Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Campaign Type

When you create a campaign on Search Ads, you can select a type of campaigns. It allows you to manage your campaign by your purpose of ad delivery.

"Standard" campaign
"Mobile App Download" campaign
"Dynamic Ads for Search" campaign

"Standard" campaign
A type of campaign for ads for PC, smartphone and tablet.
Select this campaign type, if you aim for high impression and conversion for your ads.

<Available devices>
PC, smartphone, tablet (all devices)

<Types of conversion tracking>
Web pages, Click to Call
Create campaign (for standard)

"Mobile App Download" campaign
A type of campaign for ads purposed to let consumers download your app for smartphone and tablet.
Select this campaign type to create ads for Mobile App Download.

<Available devices>
Smartphone, tablet

<Types of conversion tracking>
App
* You can select the following types of conversion tracking, if you setup “App” for Conversion.
- App download
- App first open
- In-App user action
See following help pages for more details.
Create Campaign (for Mobile App Download)
Conversion Analysis for App Download Ads

Note
  • Bidding setting "Enhanced CPC" is not available for Mobile App Download campaign.
  • A feature of "setup ad display options" is not available for Mobile App Download campaign.
    What is Ad Display Option
  •  On the Ad Group of "Mobile App Download" Campaign specifying “iOS” for the OS type, both of Auto Bidding type “Target CPA” and “Target ROAS” are not available.
  • Ad delivery for iOS pre-order apps and Android pre-registration apps is not available.

Dynamic Ads for Search campaign
You can create Dynamic Ads for Search. It automatically generates the title of the ads for the keywords that are related to the website to be promoted. You can expect more visitors to your website by using Dynamic Ads for Search because in addition to the keywords you had added, it delivers ads for the keywords that are highly related to the specified URL.
When creating Dynamic Ads for Search, select this campaign type.

<Available devices>
PC, smartphone, tablet (all devices)

<Types of conversion tracking>
Web pages, Click to Call

Learn more about Dynamic Ads for Search on following topics:
What is Dynamic Ads for Search
Create Campaign (Dynamic Ads for Search)

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