Optional Items on Reports
Selectable items to display on the created reports include optional items, and their descriptions are described below.
- Tips
- Please note that the information you can add will vary, depending on which report you select.
| Item | Description |
|---|---|
| PC Bid Adjustment (%) | The value set on Bid Adjustment rate for PC. |
| Smartphone Bid Adjustment (%) | The value set on Bid Adjustment rate for Smartphone. |
| Tablet Bid Adjustment (%) | The value set on Bid Adjustment rate for Tablet. |
| Conversions | < Standard campaign, Dynamic Ads for Search > This shows the total number of actions performed by users clicking an ad and visiting the site to cause certain "outcomes" such as product purchase, membership registration, or information request. It counts the conversion occurred within the period (available from 1 to 90 days) per single click by each conversion setting.
< App download campaign > |
| Conv. Rate | The ratio of conversion amount that occurred to ad clicks. |
| Conv. Value | Total value of all conversions. The total number of "Value per Conv." which specified on the conversion tag. |
| Cost Per Conv. | The cost spent to get a single conversion. "Cost Per Conv." is the total cost for the ad clicks divided by the number of "Conversions." |
| Value Per Conv. | The value on a single conversion. "Value Per Conv." is "Conv. Value" for ad clicks divided by the number of "Conversions". |
| All Conv. | All conversions occurred.
|
| All Conv. Rate | The ratio of all conversion amount that occurred to ad clicks. |
| All Conv. Value | Total value of all conversions. The total number of "Value per Conv." which specified on the conversion tag. |
| Cost Per All Conv. | The cost spent to get a single conversion. "Cost Per All Conv." is the total cost for the ad clicks divided by the number of "All Conv". |
| Value Per All Conv. | The value on a single conversion. "Value Per All Conv." is "All Conv. Value" for ad clicks divided by the number of "All Conv.". |
| Conv. Value Per Cost | Shows return on ad spend. Conv. Value Per Cost = Conv. Value ÷ Cost |
| All Conv. Value Per Cost | Shows return on ad spend. All Conv. Value Per Cost =All Conv. Value ÷ Cost |
| Conversions across devices | Conversions counted across devices. Tapping the ad on smartphone and buying the product on PC will be counted. See the following help page for more details. |
| Exact Match Impressions share | The percentage of ad impressions that your campaign received where the search query matched your registered keyword exactly. |
| Share of Impressions | Ratio of the actual number of times an ad was displayed (number of impressions) to the total number of chances for ad display. |
| Lost Impression Rate (Budget) (*1) | Ratio of the number of times an ad was not displayed due to low budget to the total number of chances for ad display. |
| Lost Impression Rate (Position) (*1) | Ratio of the number of times an ad was not displayed due to its display priority to the total number of chances for ad display. |
| Search top impression rate | The percentage of your ad impressions that are shown anywhere above the search results. |
| Search absolute top impression rate | |
| Search top impression share | The percentage of the impression the ad had the chance to show on top location (*2), but didn't show anywhere above the search results due to low ad position. |
| Search absolute top impression share | |
| Search lost top impression share (rank) | The percentage of the impression the ad had the chance to show on top location (*2), but didn't show anywhere above the search results due to low ad position. |
| Search lost absolute top impression share (rank) | |
| Search lost top impression share (budget) | The percentage of the impression the ad had the chance to show on top location (*2), but didn't show anywhere above the search results due to a low budget. |
| Search lost absolute top impression share (budget) | |
| Invalid Clicks | Number of invalid clicks determined by the system. The invalid clicks are neither counted in the total number of clicks, nor charged. |
| Invalid Click Rate | Ratio of the number of invalid clicks to the total number of clicks (sum of invalid and valid numbers of clicks) Invalid CTR (%) = invalid number of clicks / total number of clicks (sum of valid and invalid numbers of clicks) x 100 |
| Campaign ID | A fixed ID provided for each campaign. |
| Ad Group ID | A fixed ID provided for each ad group. |
| Ad ID | A fixed ID provided for each ad. |
| Destination URL | URL to the page displayed when your ad is clicked. If a custom URL is set to a keyword, the custom URL is applied. *Destination URL and Custom URL were sunset. These are not available anymore. |
| Title1, Title2, Title3 | A title of ad creatives displayed as search results. *Title1, 2, 3 appear for "Extended Text Ad". For "Mobile app download ads", only Title1 appears. |
| Title1(asset), Title2(asset), Title3(asset) | The text of the ad title of "Responsive Ads for Search", a title of the ad displayed as the search results. You can add up to 15 titles (asset). |
| Title auto created | Title generated to be delivered as Dynamic Ads for Search
|
| Description 1, Description 2 | A description of ad creatives displayed as search results. *This item is displayed for "Extended Text Ad" and "Mobile app download ad". |
| Description 1 (asset)- Description 4 (asset) | The text of the description for ads of "Responsive Ads for Search", a headline of the ad displayed as the search results. You can add up to 4 descriptions (asset) |
| Directory 1 | Enter the directory name to be added to Display URL. *This item appears for 'Extended Text Ads'. |
| Directory 2 | Enter the directory name to be added to Display URL. *This item appears for 'Extended Text Ads'. |
| Display URL | A URL displayed with both of the title and description as part of ad creatives on the search results when a search occurs. |
| Custom URL | An URL link destination URL assigned to a keyword in custom. *Destination URL and Custom URL were sunset. These are not available anymore. |
| Ad Display Option ID | Unique ID for each Ad Display Option.
|
| Tracking URL | The URL to obtain data such as click information |
| Custom Parameter | Any strings placed in the URL as a unique value to obtain ad performance. |
| Landing Page URL | URL of the page displayed when the user clicks on the ad. |
Domain | The domain used as Page Feed. Entered characters must match with the domain of Page URL later.
|
URL | URL set as landing page URL when Dynamic Ads for Search had deliverd.
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| Campaign Tracking ID | ID to identify tracking information by Campaign unit. * This ID is unique for each campaign, however it's different from 'Campaign ID'. |
| Ad Group Tracking ID | ID to identify tracking information by Ad Group unit. * This ID is unique for each ad group, however it's different from 'Ad Group ID'. |
| Ad Tracking ID | ID to identify tracking information by Ad unit. *This ID is unique for each ad, however it's different from 'Ad ID'. |
| Targeting Tracking ID | ID to identify tracking information by each Targeting Setting which is added for ad delivery of Dynamic Ads for Search. This ID is unique for each Targeting Setting.
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| Keyword | This data item will enable you to confirm which bidding keyword made ad display.
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| Keyword / Negative Keyword | You can check whether the search query is registered under Keyword or Negative Keyword
|
| Negative Keyword | You can check if the search query is registered under Negative Keyword.
|
| Keyword status | You can check if the ad is not delivered as much due to low search volume of the keyword.
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| Quality index (hist.) | Displays the last evaluation during the specified reporting duration. |
| Ad relevance | Relevance between Ad Description and Search Query. Displays the current value. |
| Ad relevance (hist.) | Displays the last value of "Ad relevance" of the selected reporting duration. |
| Landing page experience | Evaluation of the landing page experience for the internet user who clicked ads. Displays the current value. |
| Landing page experience (hist.) | Displays the last value of "Landing page experience" of the selected reporting duration. |
| Expected CTR | Displays an estimate of how many clicks your ad will earn when it's displayed. The current value is displayed. |
| Expected CTR (hist.) | Displays the last expected CTR during the specified reporting duration. |
(*1)If the campaign budget was maxed out during the period and the "Campaign Lost Impression Rate (Budget)" occurs, the number of "Ad Group Lost Impression Rate (Position)" counts '0' (zero) automatically. It causes that data of Ad Group on the "Campaigns" page and on the "Ad Group Report", '0.00'(zero) can be seen for the "Ad Group Lost Impression Rate (Position)".
(*2)'Estimated impressions you were eligible to receive in the top location' also means 'the impressions your ad had the chance to be shown in the top location if the budget and rank (auction rank) was higher.
Learn more about ad ranks in the following help page.
Ad Position