Yahoo! JAPAN Ads

Yahoo! JAPAN Ads Help

Geographic Performance Report

In order to check from which region more clicks are being generated, use the Geographic Performance Report from the [Reports] tab.
The Geographic Performance Report provides you the performance data (impressions, clicks, conversion data, etc.) by region, regardless of the geographic targeting settings. Trends of each region, frequency of ads being displayed and clicked, can be retrieved from this report. Also refer to this report when setting targeting or creating ads for specific regions.

When creating a Geographic Performance Report, select ‘Geographic Performance Report’ on from ‘Create New Report’.

  • Performance data such as Clicks on Geographic Report is referable as a quick estimation.
  • After October 20, 2021, the numbers output in the geographic performance report may differ between the old report and the new report. Also, in the case of a new report, the total number may differ between the geographic performance report and other reports, or it may be different when the “items to display by” such as “prefecture” or “city” is selected for switching regional levels.
    It is due to changes in specifications such as regional aggregation units and systems in the new report. To check the same item, use the new report to get the numbers for the past duration.
The performance data which includes Bid Adjustment rate for each geographic area made the settings on Geographic Targeting are available on "Geographic Report" on the performance reports.

View this page in Japanese