Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Display Status for Keyword

You can check on the display status of keywords from the keyword list. The display status will show the reasons why a keyword is not displayed.
For details on Display Status and check points for Ads that are not displayed, please refer to the information below.

Items shown as the "display status" when the Ads can be displayed :
Items shown as the "Display Status" when Ads are not displayed :

Items shown as the "display status" when the Ads can be displayed :

Display ItemStatus
(nothing)When Ads are properly being displayed, there will be nothing on the "Display Status" part.
Active:
Change Requested
If you modify a Landing Page URL for a Keyword, it becomes subject to Editorial Review.
The "Display Status" item will be shown while the Editorial Review is conducted.
The original Ad that was already reviewed will be displayed until the Editorial Review for the URL is completed. When the editorial review is approved, the URL for the Ad will be changed to the Landing Page URL.
If it is not approved on the Editorial Review, the Landing Page URL for the Ad will remain as the original URL.
For information about editing Custom URLs, please refer to the help section below:
Edit Settings from the Keyword List

 

Items shown as the "Display Status" when Ads are not displayed :

When the ad is not displayed by the relevant keywords, the reasons will be shown as the "display status" in the Keyword List. Only one reason will be shown when there are multiple reasons for ads not being displayed.

  1. Higher level causes will take priority over lower level causes.
    Ex) Paused: (Campaign Offline)
    will be shown when the display settings at the keyword and campaign levels are both off.
    The keyword level will not be indicated as the cause because "campaign" is a higher level than "keyword".
  2. Display setting issues will take priority over editorial status issues. To check editorial status, display the "editorial status page".
    Ex) At the "Display Status", Paused: (Keyword Offline)
    will be shown when the display settings for the keyword is off and the ad is not being displayed due to the editorial status.
displayed itemmeaning status
Paused:
Keyword Offline
The display setting for the keyword is Off. Please check the settings.
Learn more detail about the Display Settings on the following help topic.
Change the Keyword Display Settings On or Off
Paused :
Ad Group Offline
The display setting for the ad group is Off. Please check the settings.
Learn more detail about the Display Settings on the following help topic.
Change the Ad Group Display Settings On or Off
Paused :
Campaign Offline
The display setting for the campaign is Off. Please check the settings.
Learn more detail about the Display Settings on the following help topic.
Change the Campaign Display Settings On or Off
Paused :
Expired
Regarding the Display Period, set at the "Schedule" page under the "Campaign Settings", it has been already expired. Please modify the "Schedule" to push off the end date of the period.
Learn more detail about the Display Settings on the following help topic.
Edit Campaign Settings
Paused:
Not Started

Regarding the Display Period, set on the "Schedule" page under the "Campaign Settings", it has not yet started. Please modify the "Schedule" to bring the start date forward.

Note
If you select "from Today" as the new start date, the date cannot be modified.

Learn more detail about how to modify the Display Period on the following help topic.
Edit Campaign Settings

Paused : Editorial PendingThe Keyword is currently under the Review. Please wait until the Review process has been completed.
* Editorial Review takes about three working days for Ad Distribution to PCs, Smartphones and Tablets.
Paused :
Editorial Declined
Based on the results of the editorial review, the keyword has been declined for Ad Distribution. Please see details on "Editorial Status" page.
Please review the help topics below to learn more about Editorial Status.
Check the review status of keywords and ads
Paused :
Editorial Removed
Since the Keyword status is "Removed", the Ads cannot be delivered. Please see details on "Editorial Status" page.
Please review the help topic below to learn more about Editorial Status.
Check the review status of keywords and ads
Paused :
by trademark restriction
Since the trademark restriction, the ad cannot be delivered.
Please review the help topic below to learn more about Editorial Status.
Request of restriction on the trademark use by the trademark owner
Keyword that has low search volumeKeywords with low search frequency.
Learn more about Suspended Keyword.