Yahoo! JAPAN Ads

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Search query report

The search query report shows which search terms (keywords) triggered your ads. 

  • Search query reports show the terms that the user searched for. For this reason, there may be differences from the actual values ​​on the list and other reports.
  • The data of the search query data before August 31, 2020 that was not judged to have been searched by many users will be discontinued within the period from February 1 to 28, 2022. 
Search query report includes a report on Dynamic Ads for Search campaigns. You can check the details of the automatically created title and landing page URL on "Search Query Report (Dynamic Ads for Search)." Select it when creating a new performance report.

Create a search query report 

Learn how to create a search query report on the following help page: 
Create a performance report

Items on the search query report

You can find the following items on the search query report. 

  • Search Query: Terms that users used to search for information or products (search term).
  • Search Query Match TypeMatch types applied to the search query appear. 
  • Impressions: The total number of impressions. 
  • Clicks: The total number of clicks of the ads.
  • CTR: Percentage of ad clicks relative to impressions
  • Cost: The cost of ads.
  • Avg. CPC: The average cost per click.
To add more metrics, such as the number of conversions, click "Open Items" and select from "Optional."
Learn more