Yahoo! Ads

Yahoo! Ads Help

Bidding and Bid setting on Keywords

Bid setting (auto or manual) on campaign level will be applied to keywords. And the bid amount set for ad group will be applied to keywords in the Ad Group.

Tips
  • When you set Auto Bidding, the setting on campaign level will be applied to keywords.
  • The ad group bid will be applied when the bidding is ‘individual CPC’ or ‘individual CPC (enhanced CPC)’.
    However when you set the individual bid for keyword, it will be applied.
  • The Bid amount is available between 1JPY to 80,000 JPY.

On the campaign with Auto Bidding setting, individual keyword bid may not be available. In such case, change the bidding for campaign to ‘Manual: individual CPC’.

The following help topic will help you to know how to change the bidding set for campaign.
Bidding setting on Campaigns

You can confirm the current bidding applied to the keyword on the 'Bidding' on the list of keywords.
In the bid column, ‘Auto’ is shown when you set auto bidding, or the bid amount when you set bid for each keyword.
When you select ‘Individual CPC (enhanced CPC)’ the bid you set for each keyword will be displayed as a reference

Check bidding for keyword on ‘Bidding’ in keyword list
Edit Keyword Bid
Edit the Bidding on multiple Keywords from Keyword List in bulk

Check bidding for keyword on ‘Bidding’ in keyword list
’Individual CPC’, ‘Individual CPC (enhanced CPC)’ or the auto bidding type selected on campaign will be displayed on this column.

Sample :
(1) ‘Individual CPC (enhanced CPC)’ is selected for the keyword.
(2) 'Auto bidding: Maximize Clicks' is selected for the keyword.

Tips
  • 'Biding type' is not seen as default. You need to edit 'Items Displayed' with the [View] button.
  • The bidding of campaign level will be applied to keywords.

 

Edit Keyword Bid

Steps
  1. Click the [Search Ads] tab of the Campaign Management Tool.
  2. Click the [Campaigns] tab.
  3. Select a Campaign and Ad Group from the Navigation Area on the left.
  4. Click the [Keyword] sub-tab near the center of the screen.
  5. Click the amount set at the 'Bid' column of the Keyword List.
  6. Edit the Bid amount and click the [Change] button to complete.

Edit the Bidding on multiple Keywords from Keyword List in bulk
To edit the Bid on multiple Keywords, it is available with [Edit] button on the Keyword List.

Steps
  1. Click the [Search Ads] tab of the Campaign Management Tool.
  2. Click the [Campaigns] tab.
  3. Select a Campaign and Ad Group from the Navigation Area on the left.
  4. Click the [Keyword] sub-tab near the center of the screen.
  5. Enable the checkbox of Keywords to edit.
  6. Click the [Edit] button on the top of the Keyword List page, then click the [Edit Selected Keywords].
  7. Edit the Bid amount on the 'Bid' column on the Edit page.
  8. Click the [Edit] button on the top of the Keyword List to complete.
Tips
You can click the 'arrow' icon besides the bid entry field to copy the bid amount to all ad groups you selected.