Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Create Ad Groups

You can create an Ad Group with the following steps on the Campaign Editor.

Note
  • The process will be completed when the information entered or revised on the Campaign Editor is synchronized to the data stored on the Campaign Management Tool once after uploaded from the Campaign Editor.
    Learn about how to upload data on the following page.
    Upload Data
  • When reflecting the Campaign’s “Tracking URL” settings on Campaign Management Tool, it is a subject for the editorial review.
  • When you create an ad group for Dynamic Ads for Search campaign, a Targeting setting  needs to be added after created ad group. See the following help topic to learn about how to add Targeting setting.
    Add Targeting Setting

This help topic explains about the following points to create new ad group:
How to Add Ad Group by direct entry on the Data Area
How to Add an Ad Group from the "Create Ad Groups" button
How to Add Ad Groups in bulk with the "Add/Update Multiple Campaigns" button 

 

How to Add Ad Group by direct entry on the Data Area

Steps
  1. Click the "Ad Groups" tab.
  2. Directly enter data while the cursor is in the bottom most part of the Data Area.
    YCE
    Tips
    - You can select the Campaign Name and Display Setting from a pull-down menu.
    - To enter custom parameter, click the [...] which appears by mouse-over on the entry field and enter the parameter and the value. Please note that three custom parameters are available for setting.
    - When you create an ad group under the campaign for Android (with campaign type 'Mobile App Download' and for OS 'Android'), both of "Tracking URL" and "Custom parameter" are not available for setting.

How to Add an Ad Group from the "Create Ad Groups" button

Steps
  1. Click the "Ad Groups" tab.
  2. Click the "Create Ad Groups" button.
    Create Ad Groups
  3. Select a Campaign to create an Ad Group for.
    Select a campaign
    Tips
    • Ad delivery way of Ad Group varies according to its selected “Campaign Type”. Please refer to the following page for the Campaign Type.
      Campaign Type
    • When creating an Ad Group without designating any created Campaigns, it will be created under a new “Campaign created automatically”. In this case, the created Campaign will be a Standard Campaign (for PC/Smartphone/Tablet).
    • When creating an Ad Group for Mobile App Download Ads or ads of Dynamic Ads for Search, create a Campaign for Mobile App Download Ads or Dynamic Ads for Search first, and then create an Ad Group under the Campaign.
  4. Enter the Ad Group Name.
    A name that can be easily identified according to the content, such as service names and product category.
  5. Select Display Settings, On or Off.
  6. Enter the amount of the 'Ad Groups Bid'.
    Specify the Ad Group bid amount between 1 - 80,000 JPY.
  7. Configure ‘Bid Adjustment’.
    Bid Adjustment for ad distribution on each device can be set on this item. To display your ads on any device, enable the radio button “Set” and select “Increase by” or “Decrease by” , then enter the value.
    The adjustment rate are available as follows:
    -Increase by : 0% – 900%
    -Decrease by : 1% – 90%, or 100%
    *When you select “Decrease by” and set with “100%”, your ads will not be displayed on the selected device.
    Bid Adjustment
  8. Select Target Users
    This is available only when you made setup a Target List as "Target" for an ad group.
    ・"Users on the Target Lists" :
    Ad will be displayed to the users who are on the Target Lists.
    ・"All Users" :
    It allows you to display ads to ‘All Users’ including ‘Users on the List’.
    Learn more details about Target Users on the following topic.
    Target List Bid Adjustment and Target Users
  9. Configure Ad Rotation.
    Select "Optimize" or "Rotate Evenly".
  10. Enter "Tracking URL".
    If an ad tracking tool is used to obtain data such as click information, place the URL for the ad tracking within “Tracking URL”.
    Tips
    -If an ad tracking tool is not used, “Tracking URL” will not be required to set.
    -When you create new ad group under the ad group with the campaign type “Mobile App Download” and with Android specified for OS type, “Tracking URL” and “Custom Parameter” are not available as URL option.
  11. Enter URL Option’s “Custom Parameter”.
    Enter the Custom Parameter, clicking [...] button on the right side of its field. Placing Custom Parameter in the URL enables URLs such as “Landing Page URL” and “Tracking URL” to include a unique value that will track ad performance.
    Target users
    CP
    Tips
    - Up to three custom parameters are available on each.
    - When you enter the custom parameter, you need to enter both of the parameter itself and its value.
    - When you create new ad group under the ad group with the campaign type "Mobile App Download" and with Android specified for OS type, "Custom Parameter" is not available option.
  12. Click the "Create" button. Click the "Continue" button to add Ad Groups sequentially.
    continue
    Tips
    When you create an ad group without specifying any campaign, the popup message of creating a new campaign will appear for your notification.

If you create ad group without designating any campaign, the new campaign “CampaignXX auto-created ” will be added to your account and the campaign status will be 'Invalid'.
Any campaign with such 'Invalid' status on Campaign Editor and ad groups under the campaign will not be applied to the Campaign Management Tool even if you try uploading. Before uploading, please enter the following information on the "Campaign" tab of Campaign Editor.

  • Start date
  • Campaign Daily Budget
  • Ad Distribution

"CampaignXX auto-created" will be created with campaign type "Standard". When you wish to create ad groups under the campaign with campaign type "Mobile app download" or "Dynamic Ads for Search", you need to edit the type as "Mobile app download" or "Dynamic Ads for Search"on Data Area, then please enter the following information.

  • OS
  • App ID / Package name

How to Add Ad Groups in bulk with the "Create/Edit Multiple Ad Groups" button

Steps
  1. Click the "Ad Groups" tab.
  2. Click the "Create/Edit Multiple Ad Groups" button.
    menu
  3. Select Create/Edit method.
    select
  4. Select a Campaign to create the Ad Group for.
    add
  5. Click the "Add Labels" button.
  6. Enter the Ad Group information to add from the second row of Text Area and downward.
    sample
    Tips
    • You can copy and paste content from "CSV" file or in the 'Excel' file format.
    • Data entry samples can be reviewed by clicking the "View Samples" at the right end.
    • When you create new ad group under the ad group with the campaign type "Mobile App Download" and with Android specified for OS type, both "Tracking Parameter" and "Custom Parameter" are not available option.
  7. Click the "Import" button.
    import
  8. Check the contents on the confirmation screen, and click the "Execute" button if there are no issues.
    ex
Tips
  • When you create ad group without designating any campaign, the new campaign “Campaign created by ‘Add Multiple Ad Group'” will be added to your account and created new ad group wil be added under the campaign.
  • Adding ad group without designating any ad group in a circumstance that there have been already “Campaign created by ‘Add Multiple Ad Groups'”, new ad groups will be inserted to the “Campaign created by ‘Add Multiple Ad Groups'” which has been already existing.