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Target List Bid Adjustment and Target Users

When you set the Target List for a campaign and an ad group, you can set up Bid Adjustment Rate and Target Users for the Target Lists.
Tips
To setup Target List as 'Allow', it is available for either campaign or ad group.
Bid Adjustment Rate
Target Users
Set up Bid Adjustment Rate
Set up Target Users
<Bid Adjustment Rate>
With setting up Bid Adjustment Rate for Target Lists, adjustment with some specific bid is available for the case any user on the Target List searches by the keyword under the campaign and ad group which setup to. Learn more about details about Bid Adjustment.
Bid Adjustment Rate
<Target Users>
You can determine the scope of Target Users.
    	
  • Users on the Target Lists
    Select 'Users on the List' when distributing ads only to the users using specific Bid Adjustment Rate. Ad will not be distributed to the users who are not included in the Target Lists.
    Users on Target List
    • 	
  • All Users
    When you distribute Ads to the all users, select "All Users". It allows you to distribute Ads to 'All Users' including 'Users on the List', and also to set a specific Bid for Target Users.
    All Users
    * Set up Sample:
    Ad Group Bid: 300 yen
    Target User: All Users
    Target List Bid adjustment
    Bid Adjustment Rate for Target List: Increase by 50%
Tips
If you set up Target List to a campaign or an ad group, the default setting is as below.
    	
  • Bid Adjustment Rate for Target List: 0%
    • 	
  • Target Users: All Users
Note
If Target list is set for campaign/ad group created before February 27, 2018, the default target users will be 'Users on the List'.
The steps to set Bid Adjustment Rate and Target Users are as below.
Set up Bid Adjustment Rate
Steps
    	
  1. Click the "Search Ads" tab of the Campaign Management Tool > "Administration".
    2. 	
  2. Click the account from "Accounts" view.
    3. 	
  3. Click "Targeting" sub-tab, and then click "Target Lists".
    4. 	
  4. "Setup to Ad Groups List" and "Setup to Campaigns List" pages will be displayed.
    5. 	
  5. Click the item of "Bid Adjustment Rate" on the list.
    6. 	
  6. Enter the bid adjustment rate, selecting "Increase by" or "Decrease by".
    Tips
    You can enter the value within the range below. (in increments of 1%, using single-byte numerals).
    - Increase by: 0 - 900% (Set the Bid high from 0% to 900%)
    - Decrease by: 1 - 90% (Set the Bid low from 1% to 90%)
    7. 	
  7. Click "Change" button.
Set up Target Users
Steps
    	
  1. Click the "Search Ads" tab of the Campaign Management Tool > "Administration".
    2. 	
  2. Click an existing Account from "Account List".
    3. 	
  3. Click "Targeting" sub-tab, and then click "Target List".
    4. 	
  4. "Setup to Ad Groups List" and "Setup to Campaigns List" will be displayed.
    5. 	
  5. Click the item for "Target Users" on the list.
    6. 	
  6. Select "Users on the List" or "All Users".
    Tips
    Since "Target Users" is one of setting items for campaign and ad group which setup to, all of setup for the campaign and ad group will be effected when you edit settings.
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