bid Estimate on the Keyword List, please see the next context “1-2. How to review the data item “Top of Page Bid Estimate” on the Keyword List”.

Steps
  1. Click the [Search Ads] tab of the Campaign Management Tool.
  2. Click the [Campaigns] tab.
  3. Click the [Keyword] sub-tab from "Select Items".
  4. Click the [Display] button in the middle of the screen, then select the "Edit Display Items" from the pulldown menu.
  5. Enable the checkbox of the “Top of Page Bid Estimate” on the “Edit Items Displayed” page.
  6. From "Sort Items", you can change the order of the items that are set to be displayed by drag and drop.
  7. Click the [Apply] button, then you can see the Top of Page Bid Estimate for each keyword.

Please also check the steps to edit display items on the keyword list in detail from the following help topic.
[Display] button in the list

1-2. How to review the data item “Top of Page Bid Estimate” on the Keyword List. 

Steps
  1. Click the [Search Ads] tab of the Campaign Management Tool.
  2. Click the [Campaigns] tab.
  3. Click the [Keyword] sub-tab from "Select Items" in the middle of the screen.
  4. You can review the Top of Page Bid Estimate for each keyword on the screen.

When your bid is lower the Top of Page Bid Estimate, please consider the bid referring to the help topic below.
Bidding and Bid setting on Keywords

2. How to create the Keyword Report including the data item “Top of Page Bid Estimate”

Steps
  1. Click the [Search Ads] tab of the Campaign Management Tool.
  2. Click the [Report] tab, then select the “Performance Report”.
  3. Click the [Create New Report] button.
  4. Select "Keyword Report" from "Report Type" under "1. Report Format" and set the other items.
  5. "Display by" allows you to select the units by which the data is aggregated.
  6. Select the item “Top of Page Bid Estimate” from "Items Displayed"
  7. From "Sort Items", you can change the order of the items that are set to be displayed by drag and drop.
  8. Set the period, items, and filter in “2. Report Details”.
  9. Select the Create Option and File Format, and enter a Report Name in “3. Templates”.
  10. Once you click the [Create] button, the report including the Top of Page Bid Estimate will be created.

See also these help topics for setting details of other data items, creating and editing templates.
Create a Performance Report
Create Templates
Edit Templates

You can review the Top of Page Bid Estimate and also the First Page Bid Estimate on the Keyword List or on the Keyword Report. Please see details on the help topic below.
First Page Bid Estimate