Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Set Up Target Lists

When you set the Target lists for ad groups, you can set up "Bid adjustment rate" and target users for the "Target lists." Setup component will enable you to target or exclude users for your ad delivery.

Tips
[To set up to campaign]
  • Total number of following entities : Up to 950,000 per an account
    ‐ Number of setups, Target list to campaign
    ‐ Number of settings of Geographic targeting, Day of week/hours targeting, Device targeting
  • Total number of following entities : up to 5,000 per a campaign
    ‐ Number of negative keywords by “Negative Keyword Tool” feature
    ‐ Number of settings of Geographic targeting, Day of week/hours targeting, Device targeting
    ‐Number of Target settings (exclude) on Dynamic Ads for Search
[To set for an ad group]
  • Total number of following entities : up to 50,000 per an account
    ‐ Number of keywords
    ‐ Number of negative keywords set for ad group by “Negative Keyword Tool” feature
    ‐ Number of Target settings (allow, exclude) on Dynamic Ads for Search
  • Total number of following entities : Up to 2,000 per an ad group
    ‐ Number of keywords
    ‐ Number of Negative Keywords by “Negative Keyword Tool” feature
    ‐ Number of Target settings (allow, exclude) on Dynamic Ads for Search
  • When setup a Target list as "allow", you can setup for either campaign or ad group.
  • A single Target List cannot be setup to an ad group as both "Target" and "Exclude".
  • When setting up multiple Target lists to one campaign/ad group, they will be applied as "OR" condition.

■Sample of setting
<The case when setup Target list to campaign and its ad groups>
In this case when a Target list setup to campaign and its ad groups, the settings both of campaign and ad groups will be combined. See the following illustration.

campaign:
Setup Target list 1 as "exclude"
ad groups:
Setup Target list 2 as "allow"
Setup Target list 3 as "exclude"
*And select the option "all user" for "target users."
Target Lists and users
*In the above case, your ads under the ad group will be displayed to User A and User E.

<The case when setup multiple Target list for ad group>
In the case when you setup Target list for ad group, you will be able to edit setting of Bid Adjustment for the target users included in the Target list.

Target List Bid Adjustment and Target Users

Ad group :
Setup Target list 1 (Bid adjustment rate 10%) as "target"
Setup Target list 2 (Bid adjustment rate 50%) as "target"
Setup Target list 3 as "exclude"
*And select the option "all user" for "target users."
Bid adjustment and Target Lists
*In the case above, your ad under the ad group will be displayed to all users excluding users on Target list 3. And the bid adjustment rate will effect to target users on Target list 1 and 2.

■Setup procedure
See the steps to setup/confirm/release Target List setup.

Setup Target list

Steps
  1. Click "Search Ads" tab on Campaign Management Tool.
  2. Click an existing Account from “Account List”.
  3. From the tools list, click the "Target Lists".
    -To setup Target List for Target List Group using the feature of sharing Target List across accounts, click the "Target list groups". (*1)
  4. Enable all checkboxes Target lists to be setup.
      NoteSetup Target Lists will overwrite the existing settings to update. When you change setup settings, please make sure that you need to enable all Target Lists including the lists currently setup.
      Target List names and status

      - When you setup Target List with the option "Reach Status" set as "Closed" to a campaign or an ad group, ad delivery may not work properly.
      - If you setup a Target List to a campaign or an ad group just after created the list, the setup may not complete and may be error. If an error occurred, wait a while and try setup later.
      - The default setting when set to campaign/ad group is as follows. 
        Bid adjustment rate for the Target list: 0%
        Target Users: All Users
      *If Target list is set for campaign/ad group created before February 27,2018, the default target users will be 'Users on the List'.

  5. Click "Set" button from the pull-down menu and select one of the followings: “Set to ad groups (Allow)”, “Set to ad groups (Exclude)”, “Set to campaigns (Allow)”, “Set to campaigns (Exclude)”.
    *To setup Target List as "Allow", it is available for either campaign or ad group.
    Setup pulldown

    Set to ad groups (Allow)

    Select the campaign and the ad groups to set to your "Target list." It makes to distribute your ad ruled under the ad groups to the target users.

    Tips
    When "Allow" is selected, target users and bid adjustment rate can be set.
    Related topic:
    Target List Bid Adjustment and Target Users

    -Set to ad groups (Exclude)
    Select the campaign and the ad gGroups to set to your Target list. It makes NOT to distribute your ad ruled under the ad groups to the target users.

    -Set to campaigns (Allow)
    Select the campaign to set to your Target list. It makes to distribute your ad ruled under the campaign to the target users.

    Tips
    When "Allow" is selected, target users and bid adjustment rate can be set.
    Related topic:
    Target List Bid Adjustment and Target Users

    -Set to campaigns (Exclude)
    Select the campaign to set to your Target list. It makes NOT to distribute your ad ruled under the campaign to the target users.

  6. The following set page will appear.
    If you enable the checkboxes on "Target Lists" page, those lists will appear as "selected" (high-lighted).
    Target Lists for ad group
    * Above screen capture is just a sample. The screen will look different depending on your selection.
  7. If you switch setup any other Target lists, click the "Select Target list(s)"button.
    Tips
    -To setup specified Target list for an account, click the "Accounts" on the page. If you setup Target list for Target list group by using the feature of sharing Target list across accounts, click the "Target list groups".(*1)
    - You are able to select multiple Target lists. Select all lists to setup and then click the "Setup" button at the bottom.
    Select Target List
  8. Select the campaign and the ad groups to set to your Target list.
  9. Click the "Set" button.

Review the Target List setup

Steps
  1. Click “Search Ads” Tab on the Campaign Tool.
  2. Click an account from the “Account Lists”
  3. Click “Targeting” sub-tab and then click the “Target List”.
  4. “To Ad Groups List” and “To Campaigns List” will appear.
    Tips
    You can edit the following items on the “Target List" page.
    • Target users
    • Set the target users
    • Bid adjustment

    * The item "Target Users" relates to the campaign and ad group setup to the lists, not an item for each Target List. So when you edit settings, the change is applied to all of setup to the campaigns and ad groups.
    Users on the List

    Note
    The items for target users and the bid adjustment are available only when you set “allow”. Therefore, if you change from “allow” to “exclude”, the items for the target users and the bid adjustment will be in blank space.

Remove the Target List setup

Steps
  1. Click “Search Ads” tab on the Campaign Management Tool.
  2. Click an account from the “Account Lists”.
  3. Click “Targeting” sub-tab, and then click “Target List”.
  4. “Setup to Ad Groups List” and “Setup to Campaigns List” will appear.
  5. Enable the option for Setup to be removed.
  6. Click the "Edit" button and select the option "Remove setup for the selected Target List".
  7. On the confirmation window, click the "Clear" button to remove the selected list.

(*1):The feature of sharing Target list across accounts are mainly provided for advertisers who are supported by Yahoo! JAPAN Marketing Solution Partners (Agencies).
Learn more details on the following help topic.
Sharing target list across accounts